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This is My YouTube: Brandon Pierce, Group Creative Director at Droga5 | YouTube Advertisers

This is My YouTube: Brandon Pierce, Group Creative Director at Droga5 | YouTube Advertisers


[MUSIC PLAYING] BRANDON PIERCE: I’m Brandon
Pierce, Group Creative Director at Droga5. There used to be
prime time when there was a premiere of
something new or this or that, where I
think now it’s sort of like an always-on mentality. Like to me, prime
time is actually 24/7. I think a lot of brands
intentionally are just loud and boisterous. For whatever reason,
they think that’s going to get people to pay attention. But I think honestly, if
you’re doing something either beautifully or if you’re using
a filmic technique that’s interesting or you’re
saying something that hasn’t been said
before, if it’s something new or it’s making me really
think or ponder, that’s what’s going to make me stick around. I think there’s been a increase
in the quality of content on YouTube in a few ways. I think just from
a technical aspect, I think there’s obviously
more HD content on there than ever before. I think also,
people are starting to understand what it means
to tell a story in a good way and in an engaging way. I think people are making
more of an effort now knowing that, obviously,
every day there’s more and more videos
being uploaded. You need to create stuff
that people, A, want to look at just good ’cause
it’s visually beautiful and visually
stimulating, but also I think just intellectually
stimulating where you’re learning
something or you’re laughing or you’re being enlightened. To just be able to say
just go to this link and watch this content at your
earliest convenience I think kind of takes the
pressure off and makes it feel less like we’re selling
something to you and making it, like, saying we’re
here for you as opposed to saying you’re here for us.

6 thoughts on “This is My YouTube: Brandon Pierce, Group Creative Director at Droga5 | YouTube Advertisers

  1. Good
    ๐Ÿ‘Œ๐Ÿ‘๐Ÿ‘Œ๐Ÿ‘๐Ÿ‘Œ๐Ÿ‘๐Ÿ‘Œ๐Ÿ‘๐Ÿ‘Œ๐Ÿ‘๐Ÿ‘Œ๐Ÿ‘๐Ÿ‘Œ๐Ÿ‘๐Ÿ‘Œ๐Ÿ‘๐Ÿ‘Œ๐Ÿ‘๐Ÿ‘Œ๐Ÿ‘๐Ÿ‘Œ๐Ÿ‘๐Ÿ‘Œ๐Ÿ‘๐Ÿ‘Œ๐Ÿ‘๐Ÿ‘Œ๐Ÿ‘๐Ÿ‘Œ๐Ÿ‘Œ๐Ÿ‘๐Ÿ‘Œ๐Ÿ‘๐Ÿ‘๐Ÿ‘Œ๐Ÿ‘๐Ÿ‘Œ๐Ÿ‘๐Ÿ‘Œ

  2. Oi irmรฃos a paz do senhor estou passando aqui para pedir aos irmรฃos que me deem uma forรงa la no meu canal quem poder compartilhe tambรฉm pois estou passando por algumas dificuldades finaceiras e eu estou contando com o YouTube por isso peรงo que vcs me ajudem pois quanto mais inscritos e quantos mais likes e viabilizaรงรฃo mais facilita pro YouTube monetizar meu canal quem poder me ajude aรญ por favor … Deus abenรงoe

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