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Media and Communications

UNM students create ad campaign to promote oil and gas industry jobs

UNM students create ad campaign to promote oil and gas industry jobs


IT’S NO SECRET THAT NEW MEXICO IS BATTLING A SEVERE BUDGET SHORTFALL. LAWMAKERS SAY THE DOWNTURN IN THE OIL AND GAS INDUSTRY IS A HUGE CONTRIBUTOR. BUT A GROUP OF U-N-M STUDENTS IS HOPING TO BRING AWARENESS TO AN INDUSTRY — THAT SOME MIGHT NOT CONSIDER AS A FIRST OPTION FOR A CAREER. NEWS 13S SARA YINGLING SPOKE TO THE STUDENTS BEHIND THE OUTREACH PROGRAM AND JOINS US NOW. CRYSTAL– THESE UNDERGRADUATE MARKETING STUDENTS HAVE CREATED VIDEOS–MEMES– GIFS– THAT THEY’RE SPREADING ON SOCIAL MEDIA– TO GRAB THE ATTENTION OF SOPHOMORES IN HIGH SCHOOL TO SENIORS IN COLLEGE—TO GET THEM INTERESTED IN THE OIL AND GAS INDUSTRY. sound from ad campaign video IT’S PART OF THE “FUEL YOUR CAREER” NATIONAL RECRUITMENT CHALLENGE SPONSORED BY AMERICAN FUEL AND PETROCHEMICAL MANUFACTURERS. THROUGHOUT THE COURSE OF THE SEMESTER– NEARLY 60 STUDENTS LEARNED HOW TO USE VIDEO EDITING SOFTWARE AS WELL AS THEN THE INS AND OUTS OF SOCIAL MEDIA TO GET THE VIDEO OUT TO THE MASSES. ALONG WITH 13 OTHER SCHOOLS ACROSS THE COUNTRY–THESE UNM STUDENTS SAY THEYRE HOPING TO SPREAD AWARENESS THAT NOT EVERY CAREER IN THIS FIELD REQUIRES A BACHELORS DEGREE– AND EACH ONE CAN MAKE A DIFFERENCE. 9:02 i believe just gaining more employment and having more people involved within this industry, i believe can help the state of new mexico without even realizing it. 9:14 WHILE THEIR AD ISN’T A DIRECT RESPONSE TO THE STATE’S BUDGET CRISIS– STUDENTS ARE HOPING THAT THIS CAN IN SOME WAY HELP BOOST THE STATE’S ECONOMY BY CREATING MORE JOBS TO SUPPORT THE OIL AND GAS INDUSTRY. CRYSTAL? THANKS SARA. TODAY IS THE DEADLINE FOR STUDENTS TO SUBMIT THEIR AD. THE TOP THREE SCHOOLS WILL BE PICKED TO PRESENT THEIR CAMPAIGN TO A- F-P-M IN HOUSTON. AND THE TOP TEAM WILL BE AWARDED 5000 DOLLARS. THIS STORY IS STARTING

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