– Do you want to disappear into the abyss of the Facebook world, I don’t think so. – Do you want to cut through the noise and get people’s attention, then make sure to use
these three key elements in your Facebook ads. Look. What image or video thumbnail, is gonna stop people mid-scroll. – What ways can you stand
out from everyone else who is doing the same thing. – High contrast images, high saturation, patent interrupts, maybe
an upside down video. – Hook. How are you going to build a connection in a short amount of time. – Can you use stories and narrative to make a connection with
your potential customer? The hook is important to get right, as you don’t have long. – Action. This is a simple, but often missed crucial element of Facebook ads. – Where do you want people to go? What is the next step
you want them to take? Make this crystal clear. – If you incorporate these three elements you’ll be miles ahead of the many mundane Facebook ads that are currently out there. – Next time a catchy Facebook
ad stops you mid-scroll, ask yourself, what is the
look, hook, and action.