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Why I read a book a day (and why you should too): the law of 33% | Tai Lopez | TEDxUBIWiltz

Why I read a book a day (and why you should too): the law of 33% | Tai Lopez | TEDxUBIWiltz

Translator: Emily Biegas
Reviewer: Maricene Crus Everybody wants the good life, but not everybody gets
the good life, right? Imagine for a second if right now, today, how much
more successful would you be if you just started a company 50/50 with Bill Gates
as your business partner and he was using every trick of the trade
that he used to build Microsoft into one of the biggest
companies in the world? Imagine how much money you’d have
in your bank account today – how much more money, I should say – if Warren Buffet was teaching you
how to invest in the stock market, showing you what he used
to build Berkshire Hathaway into a $140 billion company. Imagine how much happier you’d be today if the Dali Lama was your personal guide, showing you how to find
fulfillment in life, in the little things
that most people overlook. Imagine how healthy you’d be today if when you woke up, you went down to your gym, and Arnold Schwarzenegger
was waiting there, who was your personal trainer, showing you how he built his body into the most fit body maybe ever, right? Imagine the change you’d be
making in the world, the injustice you’d be solving today, if Mother Theresa and you
were running a charity together and she was showing you what she learned on the streets of Calcutta,
helping the poor, the sick, and the dying. Mentors have the power
to do this in your life. I think everybody here recognizes
the importance of a role model. But in the next few minutes, I’m going to show you how
mentors are more powerful than you can possibly imagine in their ability
to transform your life. It’s interesting that
I’m here in Luxembourg, because my grandmother
was born not too far from here, in Berlin, Germany. She’s 96 years old, by the way, and she said, “Tai, tell them hello.” So, hello from my 96-year-old grandma. (Laughter) She said, “There was a role model,
a mentor that I had when I was a little girl.” She was born in 1918 in Berlin, and she said, “We had a renter
in our house.” Edith Knox, who was
a famous piano player from California in the 1920s. She said, “Tai, this woman
made such an impression on me.” She rented a room for a summer, and she said,
“Edith Knox wore pants.” My grandma said, “I’d never seen
a woman wear pants.” Apparently, in Germany in the ’20s,
no women wore pants. And not just regular pants.
She had an orange jumpsuit on. And then she’d play the piano,
and Edith Knox, every hour, would stand on her head for exercise. My grandma was like 7 and she said, “Tai, I thought if that’s how women
are in California, one day I’m going to move to California.” And sure enough,
she ended up in California. That’s part of the story of how
my family ended up in California. I’m from California. I flew here. It took me 20 hours to get here,
and I’m from Hollywood, specifically. So Hollywood, the “Land of Dreams.” Or for most people,
it’s the land of broken dreams. Every year, 100,000 people
move in and out of Hollywood. Some come to be movie stars,
actors, singers, writers, comedians. Most go home empty-handed. So I live up in the Hills, and I’m surrounded
by all these celebrities. I have one on my left,
one on my right. I often think, “Why did
these celebrities make it? What did they do differently
that allowed them to make it?” Because in Hollywood,
everybody wants something, but not everybody gets
what they want. So I want to talk a little bit
about that today. Because life is short. I think we all realize the sands of time
quickly can slip by in your life. And you don’t want to be old
when you finally get the good life, or too old. Right? It’s like the Dutch saying, “We’re too soon old, too late smart.” Steve Jobs said, “I didn’t want to be
be the richest man in the graveyard.” And I realized this. I remember back, I was younger and Alan Nation, one of my mentors,
he had told me, “Tai, what did you want to be
when you were 16? That’s the truest version of yourself. What did you want to be
when you were 16?” And I remember at 16,
I wanted to find the good life. Aristotle talks about eudaimonia,
his definition of the good life. Health, wealth, happiness, love.
All those things. I remember going, “It’s too hard.
How am I ever going to figure this out? There’s so many hard questions.
I’m 16. I got to figure out what college to go to,
what religion I’m going to follow, who I’m going to marry,
what politics, where to live, what career and path to pursue.” And I had this idea.
I was like, “I know the perfect idea.” I’ll find one person – I thought this was so genius,
it turned out to not be so smart – But I’d find one person
who had all the answers. So I wrote a letter. The smartest person I could think of
was my grandfather. I wrote this letter: “Will you tell me
how to design my life?” TED is about T-E-D. The “D” is about Design,
the designed life. So I said, “Will you help me
design my life?” And I was so excited. Four days later I got this letter
back from my grandpa I read it and it said,
“Sorry, Tai, I can’t help you. The modern world’s too complicated. You will never find all the answers
from just one person. If you’re lucky, a handful of people
along the way will point the way.” And I was like, “Ugh!”
So much for my shortcut. But seven days later, a package came. It was books. My grandfather had a 20,000-book library, and he had sent me some old dusty ones. A 1,000-page volume. 11 books. “The Story of Civilization,”
by Will and Ariel Durant. I was like, “1,000 pages?
This is too much.” But I see now, he was giving me
a hint, I didn’t understand it. There’s this myth that you
have to go inward to find truth. But the truth he was saying
is you have to go outward. If you can download the consciousness,
the mindset of people who have gone before you – the smartest, the wisest,
the most intelligent, the most experienced people – then you will get what you want. And so I went on, and I started
writing down note cards. I called them mental shortcuts.
And I was reading these books. And then I started traveling.
I went to 51 countries. I’d read a book and say,
“Let me go visit this person in person.” So I went to New Zealand and Australia, South America, Argentina, Ireland,
all over the world. I was focused on those 4 things:
health, wealth, love, and happiness. I decided to focus
on health and happiness. I lived for two years with Joel Salatin on his famous sustainable
agricultural organic farm. Then I spent 2 1/2 years with the Amish. No electricity, trying to see what
was life when we lived in community. I made one mistake.
I forgot about money. That’s one of the things,
so eventually, I ran out of money. I had to do the thing nobody wants to do,
call my mom and be like, “Mom, I know I’m an adult,
but I don’t have any money. Do you mind if I come stay at home
until I get back on my feet?” She had a mobile home
in Clayton, North Carolina. I went and she said, “Sorry, Tai, I don’t have a room for you,
but you can sleep on this couch.” So I remember laying there at night,
like: “Did I mess up? Did I miss out on the good life? Here I am, I have no college degree. My skills?
I could milk a cow with the Amish.” That wasn’t a very marketable skill. I remember I had like $47
in my bank account. I had a car,
but it had holes in the floor. Somehow it had rusted through, and if you accidentally
would put your foot down, it would chop your foot off.
So I didn’t want to drive it anywhere, or pick anybody up in that car. I remembered back to what
my grandpa said, “Look outwards.” So I started asking around:
“Will somebody help me?” My uncle said: “You need somebody
who’ll show you how to make money.” So I was like, “Great idea.
I’m going to go find somebody.” But I didn’t have any gas money. I was stuck there
at my mom’s house. I had $40. I walked to the kitchen.
That’s what I could afford to do. I found the yellow pages
and opened them up. I looked in the finance section
and I found this guy. I said, “I’m going to visit this guy.” So I got a suit out of the closet. It wasn’t mine, it was too big.
It looked weird on me. I don’t know what I looked like
when I showed up at that guy’s house. I got somebody to drive me in, I showed up and Kathy, his secretary,
opened the door and I walked back, and Mike Steinback, from the phone book,
I walked up to him and I said, “Mike, you don’t know me.
If you show me what you know, – you must know a lot about money,
if you can afford a full-page ad in the yellow pages – if you show me what you know
I’ll work for you for free.” I’ll never forget.
He was sitting in this chair. He had a big mustache.
He looked kind of like Tom Selick. He was sitting there,
and he just rolled his chair towards me. And he said, “You know, Tai? I’ve been
looking for someone like you for 20 years. Show up in the morning,
I’ll show you what I know.” And sure enough, he did show me. And he began to mentor me on business. And now I’m an entrepreneur.
I’m an investor. But I’ve continued on that path,
traveling, finding mentors, reading. I read a book a day. I have a little book club, I write. And what I’ve found in my research
is that I wasn’t the abnormal path. Mentors – your ability to copy –
is the biggest predictor of the success that you will have in life. As Picasso said, “Good artists copy,
but great artists steal.” Right? And I looked around, and it’s interesting. Did you know Albert Einstein
had a mentor? Every Thursday, he would have
lunch with a mentor growing up. Jay-Z, the rapper, he had a mentor. Oprah Winfrey said she had two mentors. Gandhi had a mentor. Alexander, the Great, had Aristotle. Bill Gates had Paul Allen. Warren Buffet had Benjamin Graham. There’s something here
that most of us have missed out on. So I want to share with you
some things that I’ve found, some specifics that you
can do with mentors. The first rule,
I call it the Mentor Rules. It’s the Law of 33%. You should divide up your life
and spend 33% of your time around people lower than you. You can mentor and help them. And they’ll help you back by making
you feel good about yourself. It’s good to know somebody’s
doing worse than you. That’s that 30%. Then you have 33% of people
that are on your level. These become your friends, your peers. But that last 33% is what
most people forget about. Those are people 10,
20 years ahead of you. They’ll make you feel
a little bit uncomfortable, but that’s what you want, and remember you don’t want to make the mistake
most people make with mentors, finding somebody just
a little bit better than them. You don’t want to be the blind
leading the blind. So I call it the 10x rule; find somebody
ten times further ahead than you. If you want to learn how to grow
a $1 million company, you have to find somebody
who has a $10 million company. Don’t be afraid to go to the top. In-person mentors are amazing. And you can get people
like Warren Buffet, Bill Gates. You’d be surprised! My friend Frank heard a talk.
He’s a director in Hollywood. He’s like, “Tai, you won’t believe this.
I heard your talk and emailed some people. And Elon Musk, the founder of Paypal, the only man to own three companies worth
$1 billion wrote me back and we had lunch. You’d be surprised,
because people remember. They remember their struggle,
and they’ll reach out and help you, too. Remember, everybody wants the good life, but not everybody’s willing
to follow these rules. You must follow these rules. Next, humility. One of my favorite stories in business,
Sam Walton. He becomes the richest man in America. He starts Walmart, this big empire. And he takes a trip to São Paulo, Brazil. And when he’s there, his host family
gets a call from the police department. They’re like, “Come bail out
Sam Walton. He’s in jail.” By this time, he’s an older guy.
Billionaire. They rushed down. If you’ve ever seen the inside
of a Brazilian jail cell, it’s not a good place
for a 60-year-old billionaire. And they asked the police, “Are you crazy?
Are you arresting him?” They’re like, “We didn’t know who he was, and we found him crawling around
the floors of stores.” They asked him what he was doing, and he’s like, “I was just measuring how
wide the aisles were with a tape measurer. I was trying to figure out
if these Brazilians knew something that I didn’t know.” Already a billionaire.
You’d think he’d be cocky. You see, everybody wants the good life, but not everybody’s willing
to be humble like Sam Walton was. You have to be humble. Next, perseverence. The media has tricked us. They only show us the success at the end,
but Bill Gates started at 12. It wasn’t until 31 years old
that he was a billionaire. He said from age 20 to 30,
he never took a day off. Not even one. You must persevere, and in your search for mentors
you must persevere, as well. I’ve been lucky to become friends with one of the top real estate
investors in the world. I said, “How did you get started?” He said, “Back when he was 19,
I decided I wanted to do real estate. I lived in a little town, but there was
one developer who was pretty good. So I went down to the developer’s office.
I met the secretary. I said, ‘I’d like to meet this developer.’ She said, ‘Sorry. He’s a busy man.
He doesn’t have time to meet you.'” He went back the next day.
She turned him away. 17 times! He said on the 17th time,
the lady felt bad for him and she said, “Here’s what you do. Hide
behind the plant by the elevator. When he comes out of his office
at the end of the day, jump into the elevator. And he won’t have a choice.
The doors will close. And you’ve got four floors
to convince this guy that you’re worth talking to.” I don’t know what my friend said,
but he said enough that when they got to the bottom
of the elevator, that developer said,
“Meet me at the airport in the morning. We’ll go down to my private jet.
You can come down with me to Florida. I’ll show you how I invested
in hotels down there.” Sure enough, my friend learned
from this mentor and became one of the wealthiest
real estate investors in the world. He persevered, because, you see,
everybody wants the good life, but not everybody’s willing
to persevere to get it. You must persevere. Next, books. Books you should see as hidden treasure. Think about it, because as I said,
mentors are great in person, but some of the great mentors
are no longer alive – Shakespeare, Darwin, Freud,
Mahatma Gandhi. But if I told you all those people
were in my house and they’re going to be there
this Saturday answering questions, – magically I can make that happen –
would you show up at my house? Of course everybody would buy
a plane ticket and end up in California. They are there in my house. They’re on my library.
They can be in your library, too. Talking about Sam Walton. This is a man who made
$160 billion for himself, more than all the other billionaires,
basically, combined. He wrote a book on his death bed. How many people have read it? It’s a tragedy that not every
businessperson’s read a $5 book by a man who built an empire. It’s because the modern education system
has turned people off from books. You have to rewire your brain.
Let me show you a few quick tricks. First thing: stop seeing a book
like a one-time event. See a book like a friend. You read it over and over.
You come back. And just like friends,
you pick a handful of them. I recommend you find 150 books. There’s 130 million.
You can’t read that many. But 150 you can read over and over
for the rest of your life. There’s no rule, either,
at how fast you have to read them, at what pace. I set my own pace. People say, “How do you read
a book a day?” Sometimes I take a week. But sometimes, books only have
one or two things worth reading. In fact, most books only have that. So I’ll flip through the pages. I like to go through it three times. First time, I read
the table of contents at the back. The second time, I go a little faster. The third time, I just focus
on one chapter. See yourself like a gold miner
just looking for that one nugget. Then put it back on the shelf. The average American buys 17 books a year. Maybe reads one a month.
You should read at least one book a week, because remember,
everybody wants the good life, but not everybody’s
willing to read to get it. You must read more. And lastly, stoic versus epicurean. One of the first books that I read, this
11-set volume I got from my grandfather, there was a quote that I wrote down. “A nation is born stoic
and dies epicurean.” Stoics were people
willing to sacrifice present pleasure for something better later. You could say they were investors. Epicureans live for now. They were consumers. They said, “You only live once.” There’s a saying, “If you’re in a room and you don’t know who the sucker is,
you’re the sucker.” You never want to be the sucker. Guess what the media wants to do. I can tell you, I’m from Hollywood. They bombard you.
We see on average 2,000 ads a day. They’re trying to sell you something. Luxury comes at the cost
of killing your hopes, your dreams, your ambitions. So toughen up a little bit. Be a stoic. When was the last time you
went a week without eating sugar? Or walked instead of taken a car
to get groceries? Or did 100 push-ups? Or turned the air conditioning off? Toughen yourself up.
Take a cold shower. Everybody wants, but not everybody
toughens up to get the good life. You must toughen up. So in closing, I’ll share with you my favorite poem,
Chief Tecumseh. He says, “Love your life. Perfect your life. Beautify all things in your life. Seek to make your life long, and its purpose
in the service of your people.” Mentors will help you do that. They are the shortcut that you want. You don’t want to do it the hard way. Find a mentor, no matter
if you’re just starting out or if you’re already experienced. There’s always someone to learn from. You must follow those rules. Be humble. Persevere.
Read more. Toughen up. Remember, it’s going to be
a little bit hard. It’s like Tom Hanks says
in that one movie, “It’s supposed to be hard. The hard is what makes it great.” If you do these things,
you will find the good life. Thank you. (Applause)

100 thoughts on “Why I read a book a day (and why you should too): the law of 33% | Tai Lopez | TEDxUBIWiltz

  1. How would one go about finding a mentor? As I do not know where to find a mentor, I suppose I will have to keep reading books. I am trying to get into the habit of reading several books rather than spend my time playing video games because they are a time sink. Also surrounding yourself following the 33% rule is difficult for those of us who are limited by confounding factors. In theory it is a nice approach in life; however, I seem to have no similar interests with people who are smarter than me due to differences in backgrounds.

  2. i have a feeling that this video only has around 300k views and 55k likes (people can buy likes and views nowadays). he comes off as a con artist to me, but his advice to read more is, at least, legit.

  3. My english teacher used to say 'read,read and all the time read with all your heart' in due course of time i learnt that she right. I always knew she was right. A book and a mentor can give you decades of knowledge if you are willing to take it. I am happy because i learnt this before i will be 14

  4. It amazes me at how some people still think Tai isn’t a blessing to society. If you think he’s a scam… you’re shallow or weak minded


  6. i just watched video. and i wanna know why he is called a scammer in comments. could anyone tell me about this?

  7. अर्थागमो नित्यमरोगिता च प्रियास्च भार्या प्रियवादिनी च |

    वश्यश्च पुत्रः अर्थकरी च विद्या षड्जीवालोकस्य सुखानि राजन ||

    arthAgamo nityamarogitA cha priyashcha bhAryA priya-vAdinI cha |

    vashyashcha putro'rthakarI cha vidyA ShaD jIvalokasya sukhAni rAjan ||

    Vidura identifies six components or sources of happiness in this mortal world. ArthAgama (Cash flows). Health. Friends. Sweet (pleasant) speaking wife (spouse). Obedient Children. Fruitful knowledge. Each of these can be discussed at length. But let us see them briefly.

    The actual meaning of Arthaagama is Cash flows and not just Income. It is to be noted that Vidura did not use the word Sampatti which means Wealth. Wealth alone does not make a man happy. Imagine a man who owns a palace worth say 100 crore rupees or 100 million dollars. If he has no liabilities, a banker will put his net worth at a whopping 100 crores or ten million dollars. If he does not have any cash flows, how will he sustain himself? Another person who has a salary of 10000 per month but no other assets is happier since he can meet his daily needs. The palace owner cannot even maintain the palace without cash flows and in due course it will become Bhoot bangla or a haunted house. If he sells the palace and invests the money in fixed deposits (as for stock markets, better read "Stock Markets or Monkey business") the position drastically changes. His net worth would remain high, he will also have a regular income and he can live a comfortable or even a luxurious life. Liquidity is often a better indication of financial health than net worth. Hence bankers place a high value on Current Ratio. A person can lead a comfortable life as long as receipts on any day is equal to or more than the outgo of cash for that day. Cash flow may be comprising of Income, Capital Receipts or even borrowed funds. That is why Liquidity Management has assumed high importance now in Financial Management as well. Mahatma Vidur has rightly identified this as the first of the six sources of happiness.

    The second source or component is good health. Vidura refers to daily health. Any human being may have an occasional cold or fever. Or headache and body ache. That is not sickness. But there should not be any regular ailment or permanent disease. Something that requires frequent hospitalisation and surgery etc. Even if all other sources of happiness are available, an unhealthy person cannot be happy as his mind and body always suffer. We have to again agree with Vidura.

    The third source of happiness is good friends. Volumes can be written or spoken about the happiness derived from good friends. This is something we all know from experience.

    The fourth source of happiness identified by Vidura is a pleasant speaking spouse. He refers to a sweet speaking wife since he is addressing King Dhritarashtra. He may have used the word भर्ता (husband) if he were addressing Queen Gandhari. Importance is usually given to facial beauty while fixing alliance for marriage. An advertisement for wrist watches once said "The face you see often while waiting for somebody should not be a bore!". The voice you hear for the rest of your life (assuming that divorce is not on the agenda). Voice used should also not be harsh, both in content and delivery. We know many men and women who have golden hearts but are very bitter in their talk. The voice should be sweet as well as the words used. Some spouses meet all the requirements of a good spouse, but there is an unnecessary bitterness in their words when they talk to the spouse. Some spouses do not know giving a straight answer to any question of the other and the answer is always in the form of a counter question. A harsh spouse will make life miserable even if other five sources or components are available. Of course, a person without a spouse is compared to a blind man. Unmarried persons are denied the pleasure as well as pain of having a spouse and can be ignored for this analysis.We have to perforce agree with Vidura's statement.

    The fifth source or component of happiness is Obedient children. This is something that Dhritarashtra did not have. And he was not happy even for a day of his life after his children were born, due to this problem. Instead of being under his control, he had the misfortune of surrendering to the wishes of his eldest son all his life. Definition of obedience may vary from time to time during the life time of a person. Children do need independence and should be allowed to lead their own lives. But parents find life miserable if they are to lead a life obedient to their own children. But as Vidur meant, a good relation with children and children who show deference to the parents is a vital component of happiness in life.

    The sixth and last source or component identified by Mahatma Vidura is Fruitful knowledge. The knowledge acquired by a person during his life time should be useful to himself as well as to the society. Considerable time and resources are spent in educating a man or woman. If the knowledge so acquired with much effort is not used for the benefit of the person concerned and the society, it is a colossal waste as well as can be a source of unhappiness in life for that person. Vidura is again right in his identification.

    Thus when we consider the six sources or components identified by Mahatma Vidura, we can see that they are truly representative of the real happiness of a human being in this world. Not for nothing Vidura is recognised as a scholar and Philosopher for a long time.

    Now that we know the six components or sources of happiness, we can evaluate ourselves against these yardsticks and decide where we stand; whether we are happy or unhappy or somewhere in between!

  8. 10:21 Thought he was gonna say it feels good to help someone in need but instead he said "It's good to know someone's doing worse than you". I'm like what….? Seriously? Is this worth being a part of TED TALK? 🙁

  9. A thick book has over 24 hrs of content this is unrealistic and unbeneficial. Comprehension is part of reading and if you have no time to comprehend what you are reading because that would eat into your reading time, then i believe there is not as much absorption of the material. What’s the point?

  10. Putting aside all the lies, scams he probably made (i don't care either), i think what Taj told us is f*cking true. The title is misleading, it's not only about books but some advice to be successful (common traits of successful people i guess). Watching Ted talk videos doesn't improve your real life immediately, but it does provide useful advice and guideline. It's kind of hidden treasure. Please remember, "without application, knowledge is useless. Everyone knows, but again, few applies it". It's similar to Taj's saying, everybody wants something, but not everyone gets what they want because they're not tough and perservered enough, and they do not apply & take enough actions. This is right in every aspects of our lives: health, wealth, marriage, relationships… I've seen this video over and over since 2016 and it's like meeting old friends (like books as Taj said). I am still working on my way, still got a lot to do. But i've got a mentor from Youtube, from different country and far far away from my hometown 😀

  11. Whooow! Yes! This is what I did learn on UC Santa Cruz – which is basicly from Gregory Bateson and people around him on University and on Esalen Institute in California. It’s called ‘modeling’. Not just copy the outer game, what you see and hear, but modeling the inner game, is the key of learning from others – realy using the lifelong knowledge of a good mentor. The hidden inner game is often unconceous for the mentor himselv. But in books we often can find this hidden tressures.
    Thank you Tai. 🙏🌹🥂

  12. "In Hollywood everybody wants something but not everybody gets what they want" – well…this is LIFE buddy, not Hollywood. It's LIFE, generally speaking.


  14. I must say that I am pleased with the comment section. I can't explain why, but I got negative vibes from this character the first time I saw him in that Ad that everyone has seen where you see him boasting about his new Lambo! I don't see one positive comment here ! YES!!! I LOVE IT! I have restored my faith and hope for humanity!

  15. Fresh forex is fake, you will not get an SMS otp or confirmation call after they collect our all personal data. dont be cheated by fresh forex . faithfully 89299035596 from India

  16. Next think he is selling you an easy way to become Rich quick from his Big Rental House with the Rental Lamborghini, and it only cost you "an affordable investment of"… poor choice in speakers.

  17. If you will watch this video 5 or 6 times i bet you will change your life . His power of words is so strong and true . He is really a game changer.

  18. I don't care what other people says about this guy, i still love this fake talk, watch it, listen to it countless of time everyday, it's give some sort of power/motivation

  19. He only is trying to sell himself , and continues looking for money which pushed him out of his mummy’s couches in the first place

  20. I read my banking accounts every day because it's a good indicator if I'll be able to retire and enjoy the good life. 💰💰💰

  21. He uses deceptive marketing on YouTube. If what he was selling was good then there be no reason to sell. Oh! He also pays women to hang around with him.

  22. I always get so much out of periodically reviewing this spectacular TEDx talk.

    Thanks, Obi-Wan. Luke out…

  23. Everybody wants a good life but not everybody gets a good life. You have to follow these rules. Amazing words!

  24. For the majority of people,books are part of their everyday life. A book is like a best friend who will never walk away from you. Booksare packed with knowledge, insights into a happy life, life lessons, love, fear, prayer and helpful advice. One can read about anything under the sun.

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