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YouTube Ads Quick Start Beginners Guide | YouTube Advertising Costs, Types & Tips

YouTube Ads Quick Start Beginners Guide | YouTube Advertising Costs, Types & Tips


– Making the decision
to advertise on YouTube is probably a good choice. (pillow pops)
(upbeat rock music) But to make sure, you first need to know all about YouTube advertising rates, which is why in this video, we’re covering just how
much YouTube ads cost and I’m gonna give you a few simple tricks to get even more bang
from your marketing buck. Let’s get to it. Hey there, my name is Adam Erhart, and welcome to the Modern Marketing Show, where we help you make
marketing that matters. So if you’re interested in learning about the latest and greatest
marketing strategies, tools, tips, tricks, and tactics, well, you may wanna consider subscribing and hitting that little notification bell. All right, let’s talk money, specifically YouTube advertising rates. Just how much do these
YouTube ads cost after all? And what things can you do to make sure that you’re gonna get a positive return on investment from your YouTube Ads? Well, that’s what this video is all about and I’ve got a few simple tips to help make sure that your next effort is maximally effective. The first thing you need to know, when it comes to YouTube Ads is that there is a number of different placements and options and formats available for you. You’ve got everybody’s favorites trueview in-stream ads, those skippable ads you see right before trying to
watch your favorite video. There’s also bumper ads, short, six second videos and you got trueview discovery ads which allow you to show up for popular search terms. There’s other options available as well but inside the agency we tend to use trueview in-stream
ads about 90% of the time. So if you’re brand new,
probably a good place to start. Now the beauty of YouTube Ads is that you only pay if somebody actually engages or takes action with your video. This could mean watching 30 seconds of it or clicking on it depending which format you’ve chosen. But no action means no cost. This is obviously amazing and a huge breath of fresh air for businesses who are used to advertising on kind of the old school media like newspapers or radio or even on TV, where you’re going to be paying regardless if someone takes action or not. Still, the fact that you only have to pay for action doesn’t give you a free pass to create a terrible video ad. After all, you do want your ad to actually convert into clicks and costumers and eventually revenue. Plus, as we’re gonna
cover in the next section, better videos equal better results and cheaper costs. Advertising on YouTube is much the same as the other ad platforms like Facebook Ads or Instagram Ads in that they act like an auction. This means they take into consideration a number of different factors including the targeting, the placement, the quality of the ad, even the season or time
of day that it’s running. Well, they then try to find you a place and bill you accordingly. Now this stuff can get pretty technical, pretty fast so if you’re brand new, my advice is just to leave things as automatic as possible. All that said, there are three things that you can do to immediately improve your ad results and therefore
decrease your costs. The very first thing you want to do in your ad is call out or get the attention of
your ideal target market and who you’re trying to
communicate with in your ad. You want to make sure you do this in the first five seconds though because remember that skip button is only a click away. Now by calling out your target market, and making sure to do it
in the first five seconds, it does two things and
it does them really well. The first thing is that
it clearly identifies that exact, ideal target market that you’re trying to communicate with. And draws them in by calling them out. The next thing it does is it lets everyone who isn’t your ideal target market know that this isn’t for them and let’s them go ahead and skip. This saves them time and you money. The next thing you can
do is really make sure your targeting is on point. This means spending a little bit of time ahead of time and really crafting out that ideal customer avatar and exactly who your trying to reach. Now, fortunately YouTube Ads uses the Google Ads platform which means you’ve got a ton of different targeting options available including demographic details and interest targeting and pretty much everything in between. If you’ve got an E-mail list or a YouTube audience well, you can also leverage these with YouTube retargeting,
which I highly recommend. The final tip here is to make sure to really level up the overall quality of your ad. Now, I’m not saying you need a Hollywood Level Production and in fact even a selfie video can work just fine. But, you need to make sure that the content of your ad is really dialed in and on point. At the end of the day, it’s the content and the words inside the ad that are really
gonna make the sale, more than the overall production value. So, spend a few extra minutes or even a few extra hours ahead of time and really craft out the perfect video ad script for your next video ad. If you need a little help with this you can visit adamerhart.com/videoadtemplate and you can download a free template that’s going to walk you through
exactly what to say and how to say it which will really help make this easy. So, now that we’ve got all that covered, where’s the best place to start? Well, seeing as YouTube ads do operate like an auction the rates can vary depending on the industry, and the ad, and the targeting that you’re choosing. But, overall, we tend to see ad view rates somewhere around the range of five cents to thirty-five cents a view. If you’re just getting started, even a budget of ten bucks a day is enough to get in the game and start testing out
a few different videos and a few different targeting options. Bonus points if you’re already running Facebook Ads or Instagram Ads because often you’re able to take parts of that message
or parts of the styling, import them over to
YouTube, obviously modified for the YouTube audience, but you’re able to cut down on the learning curve of what type of message is gonna work with your ideal target market. Either way the best way to get started is really just to dive in because just like we saw with Google Ads years ago, where the prices sky rocketed as soon as everybody realized how effective they are,
(rock music playing) well we’re starting to see the same thing with Facebook Ads and Instagram Ads and you can bet that YouTube Ads are next. The next step in your journey then is to check out the video below on YouTube advertising tips which is gonna walk you through my super simple, five part framework to creating YouTube Ads that work. Alright, so thanks so much for watching. I hope you enjoyed the episode. If so, make sure to give it a thumbs up, subscribe to the channel, and say hello in the
comment section below. For more great marketing strategies, tools, tips, tricks and tactics, head over to adamerhart.com and I’ll catch you next time on the Modern Marketing Show.

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