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The Most Amazing Movie Advertising Tricks Ever Used By Studios!

The Most Amazing Movie Advertising Tricks Ever Used By Studios!


Marketing is one of the most important aspects
of a film. In the months leading up to its release, the
studio puts together trailers, posters, and other materials to make the project appeal
to the widest audience possible. Even when a movie is a surefire hit at the
box office, stellar advertising can be the reason it goes on to break records instead
of just posting decent figures. There’s no denying that film marketing has
become an art form and can play a large role in how viewers perceive what’s coming through
the pipeline. Here are 10 of the greatest marketing campaigns
of all-time. Deadpool Thought of as a risk by 20th Century Fox,
they finally rolled the dice on an R-rated Deadpool film and it exceeded even the rosiest
expectations. A major assist has to be given to the film’s
marketing campaign, which remained true to the Deadpool character throughout. Ryan Reynolds was a willing participant in
several YouTube videos where he appeared in character, and the trailers illustrated that
this wasn’t your typical superhero movie. Perfectly blending comedy and action, the
Deadpool campaign was hugely successful and helped the film become the highest-grossing
R-rated film ever made. It kept going all the way through the Blu-ray
release, so Fox knew they had a winner. Star Wars: The Force Awakens When Disney and Lucasfilm announced Star Wars
Episode 7 would hit theaters in 2015, it was already a massive blockbuster. But once the Mouse House started revving up
the promotional campaign, anticipation and hype reached a fever pitch. The trailers smartly avoided any major plot
spoilers, and instead focused on the tone and nostalgia for the brand. Not every film can boast that its previews
made fans tear up with joy. Add in events like Force Friday to celebrate
the arrival of tie-in merchandise, and it was a magical time to follow the galaxy far,
far away. Everything paid off, as Force Awakens broke
just about ever box office mark. The Dark Knight Christopher Nolan got people buzzing for his
Batman sequel in the final scene of Batman Begins, revealing the Joker card. The ensuing marketing campaign for The Dark
Knight sent fans into a frenzy. Using viral marketing, a website for Harvey
Dent was launched, giving viewers their first look at Heath Ledger’s Joker. Easter eggs at Comic-Con 2007 and even Dominos
Pizza provided fans with more reveals to drum up the hype and anticipation. It all ended with people gathering in New
York and Chicago to watch a Bat signal light up to celebrate the arrival of the film, which
earned unprecedented acclaim. Not to mention, the trailers were pretty great
too. Avatar History has proven that you don’t underestimate
James Cameron. He clearly knows what he’s doing. The director held off releasing a trailer
for Avatar for as long as possible, unveiling the first completed footage at a first-of-its-kind
special invite event where curious viewers got treated to a sizzle reel of IMAX 3D footage
and merchandise. While this was happening, the standard trailer
and tie-in product information was released to the general public, showing people what
the fan-favorite director had been working on for years. Avatar was such a mystery at the time, that
only added to the appeal and made people want to see what it was all about. Box office records and a Best Picture nomination
followed. Cloverfield J.J. Abrams is known for his infamous mystery
box, where he keeps the twists and turns of his latest project under wraps until the film’s
premiere. This arguably got started back on Cloverfield. The first trailer for the creature feature
was a surprise attachment to the first Transformers movie in 2007, telling moviegoers that if
they wanted more, they had to head to 1-18-08.com. The website told a story that ran parallel
to the film’s actual narrative, setting the stage for the world without revealing
any crucial details. Abrams kept the focus on the monster instead
of the characters to manage expectations and Cloverfield became a hit. The Blair Witch Project Back before found footage movies became popular,
the style was very convincing. Some viewers actually believed they were watching
a real documentary. The Blair Witch Project maintained this illusion
all the way to the film’s premiere. Website blairwitch.com spoke of a legend that
only “grew” as new “information” was added from a variety of sources. The actors didn’t do any publicity, and
the IMDb page listed them as “missing, presumed dead” to draw audiences in. By the time the movie premiered, everyone
wanted to see what it was about, and Blair Witch turned a $20,000 budget into $258 million
worldwide. The campaign was so good and of its time,
it can never be replicated. Ex Machina When working with a smaller film, studios
have to get creative to raise awareness. For Ex Machina, viewers were targeted in a
very personal way: on their phones. During the SXSW film festival in 2015, users
of the Tinder app were approached by a woman asking deep existential questions about love
and what it means to be human. After engaging in a brief conversation, the
girl would send people a link to an Instagram page, which included the poster and trailer
for Ex Machina. It was a sneaky bit of promotion and probably
rubbed some singles the wrong way, but the sci-fi film found a following and launched
that Tinder girl – Alicia Vikander – to stardom. The Social Network For casual audiences, it was hard to see how
a film about Facebook’s origins could make for compelling cinema. Even with David Fincher at the helm, it seemed
too tough a premise to sell. But after the teaser trailer, the doubters
were silenced. Set to a haunting cover of Radiohead’s Creep,
the preview illustrated that there was much more to the site’s beginnings than anyone
could have envisioned. It made a strong impression, as did the tagline
“You don’t get to 500 million friends without making a few enemies.” Not only was The Social Network one of the
most acclaimed films of 2010, it performed very well at the box office, meaning the campaign
worked at highlighting the intrigue. Guardians of the Galaxy Marvel Studios had an up-and-down year in
2013 with the lukewarm reactions to Iron Man 3 and Thor: The Dark World. They needed to mix things up to reinvigorate
the brand, and the Guardians of the Galaxy were the answer. Taking characters even the most devout comics
reader was unaware of and turning them into movie stars is no easy task, but a catchy
soundtrack and trailers showcasing pulpy space opera thrills were more than enough to get
the job done. It was apparent this would be different than
any previous Marvel movie, which was a welcomed development. The Guardians are now just as marketable as
their Avengers counterparts, which was unthinkable only a few years ago. Those are our picks for the best movie marketing
campaigns. Are there any we missed? Which ones sold you on a film? Sound off in the comments and be sure to subscribe
for more fun videos!

100 thoughts on “The Most Amazing Movie Advertising Tricks Ever Used By Studios!

  1. The WHIH World News campaign for Ant Man and Civil War is one of my favorite campaigns. In universe MCU news broadcasts are amazing, and the role-playing comment section makes it even better

  2. I bet you 135796356 dollars you didn't read that whole number, that's why you missed the letter , not really , you looked back, your smiling, I want my like

  3. How about ten most horrible tactics studios/companies have utilized to promote films?
    Because who you gonna call? Not Sony.

  4. I swear this video was uploaded just a few weeks ago. It does make sense though as Screen Rant makes quality videos and has a daily upload schedule.

  5. What about the avengers? You know the movie that came out in 2012, and was teased for 4 years. The movie that literally had 5 other movies made just so it could introduce each character individually.

  6. 1:38 just casually shows Han Solo dying , you might be surprised but people still don't know about that yet and I don't know why

  7. ScreenRant.
    After the dust settles, do a video on the most wasteful advertising/marketing campaign for a movie compared to its production budget.
    e.g. Ghostbusteresses

  8. I'm sorry, ScreenRant, but you've lost your shiny luster. Up till now I've stuck with you, but this is just… No. I've already watched this and it's not even that good. Sorry, but you've lost a subscriber.

  9. GI Joe's Cobra comercial that mimicked a military recruitment add had more than a few heads turning. I think at the very least it should have had an honorable mention on this list. It made, I think, most people do a double take.

  10. Personal favorite has to be the tiny signs for Ant-Man and the miniature figurines of Ant-Man fighting Yellow Jacket glued into spots like a chipped out brick wall, a bent parking meter, a dented mailbox or something similar… Not sure if those were actually put out by Marvel or not though…still cool

  11. How about The Last Exorcism? There are videos showing that they pre-filmed an actress for Chatroulette and when people saw her they used special effects to scare the heck out of random viewers!

  12. I thought SW VII's trailer was boring and generic, and worse still, not particularly atmospheric in that Star Wars way. There was a certain way of filming combined with music which really worked in the originals trilogy and that was just completely missing from the trailers. I guess all those people who were tearing up had not actually bothered to engage with Star Wars in a long time, which made it more impressive for them, but I was a fan before so Abram's trailers were underwhelming, and my initial cautious reservations were rewarded with the most colossal disappointment when it came to the film itself, which had the least imaginative script a Star Wars movie could possibly have. I had hopes that Disney would put someone in charge who knew what they were doing, so that they would enjoy the success that the directors and writers at Marvel have enjoyed, but… No. Just… No. They killed any hype that I have for future movies based off of how much utter unoriginal trash VII turned out to be. At least the prequels were original concepts and added to the universe, rather than doing a bland reset which says: "Hey, y'know, none of the events of the original trilogy mattered. All the original cast are old and absolute abject failures. Now look at some diversity people and be happy you have Star Wars again." Literally just a remashed original trilogy in one movie. Pfft. They didn't even have any interesting aliens, just a cheap female Yoda knockoff and some superfluous background cantina puppets.

  13. Jurassic World was one of my favorite marketing campaigns.  They had the website that looked like a theme park website with people enjoying the day, cameras throughout the park, links to their sponsors.  Then when the movie opened, all hell broke loose on the website.  Very well done.

  14. Watching the opening credits watching the yellow text roll up the screen of Star Wars episode 7 made me tear up with joy when I went to see it with my dad

  15. The American remake of the Ring where the marketers would place VHS tapes in places like bus stops and libraries with the Ring video on it with a date at the end to advertise the movie. These were smart.

  16. At least Deadpool was awesome, star wars the disney princess awakens was just a pile of shit to please feminazis starring a mary sue that was bland as hell.

  17. Actually, there is a rather unique advertising campaign that most people completely overlooked.
    Remember the game Ultimate Marvel vs. Capcom 3? Marvel actually asked Capcom to include certain characters who were going to appear in movies in the near future, and while characters like Cap. America, Iron Man or Hulk were sureshots for the cast anyway, other characters like Thor, Hawkeye, Rocket Raccoon or Dr. Strange were included mostly for advertisement purposes.

  18. THE MATRIX the trailers that ran made a point to show nothing of substance about the film showing only some effect heavy clips (specifically the bits where neo's mouth disappears and the mirror) and the line "no one can be told what the matrix is you have to see it for yourself"

  19. the advertisement for cival war was genius it had a video where thor moved to another area to be a teacher while bruce banner was there to they then got a call that a war was happening but they refused and it explains why they weren't in the film

  20. Batman 1989 is the King of Movie Marketing. From the signing of Keaton and Nicholson to every where you went all you saw was Batman's logo. How many people would actually leave work today to go pay to see a movie just to see the trailer or pay $25 to buy a video tape of it. It set the standard for how all blockbusters are marketed today.

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