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Why Content Advertising Works | The Benefits Of Using Social Media As A Marketing Tool – DTSM #14

Why Content Advertising Works | The Benefits Of Using Social Media As A Marketing Tool – DTSM #14

– This is “The Do
This Sell More Show,” and on today’s episode,
we are gonna talk cars. Specifically, car sales and how
it’s changed over the years. So, if you haven’t
purchased a car in the last three,
four, or five years, this is gonna be an
eye-opening experience for you, because the whole process for
how people find car dealers and connect with people
who sell them cars has completely changed. And my guest today is Cody Reed, and let me tell you a
little bit about Cody. Cody is an automotive
general sales manager, he works for General Motors, he started in the
business back in 2005. And here’s the deal with Cody: he really knows the car
business inside and out. He started, where I
started in hospitality, that’s where Cody started
in the automotive business. He started by washing
cars and I guess the job is what they call a “lot boy,” he was kind of cleaning
up the parking lot, he told me he even
painted the yellow lines in the parking lot and worked his
way all the way up and then started selling cars
when he was 18 years old. And from there, he
moved up the ladder, and became the
general sales manager at the dealership
where he works now. He’s got a sales team under him, and we’re gonna
explore exactly how the car business has changed and what people are doing
now to sell cars to folks, and I was surprised
at how it works, but I shouldn’t have been. But let me bring in Cody and
let’s start the conversation. Cody, welcome to the show
and thanks for being here. – Thank you so much
for having me, Dave. This is my first ever
podcast, videocast, this is my first ever, so, pretty exciting! Pretty exciting to do it
with you, it’s awesome. – Well, we’re absolutely
thrilled to have you. So how did you get
started in this, and tell us your
background and your story. – Yeah, I’m third-generation
in the automotive industry. I grew up around the
automotive industry, since my father, my
grandfather, and all my uncles were in the automotive industry. So I knew at a pretty early
age, like, ultimately, like, this is what I’m probably
gonna be end up going. Took a job in high
school working at the same dealership
as my father. I was washing cars,
picking weeds, I ran this thing, they
called it the “billy goat,” where, like, you walk around
and you pick up dirt, and just any dirty job you
can possibly think of, took out the trash,
that’s what I did. And I knew, like, I
was like “Hey man, “I just gotta get to age
18. As soon as I get to 18, “I can get to the sales floor, “I can trade my jeans
in for khaki pants, “and I can hit the
floor at that point.” So at that point, I was
like a horse with blinders. I was just so, like, the
only thing I could see at that point was
me being in sales, so, I grunted it out, I
made it through detail, I did a short little stint
as a service adviser, customer pay and
service, for them as they pulled into the
service lane, which was good. But ultimately I knew I wanted
to be in automotive sales and that’s what I fought for, and that’s what I
eventually got, so. – Okay, and tell us back
then, so when you started, what year was it when
you started in sales? – I believe in, roughly in 2007. – Okay, so in 2007, what was
the typical sales process like at an automotive
dealership, at a car store? What was the sales process? – It was a lot of high pressure. A lot of multiple
turnovers, multiple TOs. So if you couldn’t
close your customer, you had five different sales
managers or team leaders that would come in to
just hammer them, right? Anything you could think of
like old school car sales ways is exactly how it was. – Okay. – So I was fortunate in a
sense to be able to see that. But really, when
the recession hit, what was that, 2008,
2009, something like that? Really when the recession
hit is whenever all that was pretty much a game changer
and all that pretty much stopped at that point, but, yeah, it was very high
pressure, it was very exciting. People were everything
you could think of, that’s how it was. – So people would
drive up on the lot, there’d be guys
standing out front or waiting by the
door to greet them, and, you know, they
get them interested, then get them into the car, they get them to
do a test drive, and then they bring them
in, sit them at the table, make the little tea box and talk about what they’re
looking for in a car, and then they get to the numbers and they turn them over to,
like, the sales manager, and then they go to finance
after that, and, pretty much – [Cody] Yeah.
– that was the deal? – Yeah, I mean, when
we were standing out, I remember whenever
I first got in, I worked at a
relatively big store, and there would be
forty salespeople. – Wow! Forty, oh my goodness! – Yeah, forty salespeople, and in the mornings,
literally all forty of us, we were all standing outside
waiting for customers. So you had calls you had to
make during the day, right? We had planners, we had to
call all of our customers and follow up and
all that good stuff, but first thing in the
morning, we all were out front. So that first person that
pulled in, I mean, they’re, it was pretty intense, right. – Alright, so talk about,
that was, so that’s 2007. It seems like it was just
yesterday, but, you know, if you think about it
as we’re recording this, we’re in 2019. People are going to be
listening to this for years, but this is 2019. So you’re talking about,
you know, 12 years ago. Talk to me today, what do
you have your guys do today, now that you’re in charge? What do the guys do
to sell cars today? The in-dealership
process is still similar, or is it different? – Yeah, I mean, you’re always, anytime you’re selling
a product, right, you’re always gonna say “Hello,” there’s always gonna be a
negotiation and a close, and you’re always
gonna have a goodbye. And whether that’s
done digitally, so hello, like a storefront on our social media
pages or on our websites, to goodbye still
is the same, right? You’re still gonna,
the end result is the purchase is
gonna happen, so, that’s why I said, like,
sales process wise, we don’t necessarily beat
our customers up anymore with sales managers
and hard sales tactics, but there’s still a beginning,
a middle, and an end. And, what we’ve really
done a good job with is building an experience
at the very very beginning, before the customers
even know about us, to get some kind of
preconceived idea as far as what they’re gonna to
experience when they get to us. – Yeah, talk to me about that. What are you doing up
front, how is it different, how are people finding
you these days? You know, it used
to be, I remember when my parents
bought their cars, and even when I first
started buying cars, you would see
somebody who you knew who was driving a really
nice car that you liked, and you’d say, “Hey,
where’d you get that?” And they would introduce you to the guy they
bought their car from. I’m sure that still
happens a lot now, but brand new people who’ve never
looked for a car before, or who are looking
for a different car, how do they find
your dealership? How do they find you guys? – Yeah, I mean,
most of the time, it’s still your
traditional ways, right? We still have a website. We still do make cold
calls, even though that’s not as traditional
in our dealership anymore. Most of the time our customers are coming from social
media interactions. So whether it be,
we as a dealership are very encouraging
to self-promotion. So instead of
thinking of it like, “Hey, I work at ABC Motors,” like, we are all
about saying, like, “Hey, this is Cody’s Dealership. Like, this is your gig.” The only thing that
is brand around it are just the people that
work in it, you know. It’s your dealership,
it’s your cars, it’s your sales managers,
it’s your service department. So, with all that
said, our salespeople do a really good job as far
as self-promoting themselves and building ads on
Facebook and Instagram, and making YouTube videos, to where they’re really
in front of the people before they even get
to the dealership. – So your folks are running
their own ads on Facebook to make sure people
are interested? Like they’re taking
out, so they build up their social media presence,
and they’re reminding people, “Hey, look at, this is me
at,” they’re doing videos, “This is me at work.” They’re doing Facebook Live,
“It’s Saturday morning, “nine o’clock, here I am, “and this is a car I
really want to move today,” and they’re doing
like a Facebook Live out in the parking lot? – Yeah, I mean, and we
encourage everything, so we have some guys
that are more comfortable with voice, like podcasts, – Uh huh. – We have some guys that are
more comfortable with video. We have some guys that are
more comfortable with writing, so they write long-form emails,
kind of like blog posts, to their customers. – Oh, that’s great. – Yeah, it’s whatever’s
fitting for that person for that situation. I’ve personally embraced
video, but again, I don’t expect everybody
to do videos either, so. – So tell me about the
stuff that they do, the content that they produce, because we just, the
week before this video, I had an expert on, and we
interviewed her about content, we were talking specifically
about professional services, but it’s really
interesting to me that you guys in
the car business are using content to sell cars. So what types of content,
like, for example, I saw your YouTube channel,
and it’s phenomenal. Why don’t you tell us about the content that
you’re putting out and give us other examples
of the content that goes out. What’s your YouTube channel and what are you
doing now on YouTube? – Yeah, my name’s, obviously
my name’s Cody Reed, so my YouTube channel
is just “Cody Reed,” we keep it pretty simple. But in saying that,
at the end of the day, it’s one, again, it’s put out for what the person’s
comfortable with. I personally like making more
of a personal touch to it, so, more of, I think
Gary V says this a lot, but more of a documentation
form of style video. I think that sits really really
well with potential clients. Their watch time
and everything’s a
lot longer that way. – Yeah. – And saying that, it’s
not just so much like, “Hey, here’s this car, I’m
trying to sell it to you,” it’s like, “Hey, here’s another
car,” and then that person, it might just hit the
right chord for that day. We can tailor those ads then to the people that might be
interested in the huge truck or whatever, but, we try to
keep it really personable, and I think that’s
the biggest difference between us and a
lot of dealerships. – Everybody I know is interested in what goes on at
a car dealership. I, for one, there
was a show on A&E years ago called “King of Cars,” and I was obsessed with it, my ten-year-old
kid was obsessed, we watch it, you know, when
we can catch the episodes on YouTube or Hulu, we
watch the old episodes. Everybody’s interested
in what goes on in a car store
behind the scenes. – Right. – So I think videos
like that are fantastic, especially when you’re
educating people on the different features in
a car they may want to buy. – Sure. – You know, I can’t tell
you, I picked up the, I guess you could call it
a hobby of photography, through making videos and
having to buy better equipment, and then I said,
“Hey, let me see “if I can use this
equipment to take pictures.” And now, it seems like,
every time I watch a YouTube video on
a piece of equipment and somebody gives
it a positive review, I go into the store
and I walk away, nine times out of 10
I’m gonna walk away with a piece of
equipment that I’ve seen a positive review
about on YouTube. So you guys are educating
people on the vehicles. If somebody was already in
the market for that vehicle and they see you
walking them through it, it takes away that big
intimidation factor, it takes away a lot of
the pressure, I think. Have you experienced
that, in the store? – I think it just, I
think the video form just adds a more
personable touch to it. So, you know, they can
buy a car anywhere. If you’re looking
at a Toyota Tundra, there’s 19 dealerships
within 200 miles that have that same exact truck. The X-factor there is what goes
different prior to the sale and what goes different
during and after the sale. – Yeah. – The customers expect
that you’re gonna have all of the service
after the sale. They expect the good service. So the only X-factor in
the whole thing, then, is just getting in front
of them early enough to get them to like
you really enough. It’s no different than meeting
a customer anywhere else, you’re just meeting
them in video form, or audio form, or
whatever your niche. – On Facebook
Messenger or whatever. – [Cody] Yeah. – They follow you on Facebook
and they message you, “Hey, you know, I
finally convinced my wife “to let me get a truck,
can I come in and see you?” – Sure. Yeah there’s nothing cooler
than, like, a guy coming in and saying, “Hey, I saw you
over the internet this weekend.” He already knows who you are, he already knows
your personality, he already knows
what you look like, he, you know, aside from
showing him the car, like, that’s a
pretty good prospect. – How much do you get into pricing and finance
on social media? Do you educate,
’cause, you know, you educate people on the cars, you educate people on
the buying process. How much do you get into,
like, pricing, and finance, and that sort of thing when
you’re educating people either on social media or
through blog posts and emails, that sort of thing? – Yeah, I don’t think
it’s a bad thing, right? If they don’t get
the information from
you, or from us, they’re gonna get
the information from
somewhere else, so, We do, we’ve done tons of
long-form content as far as comparing leases versus buys, 0% interest rate versus rebates, like, we’ve done those videos
and they do relatively well. Typically, those
videos are really good for after the initial
impression, right? So, like, we meet each other,
you see one of my videos, I think you might be
interested, and then to have one of those videos follow
it back up in an ad form, is very very very
effective, but, yeah, I don’t think, there’s no sense
in hiding anything anymore, It’s a basic
element of the game. – So really could take
them through step by step the entire process, so
they know what to expect. You could take them
through that, let’s say, on YouTube or on Facebook with
video, and then they come in and that exact process unfolds
right in front of them. You show them the, you
know, the pricing worksheet and how it works based on what
they qualify for credit-wise, and it’s really done
before they walk in. – [Cody] Yes. – How do you, when they come in, what questions do you or
the folks on your team ask to make sure they’re qualified? How do you know when
they’re qualified? – I mean, to be honest with you, we don’t make that
decision anyway, right? We’re not a bank. So we treat every deal the
same, whether we think we have somebody that can afford
a $105,000 Escalade, or they can afford a $2,000
Honda Civic, you know, it doesn’t matter to us, we, our biggest thing is, when
the customer gets there, we want to to be
consistent, so we don’t, we used to do that, right? We used to sit down
and be like, “Hey, “who are you financed with now? “What’s your credit like? “What kind of payment
do you want to be at?” But nowadays again, there’s just do much
information out there. If it unfolds, it unfolds. We might’ve spent a
little bit of time, but the experience that
that customer got from us is completely different than
they’d get somewhere else. So when they are in a
good position to buy, or they do know
somebody that can buy, then that’s where the referrals
come back in, you know. – Right, right. – I think, you know, in 2019 asking somebody how
good their credit is before you show them a car,
or what their credit’s like, is kind of doing the
whole deal an injustice, because we don’t make
that decision anyway, – we’re not the bank, so.
– [Dave] Yeah, yeah. – But I think it
happens a lot though. – Talk to me about exactly that. You said, you mentioned
referrals, and I told you that, so there’s, so, we’ve bought
in the last three years, I’ve bought like six cars. So, and we bought four, five
of the six from the same guy, because we, he knows
everything about me. I mean, literally everything. Down to how much I
make and whatnot. And I don’t have to tell the
story over and over again. And I just call him, he’s moved from one
dealership to the next, he’s moved from one brand,
over the last ten years, he’s moved from one
brand to the next, and we just call him and
tell him what we want, he calls us when he gets it, and we just go over
and sign the paperwork. And we’ve referred him to, I personally have referred
him to five people, I know my wife’s referred
him to a couple of people, my sister-in-law who we
bought another car for has referred him to
a bunch of people. Tell me about referrals and what you guys do
to stimulate referrals, because this guy, he calls
me, he calls me probably, I want to say he calls me
11 out of 12 months a year just to say “Hi,” never
asks for anything, just, you know, has a
conversation with me, wants to know how
the kids are doing, he had a baby, we sent him a
gift, he called to thank me, he just calls to talk
and we never forget him. What do you guys do to stimulate
referrals at your place? – Yeah, I think the
old additive that we sell on the first floor and the service department
sells on the second one, so even though our primary
focus, or my primary focus, is in the sales department,
we leverage a lot from the service department
to help us out with that. So, just down to
the little things, like picking up customers
cars and giving them a loaner while they get their
oil changed up, picking up the phone
and, like you said, calling and saying “Happy
Birthday” or whatever, that stuff hasn’t
changed, you know. We still do all of those nice things that
makes the difference. Again, I think being
in front of them on a social media platform,
never hurts, right? They feel like, “Hey, I know
what you did yesterday,” you know, so, I think
that’s really helped us too, but more so, they’re
just providing the same service that
we always have, right? It’s easy to sell the first one, it’s a lot harder to keep
them, we get them to come back. And that’s where really having a good backbone in the
service department, all the credit goes to them, because 3,000 miles, 5,000
miles for that first oil change happens relatively quick
for a lot of people, so, if they’re on top of
it, and they’re calling them and saying, “Hey, you’ve
got an oil change due,” and then they’re letting us know that Mr. Smith
has an oil change, and then we follow back
up with them and say, “Hey, do you need
a car for the day? “Is there anything we can do
to make it easier for you?” Or whatever, that’s
the difference for us. – [Dave] Yeah. – We’re not reinventing
with the wheel there, we don’t have any
special tactics for that. We just do what’s
always worked, you know, as far as referrals and repeat. – And think about it too. You mentioned something
at the beginning when you answered
that question about being in their social media. You’re the guy who
sold them their car, now you’re in with their
friends on their social media, and you see when they’re
posting life events, and you see when their kids
win an award at school, and, you know, you see what’s
going on in their life, you’re a part of the
fabric of who they are, it’s really easy to
interact with them. So, if I’m a guy
working at a car store, I make sure I know all the
parents in my kids class, I make sure that everybody
on the baseball team knows my name, knows who I am, and I’m connected with
them all on Facebook and we’re interacting and
I’m a part of everything that goes on in their life,
so I know when something’s, you know, when somebody’s
looking for something. – Right, exactly. I mean, even if you don’t
work it that hard, right? Like if you’re not, if you
don’t want to be an ambassador outside of the
dealership, per se, like to hustle the baseball
games and all that stuff, obviously that’s really good, but if you just get
contact information, get the guys that you
do sell to follow you, that’s every time, if you did
stay at the same dealership, it just builds into
something massive, you know? – Sure. – And if you have the mentality that it’s your
dealership, right? It just gets even bigger, so, the stuff that we do now, I wish I would have done,
you know, 10 years ago, because if I did, I
probably, you know, it’s endless where the monetary
value could be right now. – Yeah. Alright folks, if
you’re just joining us, we’re talking to Cody Reed. Cody is the general sales
manager at a GM dealership, and he is huge on social media. If you want to check
out what he’s doing, I want you to go
see him on YouTube. His channel is just like
his name, Cody Reed. That’s Cody with a C and
Reed is spelled R-E-E-D. And you can find him on
YouTube, he will show you, well, he’s gonna show
you a lot of stuff about the inside-out deals that
go on in a car store. Cody, let’s talk a little
bit about the guys, or the folks that you work with. I always refer to them as guys, but some of the most
effective salespeople in car dealerships are women. The folks that you work with, how do you recruit them and what do you
look for in somebody who’s going to be
great in car sales? – I mean, 2019, right? Before, like, not
even that long ago, we said, “Hey, how much
sales experience do you have? “Have you ever sold anything?” And if that answer was “Yes,” typically you were hired, right? Nowadays, again,
everything’s built, everything goes back
to the experience. So whenever I go to interview, more so I’m looking at
communication skills, right? Like, “Hey, can we just
have a conversation?” And outside of that, as
far as willingness to maybe push a little bit harder as
far as promoting themselves. Big, big, big on self-promotion, because at the end of the
day, the people that we hire, kind of how we sell it, right, is you can take this
anywhere with you. You said that your guy has
jumped a couple of dealerships and you’ve stayed with him. It’s no different now, you know? So, the people that I think that we can really get
a good grasp on them promoting themselves,
that’s generally a pretty good
thing for everyone. – So you really want people
who are relationship people, you want them developing
relationships and basically you tell them, “Look, you
bring your relationships “into the store here, and
people will find something “that they like, because
they’re coming for you. “It doesn’t matter, you know,
as long as it has four wheels “and it moves around and
doesn’t break everyday, “they’re gonna be happy with it, “but what they’re
really coming for “is the relationship with you.” That’s what you’re telling
people when they walk in. – Exactly, because,
like you said earlier, the customers already
know, 95% of the time, they already know
before they get there. So the only thing, the only
reason why we wouldn’t sell them is us at that point. – Right. Right. – So that’s what I’m
looking for nowadays. It’s not rocket
science, it’s not hard. We do work a lot of hours,
so being effective in that all kind of goes back to
the social media, right? Before we called
down the phone book. Before we went back to
the service department, which is all still, I guess, somehow effective
ways of doing it, but more so, again, just
building every single day on that self brand. – Yeah. Alright, so tell me, give me a
couple different sales styles that you’ve seen and tell me
how those people get it done. So give me an
example of, you know, of one way somebody does
it that’s really effective, and then give me
another example. – Yeah, I mean, again, you know, there’s no right answer to this, but as far as inside
the dealership today, I think the guys,
there’s always the guys that are gonna be like the
“product heads,” right? Like, “Hey, Jim knows everything “about the Chevrolet Silverado.” Or “everything
about a GMC Sierra,” and he’s kind of got
that “reputation,” right? So he’s built that for
himself and he leverages that. That’s one effective way. The second, I’d say, probably, I’m not gonna say it’s
the first, but another way that’s been pretty
effective too, is just continually
doing the same thing no matter what it
is every single day. So, like you said, the
writing, the videos, just busting phones, just
having a really set schedule is always gonna be a lot better than just kind of playing
loosey-goosey with it. So the success comes for those
that are the most consistent. So, you know, my guys, the ones
that come in every morning, they make their phone
calls early in the morning, then they work on social, then
they set their appointments, then they hit the
service department, those are the guys
that really do well. – So they have a process, right? They have a specific process that they’ve used
over the years, that works for them,
and that they’ve found to be, you know,
to be effective. And that leads me to
kind of the last question that I have for you, and when we were getting
ready for the interview, I sent this to you in an email. Tell me about people who
are in a slump, right? Folks who, you know, nobody’s walked in the
store asking for them in, like, two weeks. They’re on social media and
everybody they reach out to on social media is
gone on vacation, so they don’t want to buy a car, or they’re buying
Christmas gifts, so they don’t want to buy a car. What do you do
when you got a guy who you know is a good
relationship-based sales guy, but he just, it’s just dry. He just can’t get
anything going. – Yeah, I think at that point, the biggest thing that we
can do in those situations as managers is just
be there to help them. Help them get through it. Not let them forget about,
you know, why they’re here, how they made it here, and just encourage them
through that whole thing. Again though, typically,
if that happens, then the consistency of the day is probably off at some point, so, maybe throw in
a little two cents. But our guys don’t
really get that way. Again, just because we’re
so structured in the day, in the macro, in the moment, that every point of every
day we know, kind of, where we stand and what
we need to be doing. And, for the most part, I
mean, that’s one benefit of not having a
massive sales staff. We do a pretty good
job of that, you know? So the slumps don’t quite hit
us as hard because of that. – Yeah. – Then again, if they do, we
do daily manager meetings, one-on-ones where we get
together, very informal, but, not that it really
snowballs into anything massive, because we’re all, we
got each other’s six, we got each other’s back. – Yeah. Tell me really really
really quickly, tell me a little bit about how you’re measured, how success is measured. The top guy in any given month, the top person in
any given month, how many cars are they
selling on average? – The top guy in our industry in a small store like
I am in right now is about 15. – [Dave] Okay. – That would be
about to top out. Big stores? 30, 35? – Yeah, I mean that’s,
even 15 is a lot. That’s one car every other day and knowing what goes
into the delivery of a car and what can go wrong,
I mean, you know, they bring the car around
and it gets scratched because it was too close to
another car or something. I mean, you know, 30
cars, that’s a car a day, that’s a big deal. 15, every other day,
that’s a big deal. – Yeah, just selling them, selling them’s the
easy part, right? So everything after, the snowball effect of that
gets pretty big, but… – Yeah. Again, this is, the industry
is so fascinating to me, what is the post-sale
process that you guys use? So I drive the car
off the lot today, do I get a phone call tomorrow? Like, what happens? – Yeah, your sales guy, well, as soon as you leave
the dealership, the second your wheels
hit off the lot, you automatically get a text
message thanking you from us if you opted in. You’ll automatically
get an email. You’ll get a personal
video sent to you through email as well, so, yeah. Phone calls, we call them
back the very next day, and then after day five,
you’re gonna get a phone call from our service department, if you didn’t meet
them already, so. – Wow, that’s great. And you’re on, so
you’re on YouTube, if you want to follow
Cody, he’s Cody Reed, Cody with a C, Reed,
R-E-E-D, on YouTube. What about Facebook? How can people find
you on Facebook? – My name on Facebook
is also Cody Reed. A lot of our promotions are
done through our dealer website, so that’s where a lot
of that’s pushed at, but individually, again, it’s
Cody Reed all the way around. – Alright, so we’ve been
spending the last half hour talking to Cody Reed, he’s
given us a great window into how to, how it works
in selling cars, and if you’re
looking to buy a car, you’ve gotten, kind of,
some insight here now, but you also got some
great sales tips. So for example, one thing that
I really took away from this is the consistency of your day and how it can
lead you to being, not slump-proof, but less
likely to go into a slump. And, let me tell you something, working, selling cars is
rough because these guys, they don’t really make
a heck of a lot of money unless they sell cars, so you
gotta hustle every single day, and if these guys are putting
a structure to their day, if they’re making phone calls
and building relationships, if they’re going on social
media and making sure they post great educational
content on social media, they’re writing email to people, educating them on
a regular basis. If they’re doing
it in a car store, where you used to hear
people say, “Oh my gosh, “I don’t want to seem
like a car salesman.” Let me tell you something folks, car salesmen are developing
relationships now! So they’re the model of
what we all should be doing when it comes to
structuring your day, and that’s one of the big things I took away from this interview. Cody, I want to thank you
so much for joining us. We’re gonna look for you
at Cody Reed on YouTube, we want to go there, we want to learn all
about GMC vehicles, and I want you to
message Cody on YouTube if you need a car no
matter where you are, because he’s gonna hook
you up with a really cool, look, if you’re
looking to buy a truck, you can’t do any better
than a GMC truck. I own a GMC truck
myself and I love it, I absolutely love it, so,
go see Cody on YouTube, Cody Reed, C-O-D-Y-R-E-E-D. Watch his videos about cars
and you’ll learn a ton. If you need a car, message him and he’ll hook you up with
a dealer that’s near you. Cody, thank you so
much for joining me. I really enjoyed the
conversation, it was great. Thanks for giving
us some insight into how you make deals
in the car business. – Thank you so much, man. It’s been my pleasure. – Alright, folks. That’ll do it for
another episode of the “Do This Sell More” show. We’ll see you right
back here next week. We’re here every Thursday we
go live on Thursdays at noon on the podcast. Every place you get
podcasts you can find us, but if you want to
see my smiling face, and if you want to see Cody,
he’s absolutely stunning, he’s so much more
handsome than me, go to YouTube, watch
this episode on YouTube if you listened on the podcast. The YouTube show goes live
every Thursday at noon as well. We’ll see you right
back here next week. Until then, here’s hoping
you do this and sell more. (bass-heavy dance music)

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