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[TUTORIAL] Which Facebook Campaign Objective Should You Choose For Your Ads? ๐Ÿค”๐Ÿ’ก๐Ÿคฉโœ…๐Ÿ‘Œ๐Ÿ’Ž๐Ÿ’ฐ

[TUTORIAL] Which Facebook Campaign Objective Should You Choose For Your Ads? ๐Ÿค”๐Ÿ’ก๐Ÿคฉโœ…๐Ÿ‘Œ๐Ÿ’Ž๐Ÿ’ฐ


hey everybody what’s up on this video
let’s find out which Facebook campaign objective should you choose for your Facebook ads hey guys what’s up Hernan Vazquez here and
welcome to another video and the reality is that after the intro I don’t know
what to say I do not know what to say should I do this should I do this you
know whatever like it’s like I honestly do not know what to say
so I apologize for that and welcome to another video and I wanted to thank you
guys once again for the support the comments the likes that you have been
giving me over the past couple of weeks it’s been amazing so thank you guys for
that now this is a question that I get a lot okay I’m constantly probing I know
that doesn’t sound too good but I’m constantly probing you guys and and
trying to figure out what you guys want and what you’re struggling with when it
comes to growing your business online and one of the questions that comes and
comes and comes again is which campaign objective should I choose for my
Facebook ads which is completely normal you know when you’re starting with your
Facebook ads campaign there are a million and one a campaign objectives
objectives that you can actually go ahead and choose and Facebook they are
not into lowering the amount of competitor objectives that you can
choose in fact they’re adding more and more and more as we move forward which I
think this is a pretty cool thing right because it allow us to have more options
when it comes to advertise and whatnot but the reality is that when it comes to
your marketing pretty much everything in your life and in your business I always
use the 80/20 rule that means that 20% of the the your efforts will bring 80%
of the results but also 20% of the Facebook campaign objectives will bring
you 80% of the results now why is this so important well the reality is that if
you pick a campaign objective that’s wrong or it’s not aligned to the goals
and to the objectives of that campaign you can waste a lot of money and I seen
people saying hey I’m driving a lot of clicks
but I have zero conversions or I get a lot of likes but I don’t have any clicks
so depending on on your campaign objective you really want to have this
in mind and you really want to experiment a little bit alright so first
of that step number one okay step number one is what’s the goal of your campaign
is it to drive traffic is it to get conversions is it to get video views you
know the reality is that your goal your number one goal no matter what you do on
facebook ads and any kind of paid advertising platform for that matter
should be to make money okay to get to put one dollar in and to take one dollar
out or better that should be your main goal so if you’re advertising on
Facebook just for the fact that you need likes I would advise you stop doing that
right now because you’re burning money okay so
your goal no matter what it is should be to make money that’s like an overarching
goal but probably on your sales funnels you have little goals like you have
intermediate goals that you want to achieve those as well right so most
often like nine times out of ten nine times literally nine times out of 10 I
will pick the conversions goal okay no matter what I do I would almost only
pick the conversions conversions goal okay now why am I so adamant about
picking the conversion goals because the reality is that Facebook nowadays the
Facebook advertising platform is one of the most advanced hey eyes in the
history of the world pretty much okay so it has you know Facebook is a data
company so Facebook works with a lot of data every day and we’re pretty much
given a lot of data into Facebook every day now not only within Facebook now
that Facebook owns Instagram whatsapp and a bunch of other companies and with
with the installation of the Facebook pixel they can track you pretty much
everything okay so I trust that Facebook will have much more data that I could
possibly ever have and the reality is that the conversions goal is one of the
few roles within the play and the Facebook
advertising campaign that would actually trigger the Facebook algorithm let me
say that again if you’re going for clicks if you’re going for a no video
views it will not trigger the Facebook algorithm all right this is super
important because the Facebook algorithm starts working when you’re asking it to
do the heavy lifting for you so basically on the conversions go you’re
asking Facebook to go out and bring people that would convert so that that’s
where the Facebook platform shines so that’s why I almost 9 99 percent of the
time I would use the conversions campaign even when a campaign or a pixel
whatever it’s completely 100 percent new you know there’s a lot of gurus out
there and markers that will tell you well you need to H your pixel and
whatnot and I you know probably said that I don’t know one year back but now
right now the way it is right now you don’t need to ace your pixel you don’t
need to ace your pixel whatsoever you should fake conversions you should tell
them what kind of conversions you want and you go of course the more data you
feed into the pixel the better will it will perform right but nonetheless you
want to start with conversions of the bat because you want to trigger the
algorithm right of the bat okay so conversions is like my go to my go to
goal when it comes to campaigns now the other goal that I use and this is mostly
when it comes to strategy of your funnel is the video views okay
now you will be saying hey dude wait you said like 15 seconds ago that M you
shouldn’t be aiming for video views because video views don’t bring them all
right don’t bring money and you will be right but here’s the thing when I’m
trying to build Facebook it’s still one of the best platforms out there that I
know of to build an audience and one of the best and fastest ways to build an
audience is by doing video views I talked about this in a past life stream
alright so video views
it’s like my second weapon of choice why because let’s draw a really simple
funnel right here let’s say that I have a video on Facebook that I recorded
right I have a livestream on Facebook that I record it and from these
livestream I’m sending people it into an opt-in okay so that they can download
some free stuff this is completely fine now the reality
is that you can then we target people that watch your video on Facebook what
that means is that the more video views you have with the correct targeting you
can actually go ahead and build a retargeting audience so when I’m when
I’m working on building an audience the number one goal is to build video views
so that I can then re target these people so this is like a two step
approach on this conversion approach I’m usually going out call saying hey John
my webinar download this get get that whatever that is right or book a
consultation whatever that is so I’m going out call saying hey and trying to
get call audiences to come to me now on the video views campaigns what I’m doing
is a two-step approach I’m presenting them with a really cool and really
valuable piece of content number one which is generally a video now and then
usually there are live videos that’s why you see me streaming a lot lately so I
presenting them with a condom with a piece of content that’s live so I go
ahead and boost this so that then I then create a retargeting audience based on
the video views okay so this is the only case where I use video views I don’t use
video we used to inflate the view count I don’t give two shits about the view
count if I have like 1 million views I don’t give it them I only give a damn if
I can create a big enough audience that I can then market my products to alright
so you need to have that in mind and then the third conversion that and the
third objective rather that I use a lot comes hand in hand with the video views
which is the engagement okay the engagement objective now the same
happens with video views engagement don’t you cannot cash in on likes it
doesn’t matter if you have like one or two million likes on your Facebook page
you cannot you cannot go and buy milk and say
Hey milk lady can I give you some lights you can give me something no it doesn’t
work like that right you need money and likes do not usually equal money and
that’s from the Facebook reps themselves I’m not saying that Facebook is saying
that when you have a conversation with your rep ask him if the likes will equal
buyers and he will tell you no all right so you need to have that in mind so you
cannot cash in on engagement you cannot cash in on likes but here’s the thing
these two objectives go hand in hand because I can then have like a really
valuable blog posts or long-form copy on Facebook I can push engagement through
that and then guess what I can also make an audience based on engagement as well
as I can make an audience vase of views I can also make an audience vase of
engagement so again what I’m doing is to bring a lot of people to to my orbit if
you were to my funnel I show them a valuable piece of content and then I can
retarget them with a book where you know would by book offer or with a webinar
whatever I’m trying to do okay so these three right here let me change the color
real quick so these three objectives right here is the one is the objectives
that I use 99.9 percent of the time these objectives right here are the ones
that I use 99.9% of the time being conversions being 90 percent of the time
and then the rest is video views and engagement I’m also testing a little bit
with messenger ads I’m also testing a little bit with brand awareness because
again you want to go ahead and have some testing but I do not waste any time
whatsoever at this point in time on these funnels that I’m working with for
me and for my clients on driving clicks because if that’s what you’re asking
Facebook to bring you clicks that’s all you’re gonna get clicks you’re gonna
give a lot of people trying to you know visit your page but that’s it and if you
want really really cheap clicks you need your target South America you need to
target like really you know third world countries and you will get like one
cents per click but you don’t want that right you want people that’s targeted
that’s really wanting to you know purchase your
products and buy your stuff right so that’s what you want to do so conversions
number one then video views and engagement on a lesser level that’s why
I put them on a lesser font okay on a lesser level so that you know you can
build an audience within Facebook and then you can retarget them into some
other thing all right so have this in mind when you’re asking yourself which
kind of objectives you should be choosing I would say 95% of the time you
would need to go with conversions okay and if you’re having some issues when it
comes to conversions I recorded I think it was last week I recorded a really
cool video that will show you how to increase your conversions which is
pretty cool alright guys so thank you once again for watching this video if
you have any questions whatsoever you can drop them here or you can come and
join the free Facebook group which is 100% free and you know I’m pretty active
over there and if you have any questions I’m happy to help you guys out so thank
you once again for watching and I’ll see you guys on the next video bye-bye

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