It’s like taking oil and turning it into
gasoline. You have to refine it. So it’s not just about having the data, it’s what
y do with it, how you apply it. That’s gonna lead to success. And in our experience with
behavioral targeting, we’ll have one campaign that will do amazing and another that fails.
Why? Well, how do we use that data? What do we do with it, how do we enrich it, and how
do we apply it. Those are the keys. So it’s not just knowing that somebody’s a travel
enthusiast, it’s how do you then apply that to the environment and find them when the