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Things to Avoid when making Google Ads | Institution Marketing

Things to Avoid when making Google Ads | Institution Marketing


What do you need to avoid when creating
a Google AdWords campaign? First of these things that you need to avoid is
incorrect grammar, the main reason for this is you want to look as professional
as possible when creating these ads. After all no one’s gonna click on an ad that has
incorrect spelling everywhere. Secondly, you want to avoid exclamation points. The
reason for this is because they’ve out that you do not want to look as spammy
as possible and trying to get attention by, basically being cheesy. Thirdly
you want to avoid the full capitalization of words, this is because
the Father plan is simple it looks unprofessional plus Google will penalize
you for it as well.

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