Hello Digital Glue(rs)! Welcome to another episode of Top Tips with
Tony. This week we are going to talk about Facebook
advertising, downright. Now, Facebook is the biggest advertising network
after Google Ads. So, it is big and also it is cheap. We are going to talk about Facebook
Ads and especially the option about conversions, which is my favourite one. We are going to start with tip number one,
which is always use a Facebook Pixel. Facebook has this amazing tool called the Pixel, you
can install it in every website and track valuable actions that the user takes on different
websites and also learn about their interests, their age groups and different demographics. Tip number two, segment your audience. Always
know your customer. That means, you can take information about your customer ages, your
customer geographical locations, your customer interests. This can be obtained via Google
Analytics and also through the Facebook Pixel. So tip number two is always know your customer
and who you market to. Tip number three, use re-marketing. Re-marketing has always a highest chance of conversion, so you can create a re-marketing list and also lookalike audiences through the Facebook Pixel and market on those people and actually get a higher conversion rate. These were my top tips about Facebook advertising.
Thank you very much for watching and tune in for our next video.