Yuma 4×4

Media and Communications

Tracey Follows | Create The Future 1 of 4

Tracey Follows | Create The Future 1 of 4


The future could be 10 years, 100 years,
it’s not a specific definitive time horizon. For us the future is plural not
singular. As foresight experts we’re looking at several possible alternative
futures. More people are treating strategic foresight more seriously, so I
can imagine a future in which, as well as history being on the curriculum,
future studies sits alongside it. What I want to see is the industry treat
everything as one holistic system. Take AI for example, we can’t just think in
terms of cognition, it’s the mental and the physical, the planet and the profit,
the humanity and technology, it’s all part of the same system

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