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Media and Communications

What is Google AdWords? A Short & Simple Introduction! #ASKyH episode 4

What is Google AdWords? A Short & Simple Introduction! #ASKyH episode 4


Hello ladies and gentlemen, and welcome to #ASKyH. My name’s Itay and on this episode, we’ll be answering the day-old
question – “What is Google AdWords?” Google AdWords is one of the largest digital
marketing platforms in the world. It helps millions of businesses, of all shapes
and sizes, to successfully advertise their services in multiple ways such as advertising
by keywords on the Google Search Network, showing ads and videos on specific websites,
or even advertising videos on YouTube, and that’s only scratching the surface of all
the different ways you can get your company’s name out there. Millions of people all over the world search
for many things on Google daily. Using Google AdWords, you can see the search
volume for specific terms that can be related to your business, and then make sure to be
found whenever someone is looking for those terms. Let’s say for example that you are an online
e-commerce site that sells flowers and does deliveries. When someone searches for “roses delivery”,
you have the option to display a specific ad for that specific query, and to send the
user to the specific landing page in your site that sells roses. Pretty cool, right? But it doesn’t stop there! Let’s say there’s a successful YouTube
channel whose main topic is flowers. It might be a clever idea to advertise your business
using videos ads, that will appear before that channel’s videos. Third example can be showing your ads and
videos on multiple sites that provide information about flowers. All of these examples are part of the tools
provided by Google AdWords to help you grow your business. Google AdWords doesn’t just allow you to
promote videos or websites. They’ve been expanding into the world of
mobile apps. But that’s for another episode. That’s all the time we got for today. Please feel free to leave your questions in
the comments below and we’ll hit them up next time. Or check out our blog posts in the link below. Once again, I’m Itay and we’ll see you next time on #ASKyH!

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