When we got going 20 years ago traditional advertising obviously was very prominent. but digital advertising was brand-new and just really taken off and so As that got going it really was just select banner sizes and it was a lot of kind of cheesy marketing if you will. To get people to click on these ads and as the industry evolved both traditionally and digitally The capabilities have really just grown So your ability to target someone based on their interest or their behaviors based on their location, That’s all possible. Today. Where as, 20 years ago. A lot of that was not possible. That allows us to do that much more for our clients, to really ensure that their dollars are going towards the right audience, and really setting themselves up for success.