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Using the New Keyword Tool in Google AdWords – 2018 Tutorial

Using the New Keyword Tool in Google AdWords – 2018 Tutorial


Hey there! I’m Benjamin from Loves Data and in this
video I’m going to show you how to use the Keyword Planner in Google AdWords. The Keyword Planner lets you research keywords
for your AdWords campaigns, but you can also use the tool to research keywords for your
website content, blog posts and more. As we’ll see, we can enter some initial
keywords to then see a whole range of keyword suggestions. Along with suggested keywords, there are different
metrics and insights we can make us of by using the tool. For example, we can quickly see if there’s
lots of people competing for a particular keywords. In this video we’re going to cover the latest
version of the Keyword Planner – Google has recently made some changes, so we’ll
also compare the old and new versions of the tool. Let’s get started! Before you use the Keyword Planner you’ll
need to create an AdWords account. This also means you’ll need to enter billing
details for the account. So if you’re not using AdWords, but you
want to use the planner, you’ll need to make sure that any campaigns are paused inside
the account, otherwise you will be charged if your ads are displayed and clicked. The new Keyword Planner has been streamlined. Instead of being able to select targeting
refinements before we begin researching keywords, we now select them after we’ve entered our
initial keywords. Here’s a quick look at the old Keyword Planner… You can see there are options to customize
the targeting options and options for filtering the keyword suggestions that are provided
in the tool. The old version also provided slightly different
details for the suggested keywords… Here we can see an example of the results
we might see in the Keyword Planner. The little icon to the right of each keyword
allowed you to see trends for each individual keyword and also access Google trend data. This option isn’t available in the new version. We can also see a ‘Suggested Bid’ amount
in the old version. This is replaced by a low and high range estimate
to be at the top of the paid results. Now let’s head into Google AdWords and look
at the new Keyword Planner… You will find the Keyword Planner by clicking
the ‘Tools’ icon… At the top of the Planner you can enter up
to three initial keywords to begin your research, you can enter the URL of a page on your website
or both. Below this there is an option to enter existing
keywords that you’ve already researched to see metrics and forecasts for those keywords. We’re going to select the option to ‘find
new keywords’ and enter our initial keywords for our research. Now we can click ‘Get Started’. At the top of the Keyword Planner we can now
adjust the targeting. For example, if we want to research keywords
for a particular geographic location we can change the targeting. Moving down we can then see the overall trend
for the suggested keywords. You can change the date range for the trend
on the right. There are also options to change this from
a timeline to view a breakdown of the different devices and locations. We can then see the suggested keywords, along
with their average monthly search volume. The competition column will give you an indication
of how competitive each keywords is. The more advertisers competing for visibility,
the higher the competition. You’ll see this shown as ‘High’, ‘Medium’
or ‘Low’. Next we can see the ‘Impression Share’
column. This tells you the coverage you’re currently
achieving for any keywords are already in your account. In this example the column is blank, which
tells us we’re not currently display ads for the keywords in our account. We can then see suggested bid amounts to display
in the top positions for each keywords. We’re given two metrics for this… We have a low range and a high range estimate. This gives us an idea of the types of bids
we’d need in order for our ads to be above the organic results. And if you’ve linked Google AdWords to Google
Search Console you’ll also see metrics for any keywords where your website is shown in
the organic search results. When researching keywords, look for keywords
that are closely related to your products, services or offering. Then you’ll need to balance the potential
search volume, competition and estimated bid amounts to decide if the keywords is suitable
for your campaigns. You’ll need to spend time going through
all of the suggestions and decide if they’re appropriate or not. Once you have a list of suitable keywords
you’ll need to add them to ad groups and decide on the keyword match types you want
to use. To learn about keyword match types check out
the link to my tutorial in the description below this video. Once you’re bidding on the keywords you’ll
want to monitor their performance and make sure they’re driving the conversions and
results you’re looking for from your campaigns. So that’s how you can use the new Keyword
Planner inside Google AdWords. Once you’ve researched your keywords, along
with choosing a keyword match type, you should also ensure your ad groups are well structured. Ideally, you should aim for no more than 5
to 10 keywords in each of your ad groups. This allows you to show highly targeted ads
for those keywords as people are searching on Google. We’ve focused on using the keyword suggestions
to target keywords for your AdWords campaigns, but you can also use the tool to identify
keywords you want to use for organic optimization too. For example, you can look for keywords that
have a high number of average monthly searches and then create content targeting that keyword. Are you using the Keyword Planner? I’d love to know… tell me in the comment
below if you are and if you have any extra tips you’d like to share. Take a moment to subscribe to my channel to
receive the latest tips and tutorials! And if you found this video helpful, then
please like it, so I know to make more videos like this. See you next time!

20 thoughts on “Using the New Keyword Tool in Google AdWords – 2018 Tutorial

  1. I’m so happy to see when you’ve got a new video! You always make everything so clear and to the point, so thank you 😊 I’ve got a quick question, when you’re going through the keywords, is there some way to ‘save’ the keywords that might be relevant or do you just have to write them down somewhere and manually come back to them every time?

  2. Hello, I just wanted to say that your video is well put together, and wanted to congratulate you, you are a hidden gem 🙂

  3. Hey Benjamin, I just started watching your videos. They are really well made and informative. Liked and subscribed and looking forward to more great videos.

  4. This was helpful for sure. But more than that, I love your voice! I am going to drink up all your videos lol !

  5. I have just started using Google keyword Planner but I realized mine shows a range of monthly searches eg 1k-10k for the Ave monthly searches. But your shows specific number of searches. Am I doing it correctly?

  6. Hi, I’m bidding on phrase match keywords, but I can’t see what the actual search terms are for the keywords. How do I find the search terms? There used to be a button to easily see but after they changed the look a lot of stuff has either moved or disappeared.

    Can you help?

  7. Excellent vid! when i click on "tools" i can't find the keword planner option? any suggestions why this is happening? I was used to the very, very old backend probbaly back to 2004, then stopped using now getting back

  8. I am wondering if I am blind, but isn't there a way to use Keyword Planner to add keywords to existing campaigns? I am only finding the option to add keywords to "keyword planner adgroups" but not adgroups that are already up and running in an acocunt. Am I missing something?

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