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Media and Communications

What are key trends publishers are seeing in online advertising and what are implications?

What are key trends publishers are seeing in online advertising and what are implications?


The data and how you target, targeting, are
really kind of the two big things coming at publishers at rapid speed. We have recently
engaged in a data partnership ourselves, so that we can benefit financially from a data
partnership and not just through third parties. We are also looking at, again, other options
and adding other networks in order to improve monetization. So we’ve done a very good
job of optimizing our ad networks and we’re looking to add more so that we can continue
that process to truly see how much revenue we can drive through that channel.

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