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Media and Communications



Oh yeah what’s up? Listen, I know that your ads are not delivering
like this pizza guy right here. So if you just give me like five seconds,
I’ll try to get my pizza and then we’ll talk about why your ad’s are not delivering, alright. Yeah what’s up dude? Yeah, listen, I ordered the pizza like two
hours ago, where is it? No I don’t want a burger, I wanted my pizza
honestly. Come on, I’m recording a video, could you
hurry this up? What is going on everybody? Welcome to another edition of Life with Hernan. I’m just kidding, we’re gonna be talking about
Facebook ads. Its a topic you guys seemed to like a lot
and sometimes you hate it, sometimes you like it. But anyways lets talk about how to get your
ads finally delivering because that’s a question that I get on the free Facebook group, why
my ads are not delivering? So let’s dive right into it. Now with that said, I mentioned the free Facebook
group, and I’ve been mentioning for quite a while now and people there are loving it
because you can actually join the free Facebook group ad you can actually get answers to al
of your questions when it comes to Facebook advertising, when it comes to [cells inaudible
00:01:23] finals, email marketing, how to get better clients and a lot of the good stuff. So there’s gonna be somewhere around here,
links so that you can join and start asking questions right away. And with that said, I have a lot of good … let
me show you guys. I have a lot of videos over here as you can
see on the channel and there’s more and there’s more, there’s a lot of good stuff going on
this channel. So all you need to do is just hit the subscribe
button because heres gonna be a lot of the good stuff and then you can binge watch the
YouTube videos that I have been putting out. Some people actually do that. I don’t know why. I don’t think that’s healthy but in any case,
you can get a lot of the good stuff. So hit the subscribe button cos there’s gonna
be a lot of the good stuff coming out. So let’s talk about Facebook ads deliverability
and why some of you guys are noticing that you launch an ad, it gets approved, everything
is A-okay, everything is green, all systems go but they’re not delivering. You wait 24 hours or not even that because
you guys are launching ads and then five minutes later, you’re calling me and saying, Oh Hernan. I’m gonna die, my ads are not delivering. And I totally get it but you need to first,
give it 12-24 hours and see that your ads are not delivering. But after that some of you guys are actually
patient and you go about your life, you do some other stuff, pretending that you do have
some social life. So you out there, you do some other stuff
and then you come back and then you see all of those zeroes or those dots or dashes, whatever. That’s means that your ads are not delivering. So here are four main reasons why your ads
could not be delivering and what you need to do in order to actually start showing up
and actually start delivering and actually start making money with your Facebook ads. So the issue number one is picking the wrong
objective. I’ve talked a lot about Facebook ads objectives
and Facebook campaign objectives. There’s gonna be a link somewhere around here,
all by the hand of Caesar, my video guy, so you can see there. There’s gonna be a link over there so that
you can watch the top campaign objectives that you can actually choose for your Facebook
ads. Now heres the deal, the Facebook pixel actually
needs data for ti to work. So if you’re choosing an objective like purchases
when you’re running your Facebook ads and its not delivering, try switching the objective
to a previous step in the funnel. So let’ say you’re running an E-commerce website
or an E-commerce store, you have several steps on the funnel right. Somebody lands on your store, that would count
as a page for you or sometimes a view content. Then they will go into the actual prior, and
that will be content. And then your add, that will count as an ad
to count, they will add their checkout information, initiate checkout and then they will purchase. So if the purchase campaign is not showing,
what you may wanna do is to go back, edit the ad set and change the objective to something
else. Like initiate checkout or even page view because
if your ads are converting and if your funnel and your store is well optimized, you will
be able to get some results. So go ahead and change the campaign objective,
that’s number one and usually that fix it. If it doesn’t fix it, let’s move to step number
two. Issue number two is that sometimes you’re
being out-bidded out of the bid of Facebook. As you might know already, Facebook works
as an auction, it works based on bids and sometimes you are going into really, really
competitive markets and sometimes really competitive seasons. For example, if you try to advertise during
the holiday season, November, December, you have a high chance of it not working because
of the fact that everyone and their mother is dumping money on ads so it goes to cost
per 1000 impressions (CPM) to go up. So the way you counteract this is that if
your ad sets are not advertising, you should switch to some sort of manual bidding, like
target bidding, or something like that. So there’s gonna be somewhere around here,
a graphic that will show you exactly how to do that. So all you need to do is scrawl down to the
section that you see the bid and change from auto-bidding to something like manual bidding. And then one pro-tip here, when you’re doing
manual bidding is to go a little bit higher than the designers CPA. So let’s say you’re running ads for a webinar,
the way you do it and you’re willing to pay two dollars per website lead or per webinar
lead. What you wanna do is on the manual bidding
or the target cost, you want to go ahead and add at least 200% CPA. So instead of two dollars you’ll go with four
dollars and see how that works. That could potentially solve your deliverability
issues because again, you want to bid high even If your budget is five or ten lower,
so a day for that specific ad set, you wanna bid high so that will help you with the deliverability
issue. Issue number three is that you can also go
ahead and change the delivery method. So for example, the optimization window, let’s
say that is one day, you can change that to seven day click or I think it’s seven day
click and one day view, something like that. You wanna change the optimization window because
again, it all depends on if you’re following with your targeting, if you’re following up
with emails and whatnot. So that will actually help you change the
way the ad set and algorithm work in that specific ad set. Because nine times out of ten, it could be
the fact that, that ad set is not delivering because the algorithm doesn’t have enough
data, so change the optimization, the conversion window, that will actually help you potentially
getting the initial traction that you wanna go ahead and get. And number four is to change the ad set creative
altogether. So let’s say that you’re running a [inaudible
00:07:00] chat, you want to try what a [inaudible 00:07:02] ad or maybe a video ad. Usually videos get more traction and engagement
than images because Facebook will count a video of you as an engagement. So if you’re ad starts getting engagement
initially over the first 24-72 hours, you will get some of this traction, that will
potentially unlock the rest of the Facebook algorithm so it can start showing your ad
and you can start actually getting delivery. But usually if the creative worked well interesting
the past, like you’re running an image ad and it has worked really well in the past,
that the last step of the four. That why I mentioned it last. I don’t wanna switch the creative unless I
necessarily, 100%, positively have to do it because I know that the creative side of things
it’s usually the hardest and it’s changing the other stuff on the ad stuff is usually
faster and easier than changing the creative altogether. But sometimes it is what it is, and you need
to do it. So there you have it guys. Now you have four tools on your arsenal and
your toolbox, whatever you wanna call it. On the trunk of your car, your Facebook ads
car, so that you can actually take them out and fix the wheels of your Facebook ads car
so that it keep on going forward. So if you have any questions, just go ahead
and join the free Facebook group, it’s completely free, you’re gonna love it. We deliver a lot of the good stuff on that
Facebook group and if you want to subscribe, I’m not gonna get mad. In fact, I’m gonna get really, really happy
because you subscribed to my channel. And I hope that you guys get a lot of value
out of this channel, right. So again if you have any questions, just let
me know in the comments below and I’ll see you really, really soon in my next video. Bye bye.

34 thoughts on “WHY MY FACEBOOK ADS ARE NOT DELIVERING? 😭 – Hernan Vazquez

  1. Hey guys! Welcome to another video and THANK YOU 🙏 for watching this! I'd like to personally invite you to my free Facebook community where we can talk about sales funnels, marketing, Facebook ads a lot more 👌! Click here to join 💎 Digital Marketing Strategies for Entrepreneurs 👉 http://hernanvazquez.com/facebook 👈

  2. Dear Hernan,
    I began running Facebook ads in September 2017. I used my iPhone and never changed the parameters from: India, male and female, 23-56 years age, $25 for one day add. To start I got about 800 page followers for each one day add. Two or three times I edited the same photo to eliminate text. Once I changed the image all together and my followers increased to 1,200 followers for a one day add. I had over 40,000 followers on my page.

    One day I ran an ad and forgot to change the default cost from $75. While the ad was running I changed the cost from $75 to $25. After that my ads stated “not delivering”. The ads did not reach anyone and I was not charged.

    Today I tried to run an ad and increased the cost to $100 for one day. This time the ad said, “active” but it was still not reaching anyone. On one of the areas it said, “not delivering with this time frame”. When I clicked change date it showed the range was today’s date digressing 2 weeks back. I changed the date to today until tomorrow and it is still not reaching anyone.

    I’ve gone to Apple and the university I graduated from but both won’t help the third party issue.
    I’ve gone to a local computer store and they are not familiar with Facebook.
    I’ve done tons of google searches and read similar problems but can not find a solution to my issue.

    I am trying to start a business and need to run Facebook ads as the introduction to my funnel.

    I watched your video and just followed your page.

    Are you available to help me individually?

    Thank you


  3. Not Delivering
    Account Spending Limit Reached is the error I am receiving, my budget is $50 and have only spent $13.52. Why has it stopped? Thanks for any help you can provide

  4. Any company who takes your hard earned money yet still has no customer service department or a representative to speak too is deemed highly, highly untrustworthy. I will never ever do business with this corrupt company plus Facebook ads simp!y do not work any longer.

  5. Hello Hernan, I've created an ad on women's yoga T-shirt and Facebook not approving them, I even set my image size 1080×1080 and Facebook shows "your ad may not run" error at the bottom please help me to solve this issue

  6. Yet we asked people to message us to learn more about our services we offer them, but Facebook said your ads is not delivering.. It's strange how it's approved but said not ads not delivering!

  7. 2 month ago my account is completely stopped, the publications do not start, they pass the review but they do not consume any budget.

    through another Business manager I managed to share everything (pixel, audience, post id) and I managed to run normally. It is obvious that my problem is Business Manager, I have spoken with many facebook agents and no one has been able to help me solve the problem, I would like to know if with your experience in the dropshipping area, you have an idea that it will be happening in my shop?

  8. I m trying to run lead generation ads for real estate company in India, but ads are showing active but it doesnt run during the whole day but when i check next day morning. their are 16 or 20 leads. Why ads do not collect leads during day? Or atleast show impression.. it showing learning for now..

  9. I was trying to advertise for English writing. WritingExpressed.Com is what I created and it wasn't working. But, ultimately – just be persistent.

  10. My problem:
    1, My product is a circuit board, does not violate the advertising policy, but Facebook prompts violation of advertising policies;
    2, Can not promote landing pages.

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