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The Ideal Facebook Video Ad Length

The Ideal Facebook Video Ad Length


– Hi guys, it’s Ben Heath from Lead Guru, and in this video, I’m going to talk about the ideal Facebook video ad length. Now, this is a question that
I get asked all the time, “How long should my video ads be?” Well, we’ve run a bunch of experiments. We’ve got a pretty good
idea of what works best, and that’s what I’m going to cover today. (Upbeat music) So, the first thing I’ll say
about video ads on Facebook is they should be as
long as they need to be, but absolutely no longer than that. You have to remember that
attention spans online, and Facebook in
particular, are very short. The Facebook news feed is
a very interesting place with lots of distractions,
so we don’t want to make it any longer than it needs to be. But the reason why I say it needs to be as long as it needs to be is you shouldn’t cut yourself short in order to produce a short video. Let’s say you’re creating
educational content, and you’re advertising that on Facebook. Well, you want to make sure
that you explain the concepts in that educational content fully. Don’t jeopardise the value of your content by trying to produce a really short video. Make sure it’s as long as it needs to be, and fully explain what it is
that you’re talking about. Because at the end of the day, if you’re looking to
educate your target market, that’s the objective
of your video content, if you don’t take enough time to actually explain it properly, there’s no point in running
the ad in the first place. So, from what I’ve seen, the best length of educational
video content on Facebook is around about two to four minutes long. Of course, you could go over that if you’re explaining something
particularly complex, or there’s many points
that you want to discuss, but I wouldn’t recommend it. Remember, attention spans
on Facebook are very short. The Facebook news feed is a very interesting and engaging place, and if the video is too
long, people will see, “Oh, that’s nine minutes
long, that’s 15 minutes long,” and they won’t bother watching to the end. I wouldn’t go much shorter
than two minutes, either ’cause remember, you’re
going to have your intro, which may take 10, 15 seconds, and then you’re probably going to have some sort of call to action at the end, whether that’s buy your products, inquire about your
services, or whatever it is. That might take around about 30 seconds, so when you start getting
beneath that two minute mark, you haven’t got enough time to deliver real, valuable
content in the middle. So, something around about three minutes, two to four minutes is perfect. Gives you enough time for an
intro and a call to action, and to deliver some really
great actionable content in the middle, without it being too long, so that people get
bored and stop watching. Now, one obvious caveat to this, is product demonstration videos. So in that case, the video
really just needs to be as long as it takes for you
to demonstrate your product. You know, if you’ve got
something very complex that needs to be constructed, but it’s a very high-end purchase, then you’re going to need a longer video. Most product demonstration videos, though, are going to be really
short, and that’s great. If it can be short and still
get the message across, then go for that. And, of course, if
you’re looking to promote entertaining video ads on Facebook, then the length really
depends on how entertaining your video actually is. You could probably get away
with a 10, 12 minute video if it’s very entertaining,
really engaging, really holds people’s attention. Most entertaining videos
are going to be quite short, and in that case, feel free
to go under that sort of two minute guideline
minimum that I recommended for educational videos. So, that’s what I’d recommend for the ideal Facebook video ad length. And if you are looking to get
better results from Facebook than what you’re currently getting, we can almost certainly
help you with that. Lead Guru is a digital marketing agency that specialises in Facebook advertising. And we’ve run many, many
profitable campaigns in many different industries. We’ve run campaigns
designed to generate leads, to build email lists,
to make direct sales, to grow companies’ brands. So, whatever it is that
you’re looking to achieve on Facebook, we can
almost certainly help you get there faster. So, if you are interested
in working with us, and interested in our services, then you can let us know
by leaving a comment below. Or, you can click on the link
in the video description. That’ll take you through to the
contact page on our website. You’ll obviously be able
to get in touch there. So, hopefully I’ll speak to you soon, but either way, best of luck
with your Facebook video ads, and ‘bye for now.

1 thought on “The Ideal Facebook Video Ad Length

  1. That's a bad like:dislike ratio. But I think that's a bit unfair. It's a good video, no one answer for all businesses.

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