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What is Marketing – Marketing Lecture by Prof. Vijay Prakash Anand

What is Marketing – Marketing Lecture by Prof. Vijay Prakash Anand


Welcome to youtube channel; ‘Marketing By Vijay’ In this video I’m going to discuss about; what is marketing? This is the first question which comes to your mind when if are we discuss marketing Marketing as you thought is wildly used in the management of business And in our day to our life That’s why marketing is very very important If you go back into history then we find the existance of marketing In the beginning of the civilization It all has started with the bottle system When the buyers and sellers exchange their goals and services Marketing as a topic first appear in the first half of 20th century with reference to distribution The process of distribution and determination of price through the demand and supply Pew the view for studies in marketing That’s why economics is known as the mother of marketing Marketing is a very very simple taum to understand But most of the time we get confused Want i ask may students: What is marketing? Then most of the time, the answers come in taums say promotions are selling, are sells, are any kinds of advertising The all these efforts are call marketing But is that marketing are marketing is something more than that? That is the question The simplest way to understand what is marketing is to identify and meet the needs of consumers Now as a marketeer, what are you suppose to do? As a marketeer, you try to identify the needs of the customers and you need to fulfill the needs of the customers If you can identify and fulfill the needs of the customers in a better way, you are a good marketeer. So It is very very simple in that way It just need to identify and meet the needs of the consumer Now once we talk about the identifying and meeting the needs of the consumer A company may fulfill your unmet needs as well as met needs Because what happens If you are getting into some kind of new product category Or if you are getting into some new service category Then you are trying to fulfill the unmet needs But there are several product categories and there are several services categories Where The products and services are already existing It means You are going to fulfill the needs which are already met by the various companies So most of the time you’ll be finding that many companies go for identifying and fulfilling the met needs And only few companies Will go for Identifying and fulfilling the unmet needs And that is the difference between a good company and a great company Good companies will always fulfill the met needs While that great companies will fulfill the met needs as well as unmet needs You think about APPLE, you think about GOOGLE, You think about RELIANCE, You think about TATA, you think about BIRLA, Okay You think about WIKIPEDIA, You think about FACEBOOK, You think about TWITTER… What all these companies are trying to do? These companies are trying to fulfill your met needs as well as unmet needs And that’s why these companies are very very successful all across of the world In Indıa also you’ll find the existance of so many companies, we are doing a great job. If you are talk about PVR, if you are talk about MAHINDRA, if you are talk about TATA All are equally successful by fulfilling the needs of the consumers And this is the simplest way to understand marketing Now if you go further then you find that there is a definition given by Philip Kotler Philip Kotler says: Marketing is all about CCDVTP Now, what is that? CCDVTP Now there are six terms which have been you delist in this definition. So he talks about Creating, Communicating, Delivering, Value, To the target market For profit The definition given by the Philip Kotler Is very simple He says Marketing is all about creating, communicating, delivering, value to the target market for profit And here he is talking about the profitability part Beacuse the objective of business is making profits Okay Now Here the question comes Once you identify and fulfill the needs And that’s what Philip Kotler has talked in terms of value Now the question comes What do you mean by value? Value is all about; Benefits And cost If you are buying a product Or if you are buying a service You need to pay a lot of money Once you pay money That becomes to your cost and Once you pay up that money then you expect certain things and return You expect certain benefits out of return And that becomes your benefit So, value is all about Cost versus benefit If you are getting benefits more than your cost then you are successfully marketeer So that’s what Philip Kotler has said And the most definitive Definition comes from the American Marketing Association ‘Regarding Marketing’ American Marketing Association defines marketing as the activity, set off institutions and processes for creating communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. Thanks a lot for watching the video Kindly subscribe to my Youtube Channel To a stay updated THANK YOU! Camera and Editing: Poonam Verma Produced and Directed by Vıjay Prakash Anand Copyright: Vijay Prakash Anand

100 thoughts on “What is Marketing – Marketing Lecture by Prof. Vijay Prakash Anand

  1. hlw sir u should do lot of class about BBM as like SDR(Special drawing right), Balance of payment, International liquidity, tariff and non tariff barrier, foreign exchange control because no one is doing,,

  2. AMA marketing definition is the most confusing and messed up of all. Everyone thinks it's great because it has "American" in the beginning.

  3. Sir Ur way of explaining is very very clear.. and I'm expecting from u a special series on service marketing as soon as possible

  4. I really appreciate ur effort. Your words were inspiring me. Thank u plz keep it up, .ur follower from Saudi Arabian

  5. Sir you are awesome plz make a video on marketing under a developing economy like india or small scale industry in a developing economy like india.

  6. Thank sir for this video, im a networker, ur video is easily understandable, and i got the knowledge what i wanted

  7. hii, I'm watching your videos for a long time and it is quite knowledgeable for me.I have a question from you Are non-collegiate (private) students are eligible for regular professional MBA in any private or govt colleges and do they get jobs at these bases

  8. Good morning Sir, please let me know whether you have made any video of advertising management or not if yes sir please send the required nd if no Sir, I would request you to make sir please sir Cz I do not find any appropriate and complete video on you tube even I can't understand.
    I will be very thankful Sir if you do the required, please Sir. I am in BBA 2nd year 3rd Semester, Sir.

    Regards,
    Farheen

  9. its a good way to learning and its also good for these students that can't effort the cost of coaching thanxx for these efforts bye you sir
    thanx sir

  10. Good Morning sir I am watching from past 25 days, I need support from side because of I want more video of Marketing Management Even Sir can you Make The Video of Strategy Management. Your teaching very good and understand. you can give more Examples so Student come know, What is Marketing.

  11. Good explanation, however, today's marketing is more than that. 
    Today's marketing is "to engage customers and build profitable relationships".
    I have a complete video on three very important definitions of marketing, which can be access on the following link:
    https://www.youtube.com/watch?v=2ZxWFqYNySU
    Enjoy!

  12. Sir mera MBA Ist year hai plz exam se related ek video English and Hindi dono me jisme pura marketing material present ho Thanks sir

  13. Thank you so much sir…sir mai m. Com second year me hu… Sir ap marketing management subject se related topics plz upload kijiye..

  14. good motivation..
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    If you need a Notes & Project related to MBA, M.com ,Economic of any subject like

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  16. Superb sir i don't know what is marketing but now i was learn a little bit of your wonderful words for definition of marketing superb sir thankq 😊

  17. Dear respected sir .. It's really useful for me .. i am master 1st semester student of Nepal .. please i need marketing all of contain's lesson if necessary pay also

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