Hello and welcome to Digital Minute. This week, we’re taking a look at YouTube’s new ‘shopportunity’ for brands. Google’s TrueView ads has suddenly got a lot more interesting, with video ads soon to include links direct to the featured products. Google is integrating its Product Listing Ads into TrueView ads, allowing brands to showcase product information and links in a YouTube advert. So when you’re watching a YouTube ad, you may soon start seeing cards that look like this, which will link directly to information about product in question. Brands can choose their own call to action, and remarket to users if necessary. The early results are looking promising, with brands such as Mayfair and Sephora driving an 80% increase in consideration, not to mention an average viewing time of nearly two minutes. And with half of YouTube usage coming from mobile, you’ll be pleased to know that its got ‘seamless’ functionality across all devices. We’ve discussed more about the pros and cons on our blog. Thanks for watching. I’m Sophie Hazan, and that was your Digital Minute.