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[TUTORIAL] How to Use the New Facebook Pixel To Do Retargeting Ads Campaigns?

[TUTORIAL] How to Use the New Facebook Pixel To Do Retargeting Ads Campaigns?

hey everybody what’s up our Hernan Vazquez here on this video I’m going to show you how to use the new Facebook pixel to
create custom audiences and how to target them via retargeting so it’s
that’s something that you want to do stay with me because I’m going to show
you how let’s do this hey guys what’s up or my mask is here welcome to another
video this is a question that has been posted on the real internet marketing
group the group that I kind of managed I wouldn’t say I own because Facebook
counts owns it you know and I hopefully won’t get charged like a lower fee or
something like that but anyways that’s the group I manage and you’re welcome to
join I’m going to leave a link over here so that you can join that Facebook group
and you can drop questions I usually drop I try to drop a ton of value over
there and it’s completely free and it will thrill that you join because
there’s a bunch of other entrepreneurs asking questions fighting each other
throwing food etc it’s a ton of fun now the truth is that I got a question the
other day was you know Facebook has changed the pixel a couple of months ago
you would have different pixels for different audiences
alright so let’s say that you have three websites you will have one pixel per
website and then you can do some retargeting campaigns to those websites
or to those audiences based on the pixel now Facebook change the mechanics now
it’s one pixel for all of your ads account now the question would be how do
you divide the difference audiences if you’re using the same pixel or the same
ads account for many websites or on the same website you have different
processes like you have free subscribers you have you know people that actually
reach the end of your shopping cart meaning a sale you know people that
actually download this PDF and not this one how do you divide those and how do
you make tailored campaigns for each of those with one pixel and that’s the
beauty of Facebook and that’s exactly what I want to show you guys how to set
up the Facebook pixel the retargeting pixel and then
and how to use that pixel to make a ton of retargeting campaigns I think for
audiences using just one pixel so let’s hop into the computer and I’m going to
show you how to set this up and we’ll see how it goes okay guys so let’s hop
into that alright guys so welcome to one of my Facebook accounts okay so once you
have your ads account and in order to set up different audiences for the same
pixel first off you need to install the pixel in all of the pages that you want
to retarget people after okay so let’s say that you want to install the pixel
in your website so that you can later serve a retargeting campaign so what you
want to do is to go into the ads manager this of course could potentially change
when you’re watching this video but follow me here so you would go into the
ads manager and here what you want to do is to go to all tools I have it already
here because I use it a lot but here on the old tools you will go to pixels okay
so here in pixels what you want to do is to here in actions you want to view the
pixel code and here’s the pixel code that you’re going to be using as you
know already – all into all of your website now you want to install this
between the heads okay the head tags of your website if you do not if you’re not
clear about this you may want to talk to the guy that design your website or if
you’re using WordPress for example you can install a plugin that’s called
header and footers headers and footers I’m going to leave a link below it’s a
free plugin and you can install it and it will allow you to put these kind of
scripts and pixels and whatnot on the head of your website so let’s copy this
for a second so we’re going to copy this I’m going to paste it okay so we have
here’s the pixel that we’re going to be using now you want to install these on
all of your pages of your website so again you want to copy this on the head
of your entire website so once you’re done with that
and let’s say that you have installed these pixel on many websites okay
because again this is one ads account and again this is one pixel for all of
your websites so as you can see here I have it on many web sites the same pixel
I have it on many web sites have it on a blog I have it on a bus kiss comm I have
it on a couple of web sites of myself okay so as you can see Facebook is
automatically determining where the traffic is coming from so if I wanted to
create a custom audience for this blog I would do it if I wanted to create a
custom audience for this blog I can do it and also this okay so once you
install these pixel on different web sites and you live it like a couple of
days okay because the pixel needs to be activated then you come here two pixels
and you will see if you go to the domain columns you will see what are the
domains are actually triggering the pixel so once you have this you can
create an audience based on these URLs so for example let’s say that I want to
target people at visitor numbers case com so what I would do is to use website
traffic anyone who visit your website and then
what I want to do is to use or not Vasquez com so what this is going to do
is to create a custom audience that you know anyone that visit my websites
doesn’t matter which kind of which part of the website
I just want to retarget them all so then I would use this audience and put
visitors to an R on Vasquez com all right so this way what you’re doing is
to tell Facebook that you want to target only the people that triggered the pixel
from these domain and nothing else all right so then you will create the
audience and then you can use these audience on your ads so that makes sure
you’re making sure that you’re using or your retargeting brother
you’re serving those ads to the people that visit these blog I could do it
conversely I could do it with any of these URLs right here now we can go even
deeper than that let’s say that you have a shopping cart in your website and oh
and and then you know the last page of the shopping cart when they actually
purchase is let’s say that it’s a numbers case outcome for slash thank you
so what I want to do is to potentially serve ads to people that have purchased
before okay so how do you do that well basically instead of using anyone who
visits your website you would do people who visit specific pages okay so people
who visit specific pages here I will do with URL contains and here I will put
something like around Vasquez com4 slash thank you okay this would be this here
this would be the Thank You page for a purchase so instead of visitors they
will this will be purchasers okay purchasers on on on Vasquez calm and you
can create this audience and you can serve ads to this audience now if you
want to go even deeper what you can do is to go with people visiting specific
web pages but not others this is useful when you have for example a lead magnet
and then you have an offer so but you want to serve ads to people that
download it your lead magnet but didn’t visit the Thank You page that means that
people you know they are interested in your stuff but they haven’t purchased so
URL contains remember skis.com four slash download for example and
exclude people who visit any web page that means the following rules that
means when an Vasquez com for slash thank you okay so the download
for slash download would be the actual download page for my lead magnet and the
think II would be the actual you know thank you when they purchase so then I
could put something like free downloads on around Vasquez comma and and and as
you can see these are all being fired from the same pixel okay so you have all
of these options and then you have custom combinations like you know
conditions if you want to go really really ninja like if you want to create
like a retargeting a retargeting path etc you can go for example four devices
you know depending on where they are they are where they are visiting like
Android phone desktop iPhone you want to go for URLs for example people that
visit one URL and not the others let’s say that here I have some recipes so I
would be you know better officer serving these people recipes PDFs for example
okay and then salad so I would send people
you know a salad PDF or something like that okay now the other the other thing
that you could do is to create conversions and this is like a really
advanced thing so what you want to do is Facebook will give you a ton of
different conversions okay so track conversions with standard events so as
you can see these are the events name so view content when somebody sees you know
sees a product page or a landing page or an article so this is gonna be a view
content then Add to Cart you know when somebody adds to cart and then you show
him the the cart initiate checkout you know these are all little steps that you
can use on your pics and I’m gonna show you how to edit your pixel purchase you
know it’s somebody purchases at the end of the at the end of them
the shopping cart okay you can do purchase you can do lead for example I
would add these lead on the after they have download for example right after
they have register or complete registration for example so as you can
see on the pixel here I have this right here okay which is FB cue track page
view so this is going to track a page view so these I will put it this code I
will put it on all of the pages of my website however I could also track leads
so let’s say that I want to use this pixel code and all I need to do here is
to change this so instead of fbq you know track page for you I would add FB
cue track lead so I’m going to paste it like that and this code I will use it on
the conversion page for lead okay when somebody you know when somebody
downloads lead magnet now another is let’s say that I want to add another
pixel just how many that purchase so here I would use purchase and here which
is cool I could add values to and they will show these values will show on your
ads manager so here let’s say that the purchase the value is 97 currency USD of
course so every time this pixel is initiated or fired this is going to
count as a purchase and these purchases are actually showing on your Facebook
ads so if your tracking conversions on your Facebook ad it will tell you the
ROI this is kind of a more advanced feature
sometimes all you need to set this up is to actually set up the URLs and this
pretty much it but if you want to go really ninja and you want to go really
deep you can use the custom the custom conversions okay you can also create
your own conversions like track custom conversions like
if we you know if people URL contains I don’t know for / thank you this will
count as a purchase but this is kind of the more advanced set of things alright
guys so here this is how you track your different domains your different pages
your different steps in your shopping cart in your sales funnel with the same
pixel as you can see I only made a couple of changes to the pixel or even
you can create an audience based on what people visits alright guys so hopefully
this is helpful if you have any questions whatsoever drop them on the
comment I will be more than happy to answer them and share with and share
this with somebody that needs to see it ok click on the subscribe button if you
love it and I’ll see you guys in the check out www.perpetualprofits.net next video

60 thoughts on “[TUTORIAL] How to Use the New Facebook Pixel To Do Retargeting Ads Campaigns?

  1. buen video amigo,sabes si es posible hacer campañas de facebook pero para que me llamen? si entran a mi sitio web y que le den click desde el celular a mi telefono

  2. love the video hernan! i have a cleaning company that is in its Genesis. What recommendations if any can you offer? gracias!!

  3. Thanks for info, facebook is always changing I have a question about the "Purchase Pixel" the amount of purchases vary on my store. Do I have to do a pixel for each amount or leave the value at 0.00 USD? or do I have to insert a dollar range? if so how would that look in code example fbq('track', 'Purchase', {value: '0.00-1000', currency:'USD'});

  4. Also what do you know about the new Business Manager, how would that benefit and how in the heck do you set it up. I heard this was more useful and beneficial than ads manager now…

  5. Thanks for your response, im looking for good detailed training on this. If you know of any point me in right direction. Im visual, did not find what i needed through facebook or maybe i just didnt understand it…. lol

  6. Thanks a ton for this video. God bless brother.

    This pixels will work only for the traffic coming from the facebook or this will work for a traffic coming from any traffic source?

    Thanks again.

  7. Is there a need for more than one pixel in your website now? If so, how do I determine where to put it? Like what page they visited, what action they took, etc.

  8. Hi Hernan Vazquez, Thank you so much, this is very cool !!
    My question is how I can retarget someone bought a product from my affiliate link? what I mean is the sales page is not my, so I can't retarget him or there is another way to do it ??

  9. the how to part actually starts at 2:20 in case anyone would like to save two minute and twenty seconds of their life they will never get back

  10. I'm trying to set this up for a client and I am set as an admin for their FB account but I'm not seeing a way to set Pixel up for them. It only shows my ad account. How do I access their ad manager to be able to start this? Any idea if its even possible?

  11. Thank you for the Tutorial. I am wondering why when I view my FB Pixel it says I have had a 2,500 count in the past 7 days, but when I create a custom audience from it for the past 90 days I am only seeing an audience of 1,400. Where is the disconnect? Also do you know what the minimum number of clicks is to create an audience that clicked on my ad?

  12. can you tell me? let say i have clicked one of the sponser ad after couple of day its coming regularly in my fb feed. its is because due to fb pixel to retarget the visitor who liked that sponser ad. kindly let me know, thanks in advance

  13. I was instructed by a consultant to use goolge tag manager and put the facebook pixcel code in google tag manager. but what i'm hearing is that I can put the pixcel code directly on my landing pages correct?

  14. Hi Hernan, just a quick question: If I want to target the specific visitors on my /thankyou page, do I have to include the Pixel Base Code into my /thankyou page as well? Thanks!

  15. In order for the Pixel to work do you need to have advertised previously? Or does the Pixel automatically track all traffic and match it with Facebook users?

  16. Hey Herman, Great video. Do you know if its possible to insert the pixel into an amazon listing page? I know Amazon protects their listings pretty heavily, but figured it was worth an ask. Thanks!

  17. around 45 seconds you point to the upper left hand corner and say click here to join the facebook group.. that doesn't work. Just a quick FYI brother. Thanks for making the video.

  18. Great Video Hernan. Again, the timing of this is perfect. Just about to start my first ad campaign. See you on the Facebook page.

  19. Hi,
    If i visit a website searching T shirts, after a while which ever wesites i open the ads will popup about the Tshit which was relevant to my search… Is this the same method…

  20. Can you create an audience based around the custom conversions like the purchase and complete registrations

  21. Thankyou man been doing a course which doesn't really show you how to actually do it just go's through how to do it so this has made it show much more clearer

  22. Hi Hernan, I am new in facebook marketing. Your video gave me pictures on how we use facebook for marketing. I follow your video step by step through my fb account but I dont find the menu to see "view pixel code". Is it because my facebook app is old one or there is something else. Thx 🙂

  23. does anyone know how to integrate your pixel into a replicated MLM sight??? ….. I'm a distributor and the company gives you a ready made Web page wich is really nice but since I don't really have designing abilities I don't know how to integrate the pixel.

  24. I love this video, its now Oct 2017, can I still add the same pixel to a second website, we only have two we use.

  25. what would your ideal retargeting audience be? how much money would you need to spend on ads to start building this audience

  26. Hey guys! Welcome to another video and THANK YOU 🙏 for watching this! I'd like to personally invite you to my free Facebook community where we can talk about sales funnels, marketing, Facebook ads a lot more 👌! Click here to join 💎 Digital Marketing Strategies for Entrepreneurs 👉 http://hernanvazquez.com/facebook 👈

  27. Hello,

    Thanks for the helpful, informative video.

    I have a query on pixel. The context is given below.

    I ran an FB PPE campaign with 5 adsets for various age groups, genders, interests etc. But the campaign got accidentally deleted. I won’t be able to recover it, as per FB team. So I created another FB PPE campaign and planning to run with a different adset[with whatever information I could remember from the deleted campaign].

    I am using the same pixel in both the cases. So will the pixel still be having information from the 1st campaign? If so, how to extract/utilize it?

    Please let me know.


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