Welcome to the Vortex Marketing Minute.
Hi, this is Tessa Merkel, digital marketer at Vortex Business Solutions. We’re a
full-service web design, SEO, and digital marketing firm. In today’s Marketing
Minute, I’m going to discuss how you can use Google Adwords with Google Analytics.
Google allows users to link the two accounts. AdWords is Google’s advertising tool that allows users to bid on keywords in order to appear higher in
search results. Tying these two platforms together makes for efficient reporting
and more insightful data. Once linked, a new section within acquisition reports
will be enabled, that shows expanded data behind all of your AdWords campaigns. You can also create a custom multi-channel funnel report that will outline the
channel path including the number of conversions and dollar value of
conversions from your paid search Ad words campaigns. Tune in next time when we’ll be discussing SEO and Google Analytics. This is Tessa Merkel for the
Vortex Marketing Minute.