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What’s the Difference Between Facebook News Feed Ads & Boosted Posts? | ReachSocial Ads | ReachLocal

What’s the Difference Between Facebook News Feed Ads & Boosted Posts? | ReachSocial Ads | ReachLocal


Have you wondered about the difference between
running a News Feed ad and boosting a post on Facebook? Is a News Feed ad the same as boosting your
post on Facebook? Is a boosted post part of Facebook advertising? It can be confusing to understand how these
types of Facebook ads work, so let’s walk through some key differences between Facebook
News Feed ads and boosted Facebook posts. Facebook News Feed Ads allow you to run a
targeted campaign to meet a specific goal with ads that show up in the desktop and mobile
News Feed of targeted users, depending on your goals. Goals can include page post engagement, page
likes, website clicks, and more. Facebook News Feed ads can take on many formats
depending on the goals and campaign type, but they have in common the fact that these
ads show up in the Facebook News Feed and are identified as sponsored content. Boosted Facebook posts are a type of Facebook
News Feed ad that takes content in the form of a Facebook page post and amplifies it to
a specific audience via Facebook’s News Feed advertising platform in order to target
or increase visibility and boost post engagement. Facebook gives you the option to boost status
updates, photos, videos, and offers from your business page so they will appear higher in
the News Feed of your targeted audience, which helps more people see your post until your
budget runs out. Facebook News Feed ads and boosted posts can
help you use Facebook’s robust advertising capabilities to accomplish a range of online
marketing goals. Learn more on reachlocal.com.

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