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The HUGE Difference Between Google Ads and AdWords Express

The HUGE Difference Between Google Ads and AdWords Express


Now I’m sure you guys have probably
heard of Google AdWords Express. It is the entry-level products Google created
to get more advertisers advertising with them spending money and
generating leads for their business we hope. But ultimately comparing that to Google
AdWords or Google Ads should I say, their main products, they are very
different products altogether. How do they stack up against each
other and how do they compare and what should your business do
when it comes to choosing between the two platforms. Well, you’re about to find out. Hey, there guys Darren Taylor
of thebigmarketer.co.uk here and my job is to teach you all
about search engine marketing. If that’s up your street, you should
consider subscribing to my channel. In this video, we are looking at the
key differences between Google Ads and Google Adwords Express. Let’s start off with the worst of the two, not just in my opinion because once you get to the end of
this video, you’ll understand why. Let’s starts off with Google
AdWords Express. AdWords Express is an entry level
product created by Google in order to get more advertisers on
to Google Ads spending money. It’s very simplistic. It has very few features and the idea is
to build confidence in businesses in terms of Google’s offering on
the search results page. How does it work? Setup is very very simple, all you need to do is provide
an advert in terms of ad copy, you provide your category of websites
so whatever industry you’re in. You provide a bit of information about
that to Google by selecting that and Google contextually tries to
understand what you’re trying to do, who you are trying to target and
bases a list of search terms based on that for your business. In addition, you can also set
your location targeting to make sure you’re not generating
leads outside of your target area. But apart from that, that’s pretty
much all the settings you have within Google Adwords Express. You literally can target,
you can set up your category, you set up your advert and your contact
details and that’s pretty much it. So it’s very simplistic, very very easy
for businesses who have never done online advertising before to set up. But is it actually worth doing? In short ‘No’. Please, guys please please please
do not use Google AdWords Express. It’s an inferior product. It makes it very hard to
generate positive leads and means you get a ton of traffic that may
be outside of what you’re trying to promote. Let’s break that down a bit further. Imagine a search results page when your business using Google Adwords
Express is going up against businesses using the core Google Ads products. So let’s break that down. I go to Google, I type in a service
and then the ads pop up. When I look at the search results page when you have a Google AdWords
Express product you have a lot less options. You miss out on things like ad extensions which
show more information around your ads and you miss out a ton of options available
in order to make your ads more appealing. When you look at the search results page, Google ads will always beat AdWords
express every single time. You’re not going to get the
most traffic for your business and you’re going to lose out on getting a good
click-through rate for your campaigns. So that’s just looking at
the search results page. What about the actual traffic quality itself? Well, when the main Google ads product
you got tons of options to increase and improve the quality of your traffic. You have the search terms report where
you can see what people are typing in, you can add negative keywords, you can tweak your keyword match types in
order to manage and monitor your searches and make sure you are not getting anything
outside of what you’re trying to target. With AdWord express, you have none
of those options. None of them. You can’t actually go ahead and refine
and change and tune your traffic in order to make sure you’re getting clicks that are
definitely related and relevant to your business. What does that mean for
you – the advertiser? Well, what it means is that
you are going to lose. You’re going to lose and it’s gonna
be a horrible loss as well because you’re going to spend money
on Google AdWords Express – you’re not going to get the
best results out of it. Therefore when it comes to
evolving your marketing on the search results page from Google
AdWords Express over to Google Ads, you’ve already lost faith
in Google’s products because you use their entry-level
products and got no results and therefore quite often what will
happen is you might lose faith overall which is a big problem for Google
because as we know people are moving their budgets away
from Google ads on to things like Facebook and Instagram advertising
and even Amazon advertising as well. So all of these things put together
are spelling trouble for Google. But in my humble opinion,
I think Google AdWords Express is purely irresponsible on Google’s parts. They should never have
launched as a product. And yes, I get it, I get businesses
want to try Google ads but it’s a very complex product and
it can scare business owners away and Google do want to maximize that
small SME business who is a self-serving Google ads customer as opposed
to agencies and freelancers but at the same time they’re gonna lose
faith in it, if they can’t get any results and I’ve got clients I’ve
spoken to and work with who’ve used Google AdWords Express and within seconds I can see why
it’s not been working for them and I evolved them on to
Google ads main product. Businesses are scared of doing
more on digital marketing and it’s scared of trying new things because
they don’t understand the necessarily which is part of the reason I created
this channel to try and help inform businesses and marketers as
to the best practice in terms of search engine marketing. With that being said it’s really important
now guys from the end of this video if you get nothing else from it please
do not use Google AdWords Express. But I do want to hear from you if you
are a marketer or a business owner and you have actually got good results
from Google AdWords Express because I’d want to know about that.
I really want to know – so let me know in the comments if you’ve got
good results from using AdWords Express and I’ll be very happy to
reply to you and say you would have got better results
using Google ads anyway. I get to see the way I win. At the end of the day, try and avoid
using Google AdWords Express and fall back and use Google ads
because the learning curve is steeper and in fact, it is very steep but in the long
term, is the best option for all businesses. Thank you guys so much for
watching this video, if you liked it please leave a like below. Let me know in the comments again
if you’ve got any good results out of Google AdWords Express. I’ll be waiting for you in
the comments to reply and more important than that,
don’t forget to subscribe, check out the other contents on my channel
and I’ll see you guys on my next video.

4 thoughts on “The HUGE Difference Between Google Ads and AdWords Express

  1. I really enjoyed your video- as I did not understand the difference between the 2. We have been putting off using Google Adwords because we didn't understand it, but I just started our 1st 3 campaigns (on Google Adwords, not express). Curious to see how they do. It's not that hard to get started. I'm sure there's way more that I need to learn about it.

  2. let me ask you this, I have an express account and a normal Google Ads account. I am currently using the express because I have noticed that I receive more phone calls with my express account than the Google Ads account, with my Google ad, business starts to slow down. So if express is so bad to use, as you say in your video and also in other videos I have seen, why is it that I get more phone calls with the express?

  3. When I go to Google Ads and try to set up a campaign it automatically defaults me to the Ads Express set up. Is there any way around this?

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