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Media and Communications

The Three Facebook Ads Real Estate Agents Need to be Running

The Three Facebook Ads Real Estate Agents Need to be Running


Struggling to generate qualified leads
from your Facebook ads? Today we’re going to go through three
campaigns that you can start running today. One of the hardest things to do in
marketing and sales is generating qualified leads for your business. So if
you’re watching this video we’re going to be talking about Facebook ads. We
assume you already have a Facebook Business Page set up. If you don’t, go
back to a past Above the Noise video where we talked about how to set up your
Facebook Business Page. So my first tip for you is to actually encourage
referrals on your Facebook ad. Not everyone who looks at your ad is going
to be looking to buy or sell a home, but there’s a good chance that they know
somebody that is. So in the description of your ad when you’re posting your
listings make sure to encourage people to tag someone that they know that might
be looking to buy or sell. Also, make sure that you’re including a way that your
audience can subscribe to a list to see more houses like that in that price
range or in their area. So my second tip is to create a video ad that will
actually start to qualify buyer leads from seller leads. So, what you want to do
here is create two different videos. One that speaks directly to buyers. This
might be something like a top-ten checklist of things to look in a new
home look for in a new home. The second one is going to appeal to sellers. This
might be ten ways to get your home sold for more, or home improvement projects
that bring higher ROI. Then what you’re going to do, is you’re going to retarget
that audience with other ads based on what they’ve watched. So if you have your
buyer’s ad you can actually target an audience that says people that have
watched 3 seconds of the ad, 10 seconds of the ad, all the way up to 50% of the
ad viewed. Because if people are engaging with it at that level then you know that
they’re more qualified to go one way or the other. So in your buyers ad, make
sure that you’re targeting people that have watched half the video, on your
sellers ad, make sure you’re targeting people that have watched half that video,
and then design specific follow-up ads for each one of those audiences. It’s a
great way to build a larger audience for a smaller cost. For example, one of our
clients is running a video ad like this right now and they’re paying two cents
per engagement. So if you don’t have a huge list right now that you’re
marketing to this is a great way to get to a wide audience because you’ll target
your geographic area, and then split your lists up after the fact, based
on how much of the video they’ve watched. And my third tip for you guys is the
tried and true real estate lead magnet the competitive market analysis. Now it’s
getting harder and harder to generate leads from CMAs than it ever has before
because we have so much access to information. We can go on Zillow and
anyone can look up what they think their house is worth. What we’ve done with our
clients has actually created landing pages that gamifies the whole
process. We have a question on our landing page that says what do you think
your house is worth. Our visitors will plug in the information, they’ll plug in
their home value that they think it’s worth, and then we’ll spit back with
Zillow tells them. But at the end of the day, we have copy on the page that says
nobody other than your local community professional really knows what the value
of your house is. So you really want to sell your services and your ability to
be that professional, that expert, that can come in and help them sell their
house. Now the best thing about this is that you know that they’re a qualified
seller lead because they’re out there, they’re thinking about how much is my
house worth. So it’s a great opportunity to follow up with them, schedule that
listing appointment, and start generating more qualified leads for your business
today. So there you have it guys, there’s our three campaigns that you can start
running on Facebook today. If you liked what you heard, please give us a
subscribe, leave a comment in the comment section letting us know what you think,
but most importantly guys take action today.

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