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Media and Communications

Why advertise through video

Why advertise through video

Why Video? Video content is the fastest growing online marketing medium. Video’s easy to digest format allows businesses to connect with consumers directly in an engaging and interactive way. Increasingly, video has been shown to attract consumers attention more than any other forms of advertising. Can you believe that 1 minute of video
equals 1.8 million words. 81% of consumers currently interact with brands on social media. 98% of users said that they have watched a video to learn
more about a product or service. Almost half of viewers say they’ve actually made a purchase as a result of watching a branded video on social media. Did you know that you can track the success of your videos? You are able to measure the number of times
someone watches a video and if the video encourages more consumers to
interact with your business. By 2022 video content will account for over 80% of
all consumer internet traffic. In summary, video is here to stay and in order to stay
competitive and relevant, it will be critical to incorporate video into
your content marketing strategy. Video content is an appealing way for
businesses to engage directly with their audience and give them an insight
into how the business operates. An engaging, well-produced video advertisement can
be a start of a long-term customer relationship.

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