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What are Google Shopping Ads? – Introduction to Google Shopping with emarketing

What are Google Shopping Ads? – Introduction to Google Shopping with emarketing


Hi and welcome to this episode of emarketing
basics. Today we are going to cover just one question:
what is Google Shopping? You’ve probably already seen Google Shopping
while you were searching for something on the internet. Under the Google search bar, you’ll often
see a line of products and you can also click the shopping icon to see even more and also
add filters like size and color. Google Ads are great for ecommerce not only
because your audience has a high intent to buy, but it’s also a huge audience. There’s a lot of us searching for things on
Google. Additionally, there’s some great analytics
and competitor data that you get when you advertise with Google. Google Ads aren’t just shown on Google Search. They’re also on the Google partner’s like
YouTube and Gmail and even in the Google display network that can be shown pretty much anywhere
on the web. Unfortunately, you can’t sell everything on
Google Shopping. Some unsupported items include cars, anything
financial, gift cards, and even anything that’s billed on a recurring basis. The cost of this platform is competitive. Though the cost per click or cost per engagement
is relatively low, you have such a big audience with such a big high intent to buy, that you’re
definitely going to see some competition there. We still give this platform a 5 out of 5 for
ecommerce. It’s really a must for any ecommerce shop
that is looking to find a high audience at a relatively low price. Google Shopping Ads are great for ecommerce
because the audience has a high intent to buy, meaning that they’re already searching
for the product, you’re just recommending yours. Additionally, there’s a huge audience. Lots of us are searching for things on Google. With emarketing, you can see your competitor
data, not only who your competitors are, but what they’re selling and at what price and
even their cost per click. Additionally, you can create smart campaigns
for Google Ads that run in the background at a fixed budget. These campaigns are super easy to manage,
there’s no confusing filters and it’s made just for ecommerce merchants. So, that’s it! Don’t forget to check out Google Shopping
and emarketing for all of your ecommerce advertising needs. Click to subscribe.

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