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Using negative keywords in AdWords

Using negative keywords in AdWords


[MUSIC PLAYING] SPEAKER: A negative keyword
is a type of keyword that can prevent your ad from
showing for a specific search term. Negative keywords
can help your ads reach the most interested
customers, which can lead to a reduced
cost and an increased return on investments. When choosing negative
keywords, pick words that are similar
to your keywords, but unrelated to your
products or services. Here’s an example. Let’s say you have
a pet supply store, but you don’t offer
pet grooming services. By adding the word “grooming”
as a negative keyword, you’ll prevent your
ad showing to people who are searching for
pet grooming services. Ready to add negative
keywords to your account? Click the Try Now
button to follow along. First, sign into your
AdWords account and go to the Campaigns tab. Then click on the Keywords tab. Below Keywords, click on the
Negative Keywords subtab. Now you’ll see that
there are two options to add negative keywords,
“Ad group level” and “Campaign level.” If you want to add negative
keywords for a particular ad group, click +Keywords
under “Ad group level.” If you want your negative
keywords to prevent your ad from showing on a relevant
searches for an entire campaign, click +Keywords
under “Campaign level.” Going back to our
pet store example, since the store doesn’t
offer any grooming services, let’s add a negative keyword
at the campaign level. Click Choose to
select a campaign. Now enter one negative
keyword per line. To add more, hit Enter
and move to the next line. Let’s add the negative
keyword “games” because “pet games” is also
a popular search term that I don’t want my ad to show for. And it’s a good idea to add
both the singular and plural forms of the word. That’s because ads can show
on searches and pages that contain variations of
your negative keyword. And when you’re
ready, click Save. And that’s it. Ready to add negative
keywords to your account? Click the Try It Now
button to get started. Make sure to subscribe
to our YouTube channel, where you’ll get all the
latest AdWords tips videos. And if you have
any questions, you can post them in
the comment section. Thanks so much for watching. [MUSIC PLAYING]

15 thoughts on “Using negative keywords in AdWords

  1. I don't quite get it can someone help: So what if your ad shows in an irrelevant search? if you're paying per click rather than than impressions then it is no loss if your ad gets shown under an irrelevant search.

  2. Hi there,

    Just wanted to know if I add a negative keywords in a singular form, will it block the Plural version of the same word. Ex- If I put Job is a negative keyword will it also prevent my ads to be shown when people search with the word Jobs?

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