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The Complete Google AdWords Tutorial: Go from Beginner to Advanced Today!

The Complete Google AdWords Tutorial: Go from Beginner to Advanced Today!


– [Instructor] You are about to experience an incredible Google AdWords tutorial. This is three plus hours long, giving you all of the best of what I know about Google AdWords, right here for free. What you can see to begin with is how I make this ad
campaign, in every detail, that has generated over $317,000 in conversions, with the total cost only being 6,700 in ad spend with Google AdWords. And that’s not all. I’m going to show you much more than that. I will show you how I’m actually selling my own Udemy courses with my Google AdWords campaigns. I’m grateful I have 28 courses on Udemy, almost 50,000 students, and I show you as I set up this campaign that’s selling my courses. I show you how I create
it from a place of faith where you can walk with me and just do what I do and create whatever Google
Ads you have to sell. I will even show you how I’m
using Google AdWords for video to get thousands of views and
millions of minutes watched on my YouTube channel. Most recently, I’ve driven a video viral
with Google AdWords for video. And I’ll show you exactly how
to make Google Ads for video, like I did for this one, that has got this video viral. This is my complete, free
hacking course tutorial, which is similar to what I’m
sharing here with you now about Google AdWords. In the video you’re watching right now, the interface is the exact same. So you can get all of the links
and resources for this video by going down to click “Show more”. You can see exactly what’s
covered in the video and then you can see here all of the exact timelines
and chapters in this video. If you see you want to skip ahead, you can just click right on that timeline and it’ll jump to that point in the video. What’s also in the description is a link to my Udemy courses. And what you can see when you go here, I have a bunch of courses on Udemy and you can get $25 coupons to all of them on this page. They’re are all priced at 199. You can click and pick a course. For example, if you want to take my Facebook course, it’s a top Facebook ads and
marketing course on Udemy. 17 hours of HD video. There’s coupons. If you want more on Google AdWords, there’s a Google AdWords
for conversions course. You click “Take this course”, eight hours of HD video on Google AdWords and I will answer every
single question you have in the course. I also have another pay-per-click course with Google AdWords, some of which is included in this video. Seven hours more of HD
video in this course. Thank you very much for watching this Google
AdWords tutorial with me now. And what I’ll do next is take you through the
timeline, right here. I’ll take you through
one section of the time, all the way through the video. And I will explain Google AdWords, starting from the beginning, and working all the way
into the advanced things that I’m doing with Google AdWords today that you can use to be successful with Google AdWords for yourself. If you’re enjoying this
video and you want more, you can just hit subscribe
button on my channel here or anywhere on the video right here. If you want to save it for later, you can add it to a playlist or share it to your social media account. That way if you want to
come back to it later, you know exactly where it is. Here’s exactly what this video includes. The beginning starts with
the basics of Google AdWords. Basic Google AdWords terms,
keywords, quality SEOre, campaign settings,
trustworthy landing page, faith and effort to get good results, and then sometimes you can get lucky and make a campaign with great effort. This is the newest part of the video. I just made all of this yesterday, which is June 24, 2015. Now after that, I take you to making
those Wall Of Coins ads I showed you were so profitable
at the very beginning. I show you actually making the very beginning of those ads, before there were even anything created. I show you creating a search
and display network campaigns, search only and display only, and then I show you how I analyzed his Google AdWords campaigns in order to get them running
like what you see now. I show you creating a new campaign based on previous success. And then I show you using ad scheduling and campaign copying with Google AdWords. The next step is then were
the heavy lifting comes in and where you can really follow
along in doing your own ads. I show you as I make my
own Udemy course ads. I show you getting started from a place of faith and
commitment in Google AdWords, where I literally don’t
even have an ad created in my account. I start with you there, give
you my vision for the future. Extremely helpful if
you’re in a similar place and you’re not sure if
you should go forward or how you should feel. It’s that motivation and
inspiration that gets going and I start and share
exactly how you can feel. I then show you my relentless
focus on conversions in Google AdWords. I don’t care ultimately
about anything else as long as I’m getting conversions. I go through and show you the details of how I set conversion tracking up for myself in Google AdWords and I show how I get that all
linked and immediately working and confirm it’s working
properly with Google tag manager. I then show Google Analytics set up and then how you can use Google Analytics for deeper tracking in
your Google AdWords data. What you’ll really love out of this, I give you my mindset
for working in AdWords, which is really powerful. The work a little bit every day and keep matching what I do with the feedback Google gives me. The first day, you can see, around this was done in the first day. And then I walk with you in the second day as I review my initial short campaign to make sure I got approved, and then I start doing more
work on the second day. I show you expanding keyword
research with the keyword tool into an existing campaign
with new Ad sets. I show you how to quickly
make display campaigns and I even test some trademark
in limited approval ads on a new product. Then into the next day, day three, I review the first five campaigns and I show you then how to
quickly try a new landing page and then copy campaigns and
testing in different countries and then Google AdWords keyword research. Finally, I lay out at the end of the video how I use Google AdWords for video to make multiple types
of ad campaigns fast for organic ranking and conversions. The best part is you know this works because you’re watching
this video right now. You know everything am telling you works. The proof is the fact
you’re watching this video. So thank you for being here and I hope you enjoy this course. You can easily see the time points on all of these exact areas
using what I show you. Here are the basic Google AdWords terms you want to be very familiar with in order to know where
you’re at in the interface. First, and most importantly, conversions, and I’ll zoom in on some
of these things for you so that you can see a little more closely. Conversions. A conversion is a sale or a lead, however you set it up. And a conversion is whatever
key action you want taken. Usually a conversion is counted by a visitor reaching a
specific page on your website. So for example, with my Udemy courses, when someone reaches the success page after making a payment, then a conversion is counted. So these are 143 conversions counted, or 143 people, that went through, reached the payment success page and then the code on that page sent back information to Google AdWords that this person who clicked on the ad had reached that page. So that’s the most critical term in Google AdWords is conversions because the reason you’re
doing Google AdWords is for conversions, I would guess, if you’re taking this course. I will again highlight conversions, getting started with it. Conversions are your main
term to keep an eye on. Because here’s the thing, all these other terms are only relevant as far as you getting conversions If you’re not getting conversions, unless you’re doing a branding campaign like I’m doing with this
remarketing campaign, just trying to get people on my website and I don’t care if they
convert immediately, you want conversions. And so then this tab is the cost per conversion. The cost per conversion is the cost of all the ads that were ran divided by the amount
of conversions received. And this means the cost
per conversion is this cost divided by this number of conversions. I’ve spent this much money showing ads, and on this campaign,
I got 143 conversions. That’s the cost per conversion. Then the conversion rate
is the percentage of clicks that turn into conversions. So a click is when someone
actually clicks on your ad and sees it in search. So the total clicks I
have right now, 9,994, 143 conversions. That’s 1.43% of people to click on the ad, went through, and
reached the payment page. And so if you’re wondering
“Okay, what is a campaign? “I hear you say campaign.” A campaign is the basic
advertising unit in Google AdWords. When you want to get started with ads, you’ll click on campaign
and “create campaign”. I have two campaigns up. The main thing that happens
at the campaign level, your daily budget, right here, is set at the campaign level. The type of campaign is
set at the campaign level. So search network only. And then your data can be aggregated at either the campaign level or I’ll click on here and show
you the next smaller level, that’s the ad group level. The ad group level groups your ads together
within a campaign. You can set a cost per click
bid at the ad group level. And so the ad group just
is a collection of ads, and within each ad group, you can have a different level of sale or a different URL. So what you can see, I’ll
show you all but my removed. You’ll see I test things
at the ad group level. For example, I tested the $25 sales and I tested $9 sales at the ad group level. So these are in the same campaign. And when I noticed the cost
per conversion twice as much and the conversion rate much lower when the price is 25 on the course. So I went with $9 sales. And you’ll see how I
get to that conclusion based on the data. You can control the bid by ad group also. And then the lowest level, I’ll go back to only the
ad groups I’m running. This green light shows whether it’s on. You can have either enabled
or paused or deleted. You want things enable that are running and you want things paused that
you might want to run later or you just want to keep and then you want things removed that you never want to run again or use. And so when I click on the ad group, I go one level lower. And the ad group then is simply a collection of ads. You can see my ads in here, I’ll zoom out a little
bit so you can see more. The ad group is simply a collection of ads and then keywords are
specific to the ad group also. And you can do audiences for remarketing specific to the ad group also. But what you’ll notice
on most of the settings are done at the ad group level. So I’ll go back over this one more time. You got the campaign level,
it’s the highest level. That’s your default view. And then you go down into ad group. Ad group, you can have different URLs, different price points, you can change up the bid, you
can change up the keywords, but you’re all tied to the campaign budget and the campaign settings, like location and things like that. And then when you go down
into the ad group here, you have individual ads and keywords you can put in for that one ad group. So those are the basic
areas on Google AdWords. And now I’ll cover a couple more terms you may already be familiar
with or you might not. A click in Google AdWords is when a user clicks on your ad. That might be simple enough. Well it gets more complicated when you start interacting
with other terms. So an impression is counted each time your ad is actually shown. So what that means, you need impressions
in order to get clicks. Every time Google shows your
ad, that’s an impression. When someone actually clicks
on it, that’s a click. And you get your clickthrough rate. Your clicks divided by your impression, that gives you your clickthrough rate. And so the way you get
cheap clicks on Google is to have a good clickthrough rate. This is why I’m only
paying 28 cents per click on this search term because I’m nearly 6% clickthrough and Google’s very happy
with that as a clickthrough, especially on a larger term. And then what you get from your cost, you get your average cost per click. So each click has a cost, and that’s how you compensate Google for showing impressions
and getting you clicks. You pay every time
someone clicks on an ad. And then you have your
total clicks by the cost. And every click has a different cost. You can make a bid and lots of times you will get clicks for lower than your bid, and so your average cost is
what you’re paying on average. And then your average position is how high your ad’s showing on Google. The top position is one, so a 1.1 ad position is excellent. On the display network, most of your ads will show pretty high, so it’s not as big there. But for search, you want to be able to show in a higher position. So those are the basic
terms that you want to know for Google AdWords moving forward. And I will show you
some more detailed terms in terms of keywords and setting shortly to help you get more comfortable
in the interface here. Most of your settings in Google AdWords that are most critical
for getting great results are in your campaign level
settings and your bids. So your budget is right here, you can click on it to
change your budget each day. And then when you’re in the ad set levels, so you go below this, then you can change your bid right here. Once you’re in the campaign level though, you go back up to campaign. The main opportunity you have to work on getting better results are in the settings. Things like locations, you can set your locations up here and you can see by reports, but then you can also edit your settings and make changes there. So you can see your location reports here, you can see your ad schedule here, see which days your ads
are working the best. And you can go into devices and see what kind of
results you’re getting on various devices. In your all settings, you can click on a campaign right here and then you can start
changing the actual settings. You can set the mobile bid adjustment and you’ll notice I get
no conversions on mobile because Udemy has some
blog going on right now. So the maximum you can do is minus 90%. Currently Google’s not
allowing you a method to exclude the devices, so best you can do is just make a really low
bid and take a few clicks. I’ve only spent $15, not a big deal. And on tablets, I’ve been paying. On tablets it’s a lot more expensive, but again not a lot of ads been there so it’s not a huge problem. So I go back to the
campaign level settings. And what you can see in all settings, if you don’t have all settings enabled, there’s an option where
you can enable all settings and you absolutely want that. If you try the simple settings where you don’t have all features, if you use standard, then you won’t get as many different types of features and reports. So if you don’t see all these settings, switch to an all features campaign. This was one of the challenges I found in the beginning of this course even. Switch to all features so then you can see all of these settings. Your location settings are right here and you’ll see I’ve got a bunch of targets in the countries here, based on my data, and I’ll show you all that. And I’ve even excluded California. The data showed it wasn’t working. Then you have targeting options here, and you can do people in
searching for or show interest. I like to do just in my target location and just in my excluded. That way Google doesn’t
start allowing people in countries they aren’t
actually from where I’ve set to search and show ads, because this option does allow that. So you can switch your target in there. Your languages right here. You only want to target people searching the right language obviously. Your bid strategy, you got
lots of different options here. I usually just do manual bid setting with enhance cost per click. Now you can do conversion optimizer if you have enough conversions or you can do a flexible bid strategy if you want to have certain bids at different times of day, et cetera. And then the daily budget
is also shown here. The delivery method, you
have standard or accelerated. I usually use standard. Often, your ads will run
out of budget very quickly. If you get impatient
and want your ads to run during the day you’ve created them, you can choose accelerated But it’ll show them all at once, usually when it’s getting good results. Here’s a critical thing
here, ad scheduling. If you have a business or products that only are bought on certain days, you only wanna run the
campaign a certain time, you can change the settings
right here to do the dates and the ad schedule. Some services, like the
Bitcoin one I showed you, are very much ad schedule. So the ads are not running
the middle of the night when banks aren’t open, and maybe with his new
business he can do that. But ad schedule allows
you to turn your ads off at certain times of day and
certain days of the week. I always work with ad rotation. Now I like to rotate my ads evenly and then see which one
actually works the best. The default setting is
optimized for clicks and this is usually bad because Google will selfishly optimize only for what gets the most clicks, not for what gets the most conversions. And Google will do a similar thing if you get conversions. Google, as soon as you get one conversion, it will start biasing the ads that way. So I like to rotate evenly
90 days, then optimize. Rotate indefinitely. Not recommended necessarily, you can do that if you want. You can run experiments, I don’t do that. I don’t exclude IPs, I don’t
do dynamic search as yet, I don’t have any tracking parameters, but those options are there for you. So you got that all set up here in your campaign settings, and that’s what you can see gives you the biggest
opportunity to improve usually, is making location changes and changing those types of settings I just showed you in the campaign. So what I’ll do next is show you specifically
all about keywords. Keeping in mind that you
want to focus on conversions, you might sometimes want to know even more about settings and keywords and more about how your cost
per click is calculated. But remember, the more distracted you get from the main thing of conversions, the more you’re liable to make mistakes. With that said, let’s going into the
Udemy Instructor campaign. One of the biggest factors that decides how much it
cost for you to get a click and how high you rank on the term is what’s called your keyword SEOre. You look at it right here, you get to it by going to keywords, and you go under status
and you hover over it. So I’ve got a 10 out of 10 quality SEOre and if you’ll notice, I did not start at a 10
out of 10 quality SEOre, I worked up to this. And you get that by giving users a very good
experience with your ads. That means ads users click on, that means a landing page users don’t immediately back
out of when they land on it. That means having a landing page that is very relevant to what happens. A user experience more generally on Google is the complete behavioral pattern that users show to Google. The best user experience
is a click on an ad, a landing page, and no return
back to the search term. So that’s how Google calculates
all this quality SEOre. The expected clickthrough rate is based on your existing
clickthrough rate. The ad relevance is related to rather people actually are looking for that ad or not, and that includes rather your keywords are actually in the ad
that you’re advertising. It can include things
like the domain it’s on and it can include things like how often users are
clicking on the term at all. So there’s lots of things Google
can put into ad relevance. The landing page experience is how often users are staying on the page versus backing out of it so for user clicks on an ad
and backstreet out of it, Google knows they had a
bad landing page experience and that also theoretically
can affect your ad relevance. So if people click on your ad but back straight out of the landing page, that’s a good clickthrough rate, but its a low ad relevance, low landing page experience. So what you can see here, I’ve got a good expected
clickthrough rate, I’ve got an ad that’s relevant, and I’ve got a landing page that users are likely to spend time on. So that’s how you get a good quality SEOre in Google AdWords. And it’s better. If you look at this, I had an eight out of 10. It’s better to just use one keyword that has a very high quality SEOre than it is to try and go
for a bunch of clicks. But the thing is you can only start by doing your best with what you have. You may have to work from a low quality SEOre
and work your way up. So that’s keywords. And now the second factor of keywords is the type of matches. So if you look at the match, this is an exact match keyword. They must exactly type in Udemy, it must be spelled this way, and it must exactly be in there. The other things you can have are broad match or phrase match, but since this is one word, then I just need the word Udemy in it. If I had two words, an exact match would have to be the
phrase typed out exactly. But if I had a phrase match, the phrase could be included anywhere in a bigger search term. So this exact match means people must be
searching specifically for Udemy. Now if I had it on broad match, the brackets indicate exact match. This was a broad match keyword so people could misspell Udemy, they could have things
somewhat related to Udemy. The user actually didn’t even have to put the word Udemy technically in there. Could be something reasonably similar that Google figured was relevant, something even like
e-learning or online learning. And so this broad match gave
Google a wide opportunity to choose different keywords. And then if you choose phrase match, you have to have that
exact phrase in there. So these are pretty subtle differences, a phrase match and exact match. But what you should know, it’s better to hit exactly
on a specific thing if you want to have relevant ad, but if you want more traffic, using a more broad match term is likely to get you more traffic. I’m currently getting the
maximum amount of traffic I can on this exact match keyword. I’m showing ads on every single, nearly every single impression possible. This broad match term has more traffic, but it also doesn’t
have as much relevance. What you’ll notice, my average position on this is 1.0. When someone exactly searches for this, Google is almost certain
to show my ad first, even if another advertiser
is beating higher than me. The reason is Google knows
this is likely to provide the best user experience. Google would rather provide
a user with a good experience at a lower cost than usually than to take more money for not as good of an experience. So what you see here is that exactly my cost per click was higher and my average position was lower. So knowing these different
types of keyword, you can make the best types of ads. And now you’ll find lots of
frustration more than likely in messing with keywords though. Because if you’re trying to get traffic and you use an exact match keyword, lots of time you’ll find you don’t get very much
traffic from that keyword. Again sometimes you can just get lucky and things will work out, right? But now that you know the different types of keyword matches on here, you have the ability to create your ads with different types of
keyword matching in mind. If you want to have a great keyword SEOre on Google AdWords, like this 10 out of 10 I have here or even just an eight out of 10, the key to doing that is having a trustworthy landing page. And especially for conversions. You see this cost per conversion on these ads I’ve made with you. The cost per conversion, I’ll zoom in a little bit, is where it is because
of the landing page. The landing page is absolutely critical in the sense of having a
trustworthy, relevant landing page. So what do I mean by trustworthy? One of the main things you
can do to be trustworthy is to have a domain name
that’s recognizable. Udemy.com is one of the
top thousand websites in the entire world. I’m banking on the fact that
if someone searching for Udemy. When they go see that my ad goes to a udemy.com landing page that’s very trustworthy, that promotes a high clickthrough
rate, as you can see, and then it promotes a good
cost per conversion here. And so when you see all
of that work together, it’s incredibly important to have a trustworthy landing page. So if you’re not having success, usually the problem is the landing page. Now you could’ve picked
the wrong keywords, you could’ve picked the wrong product. If you know your products already selling, for example I know this Udemy
course is already selling, then it’s just a matter
of matching my ads up and making the landing page perfect. These Google Ads I had encouraged me to make
a better landing page because I could see
that my conversion rate, you can see the conversion rate over here, the conversion rate plummeted anytime I did something people didn’t like on this landing page. That includes having a
title people didn’t like, having the subtitle down here not clearly explaining that
you should take the course and what reason. If the reviews weren’t good,
if the promo video wasn’t good, if the description and
all of the materials all the way down the page, if all of that didn’t come out good, the conversion rate instantly plummeted. With a conversion page like this, everything on the page
is all about conversion. And if you of a video, I find video tends to be very helpful. And in the video I show people
taking the call to action, right here I show them clicking, take this course, and enrolling in the course. That helps to get the conversion rate up. When I had problems with my Google Ads, when things weren’t running as good, changes I made to the landing page made the most notable
and significant increases in the conversion rate. So you might feel kind
of helpless lots of times in the actual Google AdWords interface, looking at it saying “Why
aren’t my ads working?” most of the work you can do
to get your ads working better to get higher keyword SEOre
is on the landing page. A few things that will make it harder. If you use the domain
that is not recognizable, which often could be your own domain, it’s harder to have a
trustworthy landing page. The simple fact that people
never been there before. Udemy.com works good
because it’s trustworthy. If you don’t have a domain
name that’s recognizable, sometimes doing things like putting it on a recognizable domain somewhere can help you get a lot better results. And this goes all the way
back to the product too. This is on Udemy. So I’m doing ads for a Udemy audience and then the products on Udemy. Lots of times you won’t be able to have a good keyword SEOre, you won’t be able to have
a good conversion rate if your ads don’t send to a
trustworthy relevant domain. Now here’s another example. These are Rob’s ads. And as you can see, the cost
for conversion’s very low. It’s much less than mine
is on the “buy bitcoin”. And if you go look at the keyword SEOre, I click on the campaign and
I go to the keyword SEOre, what you’ll see is that
Rob’s keyword SEOres are in the area of mine and a little lower, actually. And you’ll notice the average
position is a bit lower, there’s more competition on those terms. And I’ll take you to
the actual landing page. So if I go to Wall Of Coins slash orders, this is where the landing page goes to. Now here’s a different thing that’s very helpful for landing page. What you’ll notice is it’s
a very simple landing page. There’s not a lot of flair here, it’s very simple. And what you’ve noticed
now is that they have chat. And the chat on the page is where you can really make up for having a landing page
that’s not recognizable. So wallofcoins.com, most of the people searching
have likely never been there. But when you have something like chat, it encourages people to talk with you, especially if they look at this and say “I’m not sure,” or when you have something like this that is minimal interference, there’s one clear purpose here. You here to talk about buying Bitcoin. That’s obviously what you’re here for. And you can go through
and supply an address and you can start messing around, let’s say if you want to buy
a thousand dollars of Bitcoin, you can start immediately messing around with what there is to do without having to even put
your information in to start. So even though this is not
on a recognizable domain, at least outside the Bitcoin world, you can see it’s a very
simple landing page that allows the user to interact with chat and it allows the user
to experience everything except actually getting
the Bitcoin immediately without even having an account. You can see the actual price, how much you can get, and
bank options available. What you’ll notice is that these bank
options being available, that promotes trust a lot. Regents, Chase, Bank of America, and these are all different
based on where you’re searching and how much you put in. You’ve got trustworthy elements here built in and you have simplicity. So if you don’t have,
say, a recognizable URL, you can make your website
simple and interactive and when there’s appropriate context, you have the chance to do things like have recognizable names up there. Now at the same time doing it in an environment where it’s deceptive, such as throwing CNN or Fox News, depending on which your preference, on your website when you’ve never actually
been featured there, that’s not a good thing for trusts. So if it’s relevant, go through and put trustworthy things on in the right place. Simple, trustworthy, and chat. I know that Rob has a lot of success grabbing people in the chat. They land here, they’re
not sure what to do, but they do know they can chat here. They do know they can talk to someone. So these are two different
examples of campaigns with good keyword SEOres
that are converting that are using different
types of landing pages with different types of trust elements and good quality SEOres. So if you want to succeed
on Google AdWords, those things are very
helpful to keep in mind. I appreciate you watching this and hope this is been useful. Sometimes you can get really
lucky on your Google Ads. And so all you need to do in that case is follow through the
beginning of this course, get your ads and your
conversion tracking set up. The conversion tracking is
absolutely essential for success. Non-negotiable conversion tracking is exactly how all of these
good things have happened in Rob’s ads. So my friend Rob, he has a startup called Wall Of Coins. And they’ve done really well especially because of these Google Ads. And so I’ll show you right now. It wasn’t completely easy. I’ll look and show you all but removed. So these are all the ad groups I’ve made and all the campaigns I made. I’ll show you all but removed on those. So this will give you an idea
of how much work it took. You can see there’s a
standard ad campaign, this one that worked, there’s another one of those tested, a few more that were tested. And so several campaigns
were tested and out of those, only one has worked really well. Now a newer one up for selling Bitcoin. But one worked really well
out of those campaigns, so that ended up taking several
hundred dollars of testing in time to get to this one. Now this is about as
easy as I’ve ever seen a Google AdWords campaign work. All I had to do, go through, I made all these ads for Rob. And you can get through this in the first, about two
hours of the course. I made these ads for Rob very standard, explaining exactly what you
can do with his service, it’s a cash to Bitcoin service, buy a Bitcoin with cash. And so I created these ads using what I show you in
the beginning of the course. I put the settings were fairly easy because he has exact states
that he wanted to target. So the states are all set up and you can see all of the US and then some specific states targeted, also which is a bit necessary but. And then AdWords setting
the bids automatically, enhance CPC to try and bid higher. That means when Google really thinks a conversions going to come out, it can bid and go straight
for that conversion. And then keywords were pretty easy also. Tested several different keywords, these ones worked the best, “bitcoin cash”, “buy
bitcoin”, and “get bitcoins”. You can see the keyword
SEOres are all functioning eight out of 10 or seven out of 10, which is good. And that’s about average
of what you’ll get. So these ads were exceptionally
easy, so to speak, to get these conversions going. It was lucky. The keywords are not that competitive, although you see the average position is 3.4 and 87 cents per click. But what’s amazing, the conversion rate. Google seems to know
who’s likely to convert based on the data that Google has now. So Google does a good
job grabbing the clicks out of the impressions
that are likely to convert, and that helps with enhance CPC. The ads didn’t take a
lot of different work. You can see there’s a
few ads that were paused, but not that many ads that were paused. And so if I show you all enabled, these are all the ads
running on all the campaigns. Not a ton of ads running. So it wasn’t that challenging, it was just fairly
straightforward setting it up. But please note one thing. This is largely determined by the product. Rob has a service to
convert Bitcoin to cash. Very trendy product, lots of
available search term traffic. You can see 300,000 impressions. If I compare that to mine, only 166,000 impressions on mine. So you can see there’s
lots of traffic on this. And here’s the thing though. This is all determined by what Rob’s company has to offer. So if you pick the right product, your ads are liable to be very easy. So what I’m saying is great ad campaigns are
almost totally determined by the product, not by the work you do in Google AdWords. And what you’ll notice, I try a lot of my different Udemy courses in order to get the
best one that converts. And so if you have multiple products, trying multiple product is the easiest way to find which ones convert for you and to make a great
Google AdWords campaign. One of the main things I
see people struggling with, they’re determined the
product is going to sell. And I hope I showing you this, it makes the point very clear. If the product’s good, it will sell with very little work. If the product’s bad, it doesn’t matter how
much work you put into it, it will not sell. So I hope by showing you this, this is useful for getting started and I appreciate you being
here with me in the course. It usually takes faith
and consistent effort to get great results. The rest of this course walks you through how I’ve made all of my ads in every step of the way, taking you from here, I’ll zoom in a little bit
so you can see this better, taking you from right here, March 9, where I had no ads running, and then I start making the ads here, March 16th, March 23, and I take you through this journey of making all these ads. And so what you can see is this takes patience and faith and consistent effort. What I did is the first few weeks here, I worked almost every
day on my Google Ads. Then around here, I started working every
other day, every third day, and even here, then about once a week. And then you can see all of that progress throughout the course. So the main thing that gets me at least in my past in trouble
doing ads was impatience. So from the beginning, see how long this took me to get going. It took several weeks before I got up to around 800 clicks in a one week, as now I’m having, and
now with my display ads, I’m going much past that. But in order to get up to around here where everything’s going good, It took weeks of getting
things worked out, waiting for feedback from Google AdWords. So if you work a little bit
every day getting started, you’ll get the best return
on your time and energy. Anywhere from 10 minutes
to an hour every day, you give Google AdWords
time to give you feedback on what you’re doing. Because you’ll see, I start from having nothing. And what it takes is this
constant feedback process. I do something, Google
AdWords gives me feedback. I do something, Google
AdWords gives me feedback. I do something, Google
AdWords gives me feedback. I’m still working this same approach on my display ad campaign. I started this off, I made one ad one day to make sure the URL got approved and the basic thing got approved. Then I went along and
made a bunch more ads and now I’m continuing
to make a bunch more ads in this one ad set before I scale it up and start doing more types of audiences and
more types of remarketing. So I’m still doing that today. It’s the one day at a time, do a little bit every day that’s fantastically powerful. And it’s drastically different. When I used to do ads online
for the first couple years, I wanted to do everything all at once, I was very impatient, it felt like so much of a challenge to wait for results. So what you’ll see, follow along with me, work at the same pace I do, and everything will turn out as it should for your Google AdWords. You may get better results than me, you may get the same, you may not get as good of results as me. All that depends on
exactly what you’re doing, exactly what products you have to offer, so just do the best with what you have. Thank you for watching this and being here and I appreciate every minute you spend with me in this course. Thank you very much for watching the first several
sections of this tutorial. You just completed getting
started with Google AdWords. You just went through all
the basic terms and keywords and getting started things that’ll help you get a strong start and get to learn more in Google AdWords. This section you just
watched is a free preview from my Google AdWords
for conversions course on jerrybanfield.com/udemy. All you do is find the
Google AdWords conversions and you can get a $25 coupon and you can take this course. Click right there on the blue
button, “Take this course”, and you can get lifetime access. What you get is more than eight hours of HD video in this course, along with the ability to ask me any question you want to. I will answer every
single question you post and ask in the Google AdWords course. I’m in there and you can count on me
to consistently update and add new lectures to this course. You’ve just seen, I’ll
scroll down and show you, this first section. The video’s right here are the first section of the
video you’ve just watched. So you can then get
the rest of the course, all of these sections down here, you can then get that with the coupon on jerrybanfield.com/udemy for the Google AdWords course. Thank you for watching. The next part of this now shows you how I make
Rob’s Wall Of Coin ads from scratch, from the very beginning, before any of them were made, and show you what I do
in order to get them to what you see now. On Google AdWords, you want to make campaigns that will drive the best conversions, but also get the lowest cost per keyword and get the best clickthrough rates. The best way I know how to do this is to create several campaign ad sets and do my best to try and make the ad so that I can guarantee
to find an ideal solution. So here’s my basic plan. I’m going to make one $10 per day search and display campaign, one $5 per day just search, and one five dollars per day just display. What I want to do is find where I can get the lowest cost clicks and the best conversions on
different sets of keywords. So this will be a narrow set of keywords, this will be a broad keyword for display, and then this will be
both narrow and broad. Here’s what I have to offer. I’m making these ads for Rob, who is the owner of wallofcoins.com, which is owned by Genitrust, Inc. I have bought and sold a lot of Bitcoin on Wall Of Coins myself and I’m making his AdWords
campaigns to get more buyers. You can see this interface is very simple and straightforward, offering a Bitcoin
address and address later in order to start by Bitcoining cash. So the key to any
successful AdWords campaign is having something
people want to start with. It doesn’t matter how good your ads are if you don’t have something
people want to start with. Rob hsd already verified and I know personally that Wall Of Coins has something people want, which is the ability to buy Bitcoin and cash quickly at a local bank so I know this is for
something people want. So the only question is then what can I making Google AdWords that will connect those people with the service that they need? Now before I made this I already went up and set
up conversion tracking and I will show you
that in other lectures, but now this is how to
set up the campaigns. First, do a search network
with display select. That includes both search
and display options. So I want to do is just
make a standard campaign and I’ll call this “bitcoin basic” for the bitcoin first campaign, just using everything. So search network, search partners, and I’ll see what works the best. And I only wanna target the US because this is only US banks right now. Now I wanna do is try
a little bit higher bid and I will just let AdWords
maximize the bids in this one to see what work. So now I put the budget in, $10 per day and I don’t need any ad extensions. What I can check on here
is additional options but I can always focus on
conversions if I want to. But for now, since I don’t know what
actually will happen with this, it’s easier to just let AdWords optimize my bid in this campaign. Once I have data, then I can go through and figure out what is going to work the best. And I don’t want to make too many ads in these first few ad group either until I see what’s going to work, so I want this to just
be one ad group for now and keeping it simple. So this ad group is just “buy bitcoin”. And now the headline then “buy bitcoin with cash”. And I wanna actually Bitcoins with cash and then explain clearly
what Rob’s offering to do. So, all I need then is to say “Okay, “you make a quick deposit “at a local bank “and get your bitcoins same day.” How sweet is that? Very simple and straightforward. So now I need to display URL. I’d rather shorten this
to just wallofcoins.com and then have the destination URL be the actual orders page. It’s HTTPS, so I can put that in there. So now what I need are keywords. And I actually will capitalize this to make it a nice title,
“Buy Bitcoins With Cash”, and I’m going to take
that exclamation mark out because Google’s not big
on exclamation points. So now when I go in here is I type in Bitcoin, and I’m going to make this
a more generic campaign because I’m going to do a “buy bitcoin” search campaign. So I’m going to do bitcoin,
bitcoins, and then buy, and I will just do generic
Bitcoins for this campaign and then I will try a
narrow search campaign with just “buy bitcoin” to see what the differences is. So I have bitcoin and
bitcoins basic targeting here. Now I save ad set. I let Google do the bid automatically, it’ll make it a little bit easier. I can go in and make additional ads because I definitely wanna
make another ad or two. So I will do “Buy a Bitcoin “with cash”. So there. Now I’ve got that. “Buy a Bitcoin with cash”,
“Buy Bitcoins with cash”, depending on how people want to put it. Then I can copy and edit. And I want all buys on these so I’m going to leave
that headline the same. As you can see, this is the actual speed I’m making these because this is a hands-on tutorial, this is how you are actually
going to run through it. So you can see how I’m actually doing it instead of a lofty lecture, and I will give you
some lofty lectures too, but if you can see I’m actually doing it, it can help you be the most effective. Okay, so you see here I’ve made
an ad in a different format. “Step one local bank deposit. “Step two get your Bitcoins same day.” And what I can do now
is just take the title, so I don’t know whether
“Buy Bitcoin with cash” or “Buy a Bitcoin with
cash” would work better. What I can do is copy this title and then for this second format, I paste this new title in right there. So I now have the same thing and then I can just, if I want to, I can then quickly edit, make a new ad, and do the exact same thing. So there you can see I went
and did the same thing again with another new headline and what I want to do then is just copy this over, edit, and try a new headline on it. So there, I’ve got six basic ads. And for now, that’s good
enough to start with. Because, first of all, the website in the ad has
not been approved yet. It’s always a good idea
to not do too much work until, when you making
ads for a new website, to make sure the ad gets approved, make sure the keywords go through because it’s gotta be reviewed. So I start off simple and then I try and improve consistently. So now I have my first
$10 day campaign up. So in the next lecture, I will show you then making
a search only campaign and a display only campaign. In this lecture, I’m going to show you how to make a quick search only campaign and a display only campaign. With getting started, it’s important to just work quickly because Google AdWords
can be overwhelming. There’s a lot of things you can do in it. But until you know exactly
what you need to do, you wanna just put in a
little work all the time. So this is how you make
a quick search campaign. You go here, search network only, type in a campaign name, which I’m going to call Buy Bitcoin, scroll down here, I will go ahead and
include search partners, I want US only. And I’m going to allow
AdWords to bid for me because at this point, I don’t know what a good bid is, I don’t know hardly anything
about this actual group of ads. So that’s why I do just $5 a day. I quickly take and grab the
landing page from right here, drop it down right here, and then I go make the ad group name. And now what I can do in here is find keyword. So I only want to do keywords in here that include “buy bitcoin” or “buy bitcoins”, and then I can get more ideas from that at some point. So I can go in here and
put “buy a bitcoin” there, “want bitcoin” might be good, “bitcoins quickly”, and check out see what other
keywords there are here. You can see there’s very
low amounts of searches. So I could even say “get bitcoin”, and that’s a good one too, “buy btc”, and then that’s a great actual ad title, “You can buy Bitcoins with cash”. So all these keywords are very narrow search set of keywords. So now I continue to ads, and how cool is that? “Buy Bitcoins with cash. “Make a deposit at your local bank “and get your bitcoin today.” How cool is that? Real quick, simple search ad. Then I can hit review
campaign, save and finish. And that’s a good point, right there. Violated the punctuation. Google does not like exclamation points. There. All I do is take
out the exclamation point, that saves me from
getting an ad disapproval. And there. Now I’ve got all of these set up. So the ads, that’s a real quick way to
create a search ad campaign. And real quickly, it might be nice to make one extra ad. Then I can put “Buy a Bitcoin with cash,” and then I can also put something like “Turn your cash to Bitcoin”. There, now I’ve got three different ads, I’ve got several keywords. This is a search only campaign, and I have no generic terms here. These are all two keyword terms, which will help with getting focus. So now I’ve went through, I’ve got two campaigns. I’ve got a basic one, which will show display and search ads on more generic terms, and I have a search and campaign right here that just shows on exactly what I need. Now I make a display network only. So now I go to display network only, US, $5 a day on this one, and I check the options here. And I only want to show
these during business hours because the banks need to be open so that people can make this ad. So the time zone looks like Central, so I’m going to go 9 AM and I don’t wanna show the ads on Sunday. 9 AM and I will go 6 PM ’cause that covers, I wanna cover the East Coast too so I will go up to 9 PM. But more than likely people
are going to need time, so I’m going to 7 PM. I just want people to see these ads in the middle of the day
while they have time. And I can go through
and change these options on my other campaigns too. And then I wanna optimize for conversions. And I want an impression cap too. I just want one ad impression per day, I don’t want people to
get barraged with them. So then I save and continue. So I’ll put my enhanced
cost per click bid, I think a dollar should be good. I want display keywords and now I start putting
in Bitcoin keywords. And I want related keywords, so I’ll type in Bitcoin,
find related keywords, and go down here and see what it suggests. So all of these are
different ideas it has, so “bitcoin exchange”, and I can just put Bitcoins, BTC, and put those keywords all in there too. So there. Now I put several search terms in that will determine
what actually displays. And now I make a basic ad. I can skip ad creation, no. And now what I can do is I can see if I can
actually copy these ads and then go into here and paste these ads because what I don’t want to do is have to create all those ads again. So I’ve got all the ads
already done in one campaign, there we go, I created
six new ads immediately. And if I like some of
my Bitcoin search ads I can just copy those too. I can go put them in here and paste. So even if they’re very
similar, that’s okay. Now I can even go put
those other campaigns and paste them in here too. And these come in with search network with display select on here, but in this campaign, they
come in just like that. So now you can see these original ads got approved
and are showing already. And what I want to do is get some data about exactly what I
actually get out of these. So before I put too much effort into making a lot more ads, I wanna see what kind of
conversions I get especially, but I also want to see exactly
how much my clicks cost, which keywords works the best, and get data about what I’m doing before I dump a bunch more time in. Like on this Bitcoin Basic, it’s doing search and it’s doing display. It’s got basic keywords only. So I’ve set up three different campaigns, three different settings,
same basic service, and what I wanna do is
see which actually gets the best in conversions. And then when I see which does do that, then I can make improvements. So I will showed you the
improvements I make over time as I set these up. In order to get enough data for these, what I’m doing now is letting these run for the near future and see what kind of return, most importantly, Rob gets, and how many new buys
he gets on his website. So these are done now and I will follow up with
you on how they perform, and what I do next to make
even better search campaigns and display campaigns on Google. So thank you for watching this lecture and I hope it’s been helpful. With Google AdWords, analyzing your data and
building out new campaigns to improve on what’s working is critical for getting success and keeping your conversions lower. So I showed you the basic
two campaigns I’ve built on Rob’s ad accounts here, and you can see all of the data now. What we’ve been working to
do is slowly scale this up. The problem is if you
simply increase the budget, then the average cost per
click’s going to go up too. What you want ideally is smaller budget campaigns that are functioning exceptionally well. And you can do that
through good data analysis. So one thing Robert wanted to do was target areas specifically where there are Regents Banks. So I made a campaign in
just areas and cities with Regents Banks And I just copy the Buy Bitcoin campaign and then targeted it by city instead of targeting it to all US. But here’s what the data shows. The data shows even
though this ad is showing an average position of 1.8, even though the ad showing higher, the cost per conversion is way more. So that’s all time, but look at this now. On the last seven days, it’s even worse. So there’s been six conversions total, this campaign needs to be paused. Now you can also go after
one time opportunities and Bitstamp went down, so I made a campaign for Rob for Bitstamp, this didn’t work at all. You can see the importance
of conversion tracking because absent of conversion tracking, the cost per click and
the clickthrough rate all start to become important, along with the average position. But if you don’t get actual
conversions, it’s meaningless. So look at the Bitstamp one for example. The clicks were expensive,
the position was high, and no conversions. Well the Bitcoin display
one got a lot of clicks and a low cost per click
and no conversions. The Bitcoin Regents got
decent cost per click, a very high position, and
more expensive conversions. So what we want to do now is figure out what is working the best and how can we zoom in on that. How can we do more of
what’s working really well? So what we wanna look at on this campaign is where is the actual ad spend going. So the ad spend is going
into both the display network and the search network on this. And the challenge with that is the display network has
never converted once. The Google display network
shows in places like Gmail and on AdSense websites. This campaign has spent $57 on the Google display
network, zero conversions. This often happens on Google, especially if you have a very
niche product or service. The display network may
not work at all for it. And that’s why it’s critical to isolate the display network and search network, especially in the reporting. So the simple solution
for this might be to just turn this ad set off and
try and expand on it. However, Rob is getting conversions
out of this campaign for under $10 each and 754 out of the search. So it’s not necessarily something that should just be turned off because it is working pretty well. What we wanna find is what
is actually working the best. So on the bitcoin keyword, those conversions are coming out for 731 and then bitcoins are
coming out more expensive. So it looks like people
searching for Bitcoin generally are more likely to be converting. Now here’s the thing, given this campaign in the last few weeks has only produced four conversions at an average of $14 each, compared to the other one, this one might just be worth pausing. Even though the cost per
conversion over time’s been pretty good, it’s not producing at the
same level the other one is. So this is enough data. The conversions are costing
50% more in this campaign. But the challenge is this
campaign’s also accounted for 25 of the conversions. So to continue analyzing,
before pausing the other one, Let’s take a look at this one. You can see this has no display network in it at all. And here’s the keywords. So the keywords in this
that are working best are “bitcoin cash”. When people are searching
for “bitcoin cash”, there’s a 21% conversion rate. That’s sick! That is amazing! And the cost per conversion
is only $3.14 then. Let’s look at the last seven days. And you’ll see it
actually goes down to $2, as Google has figured out
how good this is working too. The ad position’s way higher, so it looks like what I want to do is make a new campaign
with just “bitcoin cash” and pause the other ones. So what I am going to do for this campaign to help it run little better, now Google is already trying
to get the most conversions, but it’s still showing ads
on these other keywords. If you look the last seven days, Google is still trying
these other keywords to see if it can get a conversion. But you want to do enough data so that you’ve got good results on it. So looking at all time, 300 and some odd impressions
on these, thousand on here, no conversions, all these might as well be
paused in this campaign. And interestingly, the “buy bitcoin cash” has
not worked good at all, with only six clicks and no conversions. It’s strange that the “buy
bitcoin cash” did not work but the just “bitcoin
cash” keyword does work. Now looking at these, then you have “get
bitcoin”, “get bitcoins”, “bitcoin cash”, and “buy bitcoin”. These have actually got some conversions. But the conversion rate’s a lot lower and it appears that this campaign would be best to just focus on these terms that are working better. The trick is “buy bitcoin”
is still working really well in this campaign. Now let’s check the
last, maybe even 14 days, and see what we’re looking at. So “get bitcoin” hasn’t done
anything the last 14 days. Now “get bitcoins” has done
pretty well in the last 14 days with four conversions at 591. So it’s worth looking at all of these different
breakdowns of the data to try and see “Okay, “so how is this actually working out?” Over the last 30 days, “get bitcoin” is not doing as good. So what I’m going to do is just pause “get bitcoin” and leave these other three running. Since they are working, I don’t necessarily want to turn them off, but what I can do is just
create a separate ad set to scale this out. So I can create another ad group here or I can make an entirely new campaign to add to what I’m already doing. So that will be the next step, is to use this data
analysis I went through right here with you. Use this data analysis to show what to do next. So I’ve just turned off a significant portion of the ads. And based on the data, I’m going to turn this
campaign off altogether because the cost per
conversion is higher on it and I want to be able to
focus all of Rob’s budget through what is working the best. And I’m going to do that in creating these next group of campaigns. One final point is to take a
look at the keywords SEOres. So the keywords SEOres help give you an idea of how good Google thinks the keywords are. So you note that this “buy
bitcoin” is five out of 10, but the “bitcoin cash”
comes up as seven out of 10, and the “get bitcoins”
comes up at seven out of 10. And some of these
keywords that didn’t work had lower keywords SEOres, but overall the keyword SEOres all decent. What you want to do to get the lowest rate is to be running ads through the highest keyword
SEOres all the time. So I appreciate you watching this. I hope this Google AdWords
tutorial for analyzing campaigns has been helpful for you. And what I’m going to do next now is show how I use this to create more ads and scale up what is working. What I want to do with that Google AdWords campaigns I have is get the campaign working the best to scale up successfully and zoom in on what’s working the best. So what I’m going to do is mostly leave the campaign
that’s working good alone, while I make new campaigns to see how they will function. So I begin, I will first click and
select this campaign. I will go to edit, copy, and I will go to edit, paste, so that I can make a new campaign. I’ve clicked on paste and now I wait for Google
AdWords to make it. So now this is called Buy Bitcoin #2. So I do is crosscheck with
this original campaign, what was working the best in it. What I want is to split test things across all the different campaigns. So here I’ve got three keywords
that were working the best. What I want to do is just do the keyword working the best in the new one. So I go up here to all online campaigns, and in Buy Bitcoin 2, now I’m going to zoom
in on just the keywords that were working the best. I will delete all the other keywords, except “bitcoin cash”. So I go up there and I hit remove. So now I only have a
Bitcoin Cash campaign. So now I will rename this
campaign to Bitcoin Cash so that I remember what I’m doing in it. So now this is a Bitcoin Cash campaign, now I take a look at the ads. What I really need to know is which ads working the
best in this campaign. So I can do that up here, and I can actually look
at all the ads at once and then see which had the
lowest cost per conversion. So if I scroll down to the bottom, this one seems to have had the lowest cost for conversions, “Buy a Bitcoin with cash”, but I don’t know if I want
to write it just like that. This one has had a lot of conversions, but this one has the highest
conversion percentage and it was in the Buy
Bitcoin search campaign. So if I click on this, it’s in the campaign
that’s working the best. So what I can do is also look at which is working the best in the last seven days. So in the last seven days, “Buy Bitcoins with cash” has been what’s Google’s been using. And I compare that with all time then “Buy Bitcoins with cash”. So both of these are working, so what I can do is go over
into my other campaign. And what I know, I know that the I can remove
the “Cash to Bitcoin Today” because that’s not converting. So all I need to do is go here, edit, and remove, and when I’m just starting a campaign, I’d rather remove so that I don’t have any
other data in there at all. Now if this campaign had been running like you saw on my last campaign analysis, then I’d just pause, so that way I still all the data there. But when the campaign’s new, then I want to remove it altogether. So what I can do now, since this is on the
“bitcoin cash” keyword, I can try some different phrasing because I’m not tied to the
“buy bitcoin” keyword anymore. So what I wanna do is copy and edit. That copies a new ad and allows me to go in straight to edit. So now what I can do is try changing the title especially because I don’t know what
people are searching with on “Bitcoin to cash”, but what I can do, I can come over and use
a keyword tool I’ve got to try and guess what
people are searching for. So I go to this keyword tool that I own, I put in “bitcoin cash”. And I’ll see if I can find
what people are searching for related to Bitcoin cash. So here’s one thing that might be good, “Bitcoin cash deposit”. “Bitcoin cash deposit. “Make a deposit at your local bank “and get your Bitcoin today.” Really cool, right? So there, that matches
with and off course. I like to use exclamation points but Google’s not big
on exclamation points. So there’s a “bitcoin cash deposit”. And then see what other
terms there are here. “Bitcoin deposit walmart”,
that’s interesting, I didn’t even know that. “Bitcoin anonymous cash”,
“bitcoin atm cashout”, these might be good, “cashing a bitcoin”. So using this keyword tool
helps give a good idea of what people might
actually be searching for. “Bitcoin cash bank deposit”, a very good exact term I can use. So what I can do is copy another and edit, and then I can go “bitcoin
cash bank deposit”. And I can capitalize all of these. And I can always copy
and make more versions of the same ads then. So that’s what sweet about
combining these tools like this, is you can then change up the ads without having to get creative. You just see what people
are actually searching for. So now in this one I
put “Bitcoin for cash” and I’ll try adding “today”, “Bitcoin for cash today”. And, of course, the exclamation point again
is an issue for me. (chuckles) And scrolling down through here, are there more options? “Bitcoin how to get cash”. There’s so many good
options, “Bitcoin into cash”, and now that’s another good one I can put. “Change Bitcoin into cash”. Another good wording, and what Google will do
is run all of these ads and test out exactly
how they work the best. So all I have to do is just try out these different versions of these ads and then Google will figure out which one actually works the best. Again, another copy and edit. I drop “Bitcoin local cash deposit”, now you can see him out of space here. So since I’m out of space here, all I do is just shorten
it, “Bitcoin local cash”, and let it go because I don’t know which
of these work the best, but I wanna give Google as
many options as possible. Now I probably don’t want to get cute and put “bitcoin money laundering” or anything like that. But I want to continue with as
many these terms as possible because if this is what
people are searching for, for example, “bitcoin cashout”, a very good phrase that might work or might not. So what I can do is try
this, “Bitcoin cash out”, and then I can also try and copy it with “Local Bitcoin cash out”, and I can even do “Bitcoin cash out local”. I’ll let Google test all of these and see which one actually works. So you get the idea here, I’ve got a very narrow keyword on this, I’ve got one exact keyword. And then I go through and
make a bunch of different ads so that Google can figure out
which ad converts the best and then run that add more often. Now I’ve made an exact duplicate of the previous campaign I was running, so it’s got the same settings in terms of location and timing. I know that’s working, But what I wanna do is test some different location and timing options. So to expand, I will show you what I can do to expand on what’s already
working even farther. So I’ve shown you how to
make a new ad campaign based on what’s working using
keywords and new ad types. Well now I’ll show you
how to expand on that by testing out some
different possibilities, like different location
and different timing. So you saw I just made a new campaign. Now what I want to do now is
mix-and-match a little bit. I want to combine some of what’s working about this campaign with some of what I’m
testing on this campaign and see will the new ads work better than the ads I had and other campaign, and I’d also like to test with a more narrow time schedule. So I can do that with another campaign. So what I’m going to do
is copy this campaign, like I showed you how to copy one before, and then I go to paste this campaign, and I’ll show you how to
do some more functions that are helpful for quickly reproducing the work you’ve already done. So I don’t obviously wanna go through and make all those ads again, right? So what I do is I select
all these ads like this, and I can copy all these ads. So I copy, and then I go up to the
new campaign I made. I go to this campaign and I go to ads. And now I can paste all those ads I made in that last campaign into the new ads. So in order to do that, I have to actually go
into the ad group first. So there, now I went into the ad group, and now I can paste the
ads within the ad group. So I copied all the ads there and it actually created duplicates, so normally you might not
want to check that one. So I’ll erase these
two duplicates, remove, because they’re already in the campaign. So now I’ve got all of these different ads in this campaign and I’ve got the keywords that I’m using in the first campaign. So I wanna keep those three keywords, I’ll remove the other ones. So I got those three keywords
that are proven to work and I got all the new ads I made. So what I wanna do, in order
to change the add schedule up, I wanna try letting this one run on a different add schedule and see what works the best. So I’m looking at the cost per conversion, I’m sorting all my ad cost per conversion. The best the cost per conversion I have is on the “buy bitcoin” on the 9 AM to 7 PM conversion window on Tuesday. That seems to be working
really well for some reason. I’ve got nine conversions on Tuesdays and I want to see if there’s any other random kind of looking outliers like that. So it looks like Saturday, I’ve got a very high
conversion window also, and then Monday. Now I could just sort this by campaign and take a look, where
my conversions coming in? I’ve never got one conversion on Friday. So it looks like I
probably don’t want to do anything on Friday. Thursday’s not looking very good either on “bitcoin basic”, but the main one I’ve used successfully is “buy bitcoin”, so let’s cross-reference it with that. So Friday does not look
like it works good usually and Wednesday has not
been working good either. So what I want to do is try one just on Tuesday
because for some reason, I’m getting an unusually high percentage of conversions on Tuesday. And what I can do is narrow
the times down a little more, I could even expand them
because it’s just one day. So I wanna try one just
on Tuesday and Saturday and actually I could just run this one on Monday and Thursday also. So I can just take out the days when it’s converting the worst, which is Friday and Wednesday. I could take that out and that’ll allow me to see if there certain days of the week people tend to be more in the mood to buy. So I just looked at the recent data. You can see I got four
conversions on one Saturday and then I got one on
Tuesday and one on Wednesday and three on Monday. So it looks like Thursday
and Friday are often days where people aren’t buying as much. Now this just could be a coincidence, but some of these coincidences can produce very powerful results for getting better
conversions at a lower cost. So what I want to do is run
one of these without Friday and change the schedule a little bit. So what I want to do is remove all the existing scheduling and then put a new schedule in. So that’s the main thing I’m going to test on this new campaign, is to remove the selected ad schedules on the new campaign I made and then add a new schedule
on the new campaign. So I’ve done that, I’m up here on all online
campaign setting ad schedules. Now I create custom ad schedule, and what I want is what’s been working. And I’ve noticed there
haven’t been a lot of buys two hours before, so I’m going to start ads
at 10 AM and run them. There haven’t been a
lot of buys after 5 PM, so I want to try and zoom in
on the most successful hours, and then what I want to is make individual days on this. So I’m going to do Monday and, nope, It makes you have to go through
and do this individually. So then I will do Tuesday, 10 AM to 5 PM, same thing, and then Wednesday, 10 AM to 5 PM, and I’ll zoom forward
through doing all this so you don’t have to watch each day. So you can see what I’ve created. Now I’ve got a new add
schedule for this campaign where the ads don’t run
on Friday or Sunday, like they haven’t been running Sunday. And now what they do is they run in a little more narrow window based on the conversion date I’ve had. And then I can put them in, I click save, and now I can test out the new
ads and the new add schedule in this new campaign. So what I wanna see is
will this add schedule removed the high cost conversions I’ve been getting on Friday. Because if you look by date and time, Friday in every single campaign seems to be the worst, and then the other days tend
to perform better consistently, with some days not working
well in some campaigns. But Friday consistently
looks to be the worst day. No one wants to buy Bitcoin on Friday. So getting that deep into your campaigns can be very helpful with improving. So now I got a Buy Bitcoin 2, and I wanna put this on the schedule, so minus Friday. That’s the basic change and then plus cash ads. So that way when I look at this campaign, I know “Okay, “this is a Buy Bitcoin one
minus Friday plus cash ads.” So then I don’t have to remember every time exactly what I did. So I hope this campaign creation
has been helpful for you to see some of the ways you
can scale up in Google AdWords without just blindly
increasing the budget. Thank you for watching this and I hope it’s been helpful for you. Thank you very much for
watching the second section of this course, where I show you creating
Rob’s Wall Of Coin ads from the very beginning, showing search and
display network campaigns from the very beginning, search and display only campaigns, analyzing Google AdWords campaigns, making new campaigns, and ad scheduling. That part of the video
that you just watched is a free preview from
my pay-per-click course. If you view all of my Udemy courses at jerrybanfield.com/udemy and you scroll down to the
pay-per-click with Google AdWords and Facebook advertising in YouTube ads, you can see this course on Udemy. This course is really good if you wanna try different
kinds of pay-per-click ads because it includes not
just Google AdWords, but it includes strategies, how to get people to promote you for free with their pay-per-click ads, and then it shows the exact
videos you’ve seen here for now. I will be adding more into the course by the time you watch this. Then it shows Youtube ads, Facebook ads, Twitter ads, LinkedIn ads, and then even mobile advertising and pay-per-click advertising
strategies for business, where you can get tips,
tricks, and clients based on my experience getting hundreds of pay-per-click ads clients. You then get some bonus material and I will even show you how I’m getting one cent cost per click ads
in the USA with Buzzcity. I will build more of that in the course by the time you’re likely
to have watched this. Thank you very much for
watching this tutorial, which you might think goes on forever. It’s a full-length course and what you can get now the next section is a behemoth huge section where I show you making
my Udemy course ads from the very beginning. This section is a preview of the first several sections of my Google AdWords Udemy course and this is where you
really get into doing exceptional things with Google AdWords. So thank you for watching this, and here goes a lot more
videos on Google AdWords. I hope you can share the same mindset. I have faith that going
forward with Google AdWords and doing the hard work, I will find a lot of successful campaigns. And that is very important
in getting started. so if you can take one concrete
step with me right now, have faith and know that all you have to
do is to what I’m doing with your own products, work hard at it, and right now all you
have to have is faith, faith that you will do it, faith that continued effort
will give you what you want, that’s all you need. Follow me in this
course, continued effort. If I can see here and
honestly share with you the faith I have for my ads when I don’t have any money right now, when I haven’t made one
sale through AdWords on a Udemy course, then you can have that
same faith and courage. And as you watch me go through and fail at things in this course and watch me go to and fail
at them again and again and then you watch me
find things that work, and then, by the end of it, looking at it like “Wow, “look at all these
campaigns he has running now “that are making sales.” Look at it that this
faith in the beginning is how all of this happened, and the faith must go all the way through. I have this faith because I’ve done a lot of things like this, I’ve done things like
serve clients like Rob who are getting great
results on their ads. I know all I have to do
is work hard at my ads and keep try new things and focus only on conversions and I can sell my Udemy
courses on Google AdWords. So if you can take this
first step with me right now is to have this faith that you will follow
along with this course, you will try things on Google AdWords, you will find campaigns
a give you positive ROI, and you can run those
campaigns indefinitely. So thank you for taking this step with me. You might say this is the
easiest step in the course or you might say it’s the
hardest step in the course. When you’re looking at this kind of data, it can be hard to have faith that you’re going to have
exceptional things in the future. That can be really easy also if you’re used to living a life on faith. So thank you for watching this, I hope this is inspirational
getting started, and I will walk you through exactly what I’m doing each step to set up my own campaigns, and if you just do what I do, you can get the same results. I will intersperse it some with what’s worked from Rob’s campaigns to allow me to pull even more information in this course for you and then to duplicate it myself. So thank you and I hope you’re ready for an awesome experience in this course. Google AdWords gives you
a lot of data to look at. And the one thing I’ve
noticed from clients is that it’s very important to focus on the data that matters. There’s a lot of data in Google AdWords that does not matter, especially getting started. And even when you’re doing really well, it still doesn’t matter. So let me show you
exactly what does matter. This is the only thing, the only primary thing in
Google AdWords, conversions. This number in Google AdWords is the one thing you really are looking for all the time. What’s the cost per conversion. The thing people often do, if they are tracking conversions, then they get obsessed
with the average position, the cost per click, the keyword SEOres, and I know, I made all
these mistakes myself. The only way to really do exceptional work from the very beginning in Google AdWords is cost per conversion. And no matter what you doing, it still comes down to conversions. If you’re an attorney, you can get call tracking
conversions set up. If you’re selling products, you can get conversion
tracking on your thank you page after people has purchased. If you getting email addresses, you can put the conversion
tracking on the page after the email sign-up. You can also put it on an upsell page. No matter what you’re trying to do, this number, cost per conversions, is it. This is your number one focus point. You do not want to try and do more than go outside of these
little box right here, conversions, cost per
conversion, conversion rate. But even within that, you really only need cost per conversion because if you keep running
your data long enough, the cost per conversion will
tell you everything you need. Now the number of conversion’s helpful to see whether you got an outlier. Occasionally you’ll just
get lucky in some areas and get a really cheap conversion. But especially on an overall campaign, this is the sweet spot. So this means you can
ignore average position, you can ignore average cost per click, you can ignore keyword SEOre. you can ignore clickthrough, you can ignore impression, you can ignore clicks, you can ignore everything else and that makes it easy to be
successful in Google AdWords. The human mind is very effective
at focusing on one thing. When you try and focus on all
these other things in AdWords, your mind can barely even function in terms of trying to
process all of the data. And I’m pretty smart and I like to think you’re pretty smart. So let’s use our minds
the way they’re wired. One thing, cost per conversion. And this sounds easy and you’re probably like “Oh why is he repeating this so much?” Getting started, you’ve got to start with this. That’s the second step to take, is a commitment to focusing only on cost per conversion. My clients often get into things like “Well I wanna be higher ranked. “What about my cost per click? “What about my clickthrough rate?” And I tell them the same thing. Your cost per conversion
is all that matters. It doesn’t matter about
any of the other data because within all of
these other little numbers, all they do is add up
to cost per conversion. So it’s easier to
understand the exact outcome than it is to try and
dig into the details. And with what I know about Google AdWords, it’s very important for me
to get this right with you at the very beginning of the course. The reason is Google AdWords
gets really complicated and if you try and get
into all the complication, like for example, if you try and see your
cost per conversion at different positions and you’re trying to get
into position bidding, if you get in over your head too fast, Google AdWords will drown you. So your cost per conversion
is your lifeboat. Your cost per conversion, when you start getting into making all these campaigns with me, when you start seeing
all of what I’m doing, your cost per conversion is the only thing you gotta notice. So I’ve got these very
beginning of this course with two things, faith and a relentless
emphasis on all that matters. The utter simplicity has a huge power. So everything you’re going to see me do, if I’m not getting conversions, I will stop doing it. That’s another beautiful thing
with the cost per conversion. If you’re getting low cost per clicks, your ad’s high, your clickthrough’s good, it’s easy to think this works. If you’re not getting conversions, if you’re just sitting there getting zero cost per conversion or really high cost conversions, nothing else matters. So thank you for sitting
through this with me. Just getting started with faith and understanding this one thing will make the course so much easier. If you are an 80-20 person, I’ve given you the 2% of
the things you really need that make 98% of the difference getting started with Google AdWords. So I appreciate you watching this and hope this has been useful. You might’ve noticed, if you haven’t set up
conversion tracking already, that there are no options for conversions in your default AdWords reports. And that’s okay, what you have to do first is go to tools and set up conversions before you’ll actually get
this available in your reports. And then once it’s up there, you can always customize
your columns like this to make sure that you’ve got
your conversion data in there. So that’s in the conversions tab. And then you can do all
kinds of good things to get even deeper into conversions. But it’s just, again, you want to stick with
that cost per conversion, that’s the main one. So what you need to do before you even set up
your conversion tracking? What you need to do is be ready to set up your conversion
tracking in your website. so for my Udemy courses,
they make it pretty easy. There’s a custom interface that I’ll use to set up my conversion tracking in Udemy. So all I have to do are actually pull a couple of things out of the conversion tracking and put it into my Udemy course. That’s easy enough. If you’re using another website, what you need to do is be
on your thank you page. If you have something like WordPress, where you have a landing page that people go to after
they’ve completed an order, you want to go to that page and then pull up the code and then get into the text of the codes so you can just copy and paste the conversion tracking
code once you get it. If you use some other type of web hosting or web set up, what you’ve got to be able to do is get a hold of that thank you page, the page that shows
right when the purchase has been completed. If you can get a hold of that page, then you can’t set up conversion tracking. So I’m just looking at contact page. I don’t have a thank
you page on my website, everything’s through Udemy. So it’s important to see you’ve gotta be able to get the code on that success page. If you’re doing affiliate marketing, this can be tough because they won’t allow
you to actually put the conversion code
often on the order page because it’s through another party. So conversion tracking, you can do things like put it straight on the landing page, or you can put it on an
option where you click on it and then the conversion tracking code comes up on the next page. The problem with doing it that way is you can optimize for your clicks at least so you can see where you’re
getting genuine clicks, but the problem is it’s no substitute for being able to track actual payments. So what you got to do getting
started with this course is get your actual conversion code page ready to go first. So on Udemy, this is easy. Or on WordPress, this is easy. But if you’ve got some other set up, figure out a way where you can actually get your conversion
tracking code on a page. If you’re doing an email sign-up, this is really easy. All you have to do is put
it on the thank you page and then your conversion
tracking code’s triggered. So get it in a position
where you can add it and then I’ll show you
exactly what to do to add it. Now that you’ve prepared for
conversion tracking set up, let’s go ahead and grab that code. So you click on tools,
you go to conversions, and this is where you
make the magic happen. You’ll see I’ve already got a lot of conversion tracking set up on my previous Udemy courses. And it’ll say unverified until I went through and
actually tracked conversions through Google AdWords. So if you look at Rob’s
ads real quick here, you’ll see that this is what it looks like when it’s running correctly, it will say reporting. So when you’re just getting it set up, like I’m showing you how to do, unverified is how it will look. So to get started, you click plus conversion and then you pick exactly
what kind of conversion you want to track. I’m going to show you how to
do website conversions in this, that’s the basic type of conversion that you are most likely to want to track. You may also have app
downloads or phone calls and you can easily go through
and do a similar process with either of these. So I select website and then I need to do is cross-reference this
with my Udemy course. So I’ll go retargeting to just copy the name of it and I’ll preview as guess to do that. I like to keep things right
so I don’t misspell them. So I grabbed that, I’ll put the exact name
in here, I click done, and I’ll put how much a conversion
is worth to my business. Now I’m going to use $99
codes in Google AdWords, so I put done and I count all conversions and then I put category, purchase, sale. I hit done. Now this last option is definitely you wanna leave it on. Google can figure out much more about what gets you a conversion then Google will actually show you. So you want Google to be able to do everything they can do
to get you conversions. So I leave that on, so I click save and continue. Now Google has the code right here for me to place on the conversion page. So if you’re doing email
addresses, you’re collecting them, this goes on the thank you page after someone has submitted their email. If you have an online store, this goes on the thank
you for purchasing page. So these are the two main scenarios you’re likely to have. In any other situation, you want to put it on the
page that shows immediately after your desired action has been taken. If you can’t get access to that page, if you’re doing something
like affiliate marketing, then you can put it on the page right before they take
a key action for you. So what you do then is
copy all of this code. If you’re doing something like putting it on your WordPress website or a lead pages or a similar template, you copy all the code. And then in the text format, you paste the code directly
into the page like that. And then what you can easily verify that the code’s working on there. So if I click save and I click update and then I go to view the page, I can easily verify the
code’s actually on there. If I go to right click, view page source, and then I go to control f, and I go find the conversion. So you can see I’ve got a Google ad services
conversion right there, and here’s my Google AdWords code, right on this page. So if anyone visited this page as a result of the ad campaign, This would trigger a
conversion back to Google, so that confirms the code’s on there. So if you have your own
page with your own code, it’s real easy to make
sure the code’s on there. So I don’t actually
want to try conversions on my contact page so then I can easily go back in here and modify or remove the code by just starting where it says Google code for retargeting
conversion page. And I take that off, and now I save and I update. So now I’ve removed the codes, so it’s that easy to put the code on and remove the code that way. So this tag both tracks conversions and allows retargeting, so that’s a pretty sweet
thing that happened. Now if you have a click
conversion tracking code, you can actually go down
to the actual event here and you can track a click. So if you have something like affiliate marketing you’re doing, this might be a way to go, because if you can’t put an actual conversion code on the page, you can at least track people that click. But for me, I just want a page load because that’s my confirmation, I just want a page load. And what I actually want to do is put this on my Google AdWords tracking in Udemy. So this will help you understand the parts of this conversion
tracking code also. So if you’ll notice, it has conversion ID and
then three different labels. So Udemy is giving me the option to put three different conversion
tracking codes on my page. The conversion ID will be the same on all of your Google AdWords tracking. the only thing that’s different is the individual label. So what you can see in
the actual code here a little better if I zoom in, I’ll scroll down, you can see in the actual code that Google has a variable
Google conversion ID right here, a language, format, color, and then the conversion label. So what I’m doing, I will copy the conversion ID. I will go through into
the Udemy interface here and put that in. So any tracking you’re using that has third-party
integration for AdWords is liable look either like this or to put the code directly in. So understanding the code is helpful for getting these things right So the ID and the conversion label are the main parts of this code, so I just grabbed the ID. So then what I go in here and do is grab the actual conversion label. So I go put the label in here. I put the label and the
success page label right there and then I hit save. So now I’ve got the conversion tracking ID and the conversion label in there. And so now I’ve got it set up nicely so that the code is on my Udemy page. The problem with this is, and the problem if you’re
using third-party tracking, you may need the actual
code to be triggered before you can go in and confirm that the code’s on that page. So this is what happens after
you hit it, you hit done, and now the code’s back up here. So these are all my conversion codes, so what I’ll do is do this again faster to show you another one without all the explanations. So I go through there, I click website, I type email marketing
instead of copying it because I figured I can spell that. I’ll go in here and put
each time it happens, $99, done, all conversions category, purchase, sale, done, save and continue. Now I’ve got my code, all I need the ID right here, which is the same as the other one. I drag my Udemy page over,
throw an ID in there. And then I take this new
conversion label, copy that, and then I grab my email course again, drop that on a success page, hit save, now I’ve got the code on that page also. Now I could test this. I can test this by going through and
actually buying my own course in AdWords, so I will actually do that to make sure my codes are running once I’ve got my ad set up. Because it’s absolutely critical to make sure your codes
are running correctly once you’ve got it set up. So I appreciate you watching this and I hope this has been useful for you. Verifying your AdWords
code is very important before you start spending money trying to track conversions, because if your code’s not verified, you could be getting
conversions and not knowing it. So I’ll show you how to
verify your AdWords code. The best way is just
to search for your ads. Click on your ads and go
through and buy it yourself. The problem with that is that you really need to set up your ads in order to do that. And then you ultimately
have to click your own ad and spend money on it. So here’s a way to verify for free just by doing in on your code. So what you can do now, you can click more, learn more
about verifying your code. The easiest thing to do is just to confirm the code
is on the correct page. So if you put this on your WordPress page or a similar page you have
access to the code for exactly, it’s pretty easy to go through, view your source code like this, and then all you have to do is just find the actual
Google AdWords code in it. So all I have to do to do that is I go over here and I find my Google code in here. So I can control f and I can search for Google. And I can see there’s
a conversion tracking set up right there. This is for my entrepreneurship course, so I can cross-reference
that by clicking this. I look down at the code and then I see that that’s the exact same
conversion label right here. So if I scroll down, you can see this link is exactly the same and you’ll see it found the
conversion ID right there. So that confirms the code is on the page. And the second thing I wanna do is make sure the actual
label’s on the page correctly. So I can go over here and put that in and the label’s right there. So I’ve got the link on the page, so when this course gets purchased, I’m confirming the codes on the page. Now there’s one problem. I can see there’s also another conversion tracking pixel
on this page from Udemy. So this is Udemy’s code
they’ve got on the page, alongside of my own. So this is a nonstandard implementation according to Google. Now the nice thing is it’s loading an image, it should still work just fine. This is the one by one image its loading, and what is doing is
polling this actual page. So this should load just fine. So that’s one way to verify your code, is to go to the actual page
you think you put it on and view source. If this means you need
to order your own product to make sure it works, then do that. And on WordPress or any other page where you control the code, this is easy. Now what I had to do in my Udemy course, I actually had to go through
and make another account and then buy access to my Udemy course so I could load this payment success page. That’s what I had to do to get this. And now there’s another thing you can do if you don’t want to have
to control find in here that can work well too. Google gives you a tag manager that will help you find your
code a little bit easier. So this is called Google Tag Assistant. If you’re using Google Chrome, you can easily just download
and install Tag Assistant. You click on the link here and it’s called Tag Assistant by Google. It’s an extension Google offers to help make what I just showed
you how to do a lot easier. So what I showed you how to do required manually copying
and pasting the code and then it only involved searching for the actual one I showed you. So what I did, I added this by Chrome in the link, I’ll zoom out. So any time you click on this, there is a link to learn more
about verifying your code. On that next page, if you check for verify code snippet, then you can click the download
link straight from here, I’m using Tag Assistant. So that’s where I got it. So now what I do, I’m on the success page. So if you go to your page where
your conversion code’s at, then what you do is click this little tag up here in the corner. And what you’ll get is a window like this and what you have to do
is click check on it, and I’ll do that with
you on another course. So I’ll grab another one
of my courses on Udemy and go through this process with you. But this is what it looks like. It shows you all of the
Google code on the page. It shows the Google Analytics on the page, it shows the remarketing on the page. it shows the Google tag manager, and it shows every AdWords
conversion tracking pixel. So you can see this one is mine. So I click on that, It gives me the conversion
label and the conversion ID. I go back into my account over here, and these are the exact same
numbers I’ve got right there. And I showed you the hard way, going through and doing it, with finding it in the source code. So you can right click
and view page source to do it that way, but if you got tag manager set up, this is a lot easier to just fine your tag right there. So what I’ll do is I’ll show you how to do this on another Udemy course. I’ll go grab another one of
my Udemy courses right now on another window and show you what it looks like to render it for the very first time. So I grabbed this success
page off of Udemy, so this is the exact landing page I’m on. Now you have to be signed in
to Udemy to see this page. I have to be signed in the my account, so you may run into things like that. So this now is a brand-new page I haven’t done before. You see the tag assistant is blue, It hasn’t been ran yet. So what I do is click
“Check this page now” and it pulls up all of
these conversion tracking, you’ll notice those look the same. So this one I know from looking
at my previous conversions, this is mine. So I click on it and I can now go check this against my SEO course. So I go back to tools,
back to conversions, I go, I check SEO Udemy sale, and then I looked at the numbers here. It starts with CIF7, and if I go back to this one, it starts with CIF7, ends with 1AM. Same conversion ID, same label. So my code is correctly triggering on this page also. So at this point, doing this on three of my courses, I’m pretty comfortable that the Udemy code’s working properly. So if you’re using some
kind of third-party and you check several of
your products like this, you can be comfortable the
code’s working properly without needing to do every one, maybe. However, if you’re trying to make
all these kinds of sales, it’s worth sitting there
and doing every single one. I won’t take you through
doing every single one now because you don’t have all year to just sit here and
watch me do my own work. What I hope I showed you through this is how to go and use this page that check your conversion
tracking that Google gives you. And I’ve given you two ways to do that. You can do it with the view page source, right click view page source
when you’re on the page and you can just manually control f and put the same label in
that you found earlier, or you can use a tag manager, which is what I used
to very quickly pull up every bit of Google code on the page. So thank you for watching this and I hope this is useful for you in confirming your conversion
code’s tracking properly. In Google AdWords, there’s another way to track conversions that works much more powerfully than just placing a
conversion tracking pixel like I’ve shown. Using Google Analytics can allow you to do more than just track conversions and it makes the integration of the conversion tracking pixel seamless. Google Analytics is Google’s product for tracking website traffic. And using Google Analytics
integrated with AdWords produces a lot better result than just doing conversion tracking. So if you want to do your
ideal conversion tracking and really get into understanding what people are doing on your website, you want to go to Google Analytics. If you don’t have a Google
Analytics account already, you go to google.com/analytics, you click access analytics, and it’ll bring up your
accounts like that. If you’ve already got
an Analytics account, I’m going to show you how to link that to your AdWords account. So all you have to do in your existing Google Analytics account is click on admin. And then what you do is pick a property. So I pick, say, this
entrepreneurship course. I go to admin and now you’ll see the opportunity here to AdWords linking. Right down in the middle,
I click AdWords linking. Now if you got this set up, you’ll notice this is the
same Analytics account that I already have my AdWords account on, so you definitely want to do it that way. And there’s a button in
Google you’ll use first to link your Analytics in AdWords, and then you link them over here with each individual
property in Google Analytics. So I’ve already linked my AdWords account to my analytics account, which is easy to do when you
got them on the same email and then I’m in the property, it’ll bring up automatically to suggest the account
that’s already linked. So I click continue, and then all I have to do is put in a name for it, so jerrybanfield.com/adwords. And then I put all website
data to link that way and I click link. So now this Google Analytics property is linked with my Google AdWords account. I can directly create
remarketing after doing this and I can see Analytics
engagement in AdWords. So it’s a lot more powerful level of data. Now what I said to start with, you don’t want to get too
much data getting started. So this is more appropriate if you already are using Analytics or if you consider yourself
a bit of an advanced user and you want to pick
up something fast here. That said, if you start out with Analytics this way, it can be easier to create
all your conversions this way. Because then all you have is you have your AdWords linking, you have the AdWords
direct link right here. So now all I have to do
is go to refresh this to bring up the new
Google Analytics account. And at some point it’ll allow me to bring in my all my linked accounts and import them. It takes a little bit of time, I just put that in. So all you do then is import your existing conversions you’ve already set up in Google Analytics. So it’s a beautiful thing then because in Google Analytics, I got goal URLs set up here. So I’ve set up the exact URL that I already want to track here. And so if I go to the
Facebook course you can see I’ve already got my goal URL set up here for my Facebook course. So in Google AdWords, I went to Google Analytics. It gave me the option to import a goal, which it can take a little bit of time to get that set up. Google will pull that
in there automatically. So then when that was in
there, I imported that. And now I’ve got verified
conversion tracking from Google Analytics side for my Facebook course. So theoretically, I could pause this, but practically I want to just make sure the conversions
get counted getting started. So I got a double layer of
conversion tracking set up on my Facebook Udemy course right now. So that’s an ideal scenario, if you’re already are
using Google Analytics and you want to get started, to have it linked with AdWords and then go back here and mess with the goals and set up a goal on the URL you want people to reach. So that can produce an
ideal experience with you. And then what you can do, you can track all these
Google Analytics data in your actual AdWords account. That will help you to really dive deep into exactly what your ads are doing. But back to what I said to start, all you need to do is have conversion tracking
set up to start with. And that’s all you need to do even until you get really
deep into what you’re doing. So once you got some kind of conversion tracking pixel that you know is working, whether you used the
Google tag manager up here to verify it’s working, or rather you use Google Analytics to link in a pixel here, then it has something say
no recent conversions, which is verifying it’s actually working. Now you are ready to go forward and start making ad
campaigns in Google AdWords in order to get yourself the best results on your ads. If you want to use Google Analytics to at least track your website and then to optimize with
your AdWords conversions, I will show you how to
set that up right now. So if you don’t want to do that, you can just skip ahead. If you do want to do that, I’ll walk you through setting it up and how to track it right now and then you can do this yourself as soon as you’ve watched this. So I just finished setting it up in another one of my Udemy courses, so I’ll go home, I have
one more to do it on, and start over from scratch. So what I have, I have one Udemy course to put it in. But what I will show you will work no matter where you’re
trying to put the code. I’ll show you alternate options to put the code in. So I’m going to go create a new account. So what I need to do, I started my Google Analytics account, which you go to
google.com/analytics to create, I click on admin, I gotta make sure I’m
in the right account, and then what I want to do is pick and add a new
property in the account. So you can see my website
in a separate account, which is good. You want your accounts
grouped by what you’re doing. So if you have different products you’re all tracking
separately like Udemy courses, you put them in a new property. Otherwise if you don’t have an account yet or you need a new account, you can create a new account. What I do, I create new property, and what I want to track
is my email marketing without asking for an email course. So what I need for this is
the actual URL to start with. So I copy this exactly, and I’ll put the title in, “Email Marketing” because I
know it’s an Udemy course, I don’t need to put anything else in ’cause these are all Udemy courses. So I put the actual URL in, I strip off that beginning of it and I put HTTPS, because that’s what I want to track. So I got the exact URL in, in this format, then I pick an industry category, this doesn’t matter too much, it’ll only matter for comparisons, and then I pick my time zone. You definitely wanna pick
your time zone correctly. And then I click “Get tracking ID”. This gives me my tracking ID now and then the tracking ID is ultimately what I need to implement the code. So what I do to put the code
on a third-party website is take the tracking ID and go put it within
my actual course here. So I go back over to my Udemy course and all Udemy needs is that
tracking ID in that format, so I hit save. So what I don’t need to do
now is do anything else. Now if you’re using WordPress, there’s two easy ways
to do this in WordPress. I use header and footer and I also use Google Analytics by Yoast. Because I’m using the Yoast SEO plug-in, all I do is download the
Google Analytics by Yoast and I put my tracking ID in the exact way I just showed you with my Udemy course. It has a section where
I put my tracking ID in and then that’s all I have to do with it. That makes things a lot easier. So I’ll show you the dashboard on the Yoast Google Analytics. So I have my settings right here, so all have to do that manually enter my UA code right here and then it tracks it. Very easy to do. And that works on WordPress. This also works on WordPress. If use the header and footer, then this allows you to insert code into the header and
footer of your website, and it’s just
wordpress.org/plug-ins/header–footer. You download it and put
that in your website. And then you can insert this code into the page you want to track. Now if you’re using anything
besides what I just showed you, you either need just the UA ID or you need the tracking code, which contains the UA ID. So if you’re using your own code, you just put this in there. If you’re doing something like lead pages, where it gives you the chance
to put the code in there, you just put this code in there, or if it has an ID directly in there, you put that code in there. So between these two, that’s where you are able to make the actual code segment. So now I want you to go back here to integrate this with AdWords, then you need AdWords linking. So you set up a new AdWords link, jerrybanfield.com AdWords, you put the all website data here, you link accounts, and now you got the accounts linked. It can take a little
while for Google AdWords to import all of your
Analytics account in, so you wanna get those
linked ahead of time if you’re set on using Google Analytics. Then you can set up goal URLs within your course, you can add a goal right here. So I’ll click on add a goal
to show you how I do it, and I put in a revenue action. I click on next step and I put enrollment in the description. It’s a destination page,
so then I put begins with. And now if you’ve created a previous goal, there’s a nice little
shortcut you can use. So I’ve already made my other goals and I know they’re working, so I just go over to admin goals on my existing enrollment goal, and all I have to do is
stick this in at the end. So I put that in at the end, and then you remember
the original property link I had. I just need to get this
for Udemy at least. I need to get it with the
beginning of the URL like that, so I put a slash there. So since this is on Udemy, I just need the URL to begin with this. I put a value, I just put
a dollar in for simplicity. And then I hit create goal. So now, that easy, I’ve got the goal on, so eventually then I can
import that into Google AdWords with my link AdWords account. I can import that into
a conversion itself. So now I’ve given you everything you need to get your conversion tracking set up. So I’m grateful you spent
this time watching this and I hope seeing how to get all of your conversion tracking set up an ideal way will allow you to get started making ads, tracking conversions. When you’ve completed all of the steps to get started with
your conversion tracking and get all your AdWords account set up, you’re probably now really excited to make your first campaign. What you are going to do after this is go ahead and make your next campaign using what I’ve shown you. Now getting this started is really quick and easy because I don’t know anything so far about what I’m going into. So that means I don’t want to
put a ton of time and effort into trying to figure it
out before I have any data. This means what I wanna start with is a quick, ultra simple campaign that allows me to advertise
one of my new products to a very specific audience. So I’m going to try the one
that’s easiest to set up in terms of keywords. I can pull one exact keyword on the ad. The idea is you don’t want
to put a bunch of work into making an ad campaign until you verify it’s
going to work a little bit. So what that means is I want to just make a campaign real fast and then see that my URL and
everything gets approved. I figure it probably will because I’ve done a lot
of my Udemy courses before without much in the way of problems. However, especially advertising your own product for the first time your own website, just do this real fast. It shouldn’t take you more
than five or 10 minutes. Make your ad campaign and sit and wait. I know at this point, there’s a temptation to try and
up a ton of time and energy, there’s a temptation to try and do a ton of keyword research, you can’t do it all right at once. But if you do a little bit all the time, you’ll get something amazing. So let me show you how I
make my first campaign here and what you can do to repeat it. So what I have, to begin, you need your landing page. So if you don’t have your
landing page in your offer, then you need that to start. So you will have to go
do whatever it takes to get your landing page set up and to get your offer ready. I’m assuming for this course that you got the knowledge to have a product online and sell it, to have it with someone else, or that you can get it. So you’ll need a landing page to send your Google AdWords traffic to. You want to be aware of
the Google AdWords policies before you start, or otherwise you may have some problems getting your ads approved. So once you’ve got your
Google landing page ready, then all you need to do is copy that link and click on the campaign right here. And I want to start with
is search network only because display network ads
often don’t work very well, although they do get cheap
website clicks usually. What I want to start with
the search network only so I can do a very
specific type of campaign. What I want to do is a Wireshark, and I’m just going to call
this Wireshark to start. I’m going with the standard ad here. I’m going on all devices by default, but what I will do is lower
my bid on mobile devices because it doesn’t seem the
mobile conversion is very well. And that’s simple to do. So now I just use the
settings it gives me, United States and Canada is good, English is good. I will use the bid strategy. Again I’ll do a basic bid, I’ll let AdWords just do it. Again this the very first
getting started campaign, I don’t want to waste much time and energy figuring out how to do It. I just want to make sure it gets approved. I can then put more work in based on what I see. So you can see the potential here to waste a lot of time before
you actually know anything. I don’t want to do that. I start off with $10 a day, and that’s a decent budget to get started on a $99 offer, so I put in my landing page right here and then I’ll see what
Google thinks about it. So Google is going to try and make this easy for me. Google will put these keywords on here, but what I wanna do is just start with something ultra simple, and I’m not even going to change
any of the names right now, I’m just going to keep this ultra simple. I’m putting in just Wireshark. And you’ll notice I’m
actually going against what Google says to do. It says avoid one word keywords, start with 10 to 20. What I want to do is just do something fairly specific to start. Wireshark is a very exact term, it’s not something a lot of
people are searching for. So I’m putting Wireshark on there regardless of what Google says to do So that’s an important thing to know, is that you don’t always really need to pay attention to what Google says, so what I’m sharing with you in here should work pretty well. Now, for Udemy specifically, Google AdWords sometimes strips off the coupon code going the Udemy. So to be safe, what I’m going to do is
put a short URL here, and that way I am less concerned that Google will strip
my coupon called off. Because if I don’t have this coupon code, the person is going to
have to pay full price for the course and then they’re not
gonna be happy with that. So I just put my destination URL in, that’s where the personal actually land, and then what I want to do is I have the website address that appears in the ad. So then I’ve got udemy.com/wireshark in the ad, that’s what it looks like. So that’s one part. This is the actual landing page. This is what shows. So that’s a good difference. Now I just want simple headline. And I often can pull straight from my course if needed, so I can take this
complete Wireshark course, and that actually fits in here. So I just keep it ultra
simple for the first ad. And now I just take a look over here and I will actually write the ad and then talk with you
about how I wrote it so you don’t have to sit here as I go on and on while
I try and write the ad. So I’m looking at my course and I wanna pull some
of the key value points into the ad. So I write it and then talk with you
about how I wrote it. What I did here now, I went wrote my ad. And I just asked a question, because questions tend
to get good engagement. So it’s Complete Wireshark Course, and I could even start with
Wireshark Complete Course. But the thing is I just want to make one
simple ad to get started, see what Google says about my ad, and then go from there. So Complete Wireshark Course, it matches my course title, and then I have a question, want to learn Wireshark? Because I don’t need
anyone to click this ad if they don’t want to learn Wireshark. And then I have a clear call to action, use this six hour HD video
course to learn fast. And I like exclamation points, but Google’s not big
on exclamation points. So that’s a very simple
ad and I click save. And there. Now I have one ad. And what I can do is very quickly copy this ad and edit it. So it’s nice have at
least two ads in here. So now I have Wireshark Complete Course and I can quickly save that. So now I got two ads and I’ll copy, I’ll make one more ad. And then I will put
this in a question mark, I will put that in there instead, want to learn Wireshark? And I’ll make some
slight adjustments here. So now I’ve made some
slight changes to it. So now I have three different ads that are all basically the same. Again, not very much work. And all I do now is click save and finish. Incredibly simple, very little effort I put into it. And what I want to make sure at this point is that my ad URL gets approved. I want to make sure my ads
in my ad URLs get approved. So these all say eligible, that’s good. But what I ultimately need to do is wait. And I know you might hate waiting, but if you want to do good with AdWords, it takes a little bit of effort every day. I know when I started, I wanted to just poor energy
into it all in one day. If you don’t do it like I’m showing you and just go through
immediately after this, take five, 10 minutes to
make your first campaign, and then come back, come back tomorrow, that’s what I’m going to do. I’m going to come back tomorrow after making this, look at it, and then show you what
I think as I continue. I will show you exactly what I’m doing for my own AdWords account to help you see exactly how I go from having nothing to having conversions. So thank you for watching this and I hope this has been inspirational and that you’re ready to
create your next campaign now. The key to making
exceptional AdWords campaign is how you continue to follow up, analyze, and create new campaigns, ad sets, keywords, and ads, based on what your data showed you. So here’s a day later, after I created the
first Wireshark campaign. So if you’ve created your campaign and you’ve taken a day
to wait for the data, here’s what you can do
with the data you’ve got. Now based on how the data comes out, then you will sit and
make different campaigns, different ad sets, different keywords, different ads based on what
you see the data saying. What I’m showing you is generally what you want to do anyway, no matter what the data says, unless you already
cleaned up on conversions on your very first ad set. Now if you’ve done that, congratulations. The odds of doing that are really low. As you can see, I’ve got a
couple of clicks yesterday. The clickthrough rate’s not that great, the average position, but as we talked about, the only thing that really matters here is this zero cost per conversion. That means it’s not working. Now I’ve got a $99 offer here and I’ve only spent $2.48 in ad spend. And that’s yesterday, if I take a look at today, I’ll see I’ve got a click
for a dollar and 91 today and the clickthrough rate’s even lower. So what you’ll notice, if I put it on this week, then I can see everything altogether. What you’ll notice here is I don’t have enough data yet to see exactly what I’m working with. Well, what I do know, starting with what I do know helps me a lot. So the first thing I know, I know my and got approved, I know people will click on it, and that gives me a
lot of important things I can do stuff with. Now I can go on creating new ad sets. I can go on making new ads, I can try from here. If my ad would’ve got rejected or my landing page would’ve got rejected, then I would know I need
to try something else, but since I’ve got this approved, I know I can go forward from here. So that’s the main thing you want to learn on the second day of doing your Google Ads is did your ad get approved, did any actual clicks come through, and did you get any conversions? Now more than likely, you
didn’t the conversions. That’s okay. And what you’re going to see as I’m doing this for real with myself, it tends to be hard to get
conversions right away, and that’s okay. So if you get anything
out of this lecture, take those little winds you’ve got already and then build on them. So I know I can click on my campaign here, I go to my ads, and I can see that I’ve
got little wins already. And an interesting thing is this one ad has actually
got all the clicks. Google hasn’t even tried to serve these other ads that much. But again, if I’m not getting conversions, it doesn’t really matter about all these other stats too much. So what I want to do now, I’ve got 1000 impressions, that’s not a whole lot of impressions. Considering the cost per click
and the bid’s decently low, that probably means I don’t have a whole lot more depth I can
go into with the keywords. What you don’t want to do is waste a whole bunch of time trying to get niche keywords where there’s not enough search traffic. However, given my low click to
rate and my impressions, I probably want to try
some more niche keywords. I probably want to do more
than a one word keyword. So here’s how I’m going to do that. The next thing you’ll often do is go into the tools and take a look at the keyword planner. So that’s one thing I can do right now. There’s actually an easier
thing I can do immediately. What you want to do is
immediately start replicating some of what you’ve done. So I want to do actually
is test this worldwide. I want to see how the
worldwide clicks are. So what I’ve done is copy this campaign and I’m going to paste it. And now what I want to see is what my worldwide clicks look like versus just US and Canada. I know there’s a lot of other countries based on my data on existing sales that I can make sales on. So I wanna do is try this, Wireshark Global, and then make this a Wireshark US-Canada. So I’ll have the same campaign, even though it hasn’t done
anything great so far. All I’m going to do is
just test out my worldwide versus not worldwide. And what I want to do now is exclude the US and Canada because I don’t want to have overlap. So I got the same campaign set up, but now this is worldwide, so I can see the difference
in cost per click, I can see if the Wireshark ads work better in different locations. So that’s the easiest thing I can do, to try and immediately do something else. So in AdWords, you always want to do
whatever is easiest first. The keyword research, as I’m going to show
you next, gets deeper. It often will take a lot more effort and you may get not as many results. But I know copying this into
a global campaign immediately, I’ve got a very good shot at seeing some more clicks and more impressions. So that’s what I want to do, is ultimately get up and see where I can get a conversion. So what I’m doing to start
with is casting a broad net. Wireshark on the one keyword globally will give me much more data to work with than just trying to do more
US-Canada narrow campaign. So once you look at your first ad set in your first campaign, in your first ads, then you just want to try
and scale a little bit, as easy as possible. And then you go deeper into
trying to do keyword research. So that’s what I’ll do next. So thank you for watching this and I hope this has been useful. For success on Google AdWords, keyword research, of
course, is very important. I went and made my first two campaigns without doing any keyword research because I ultimately need to see how much traffic can I get. I haven’t even spent my
full $10 a day budget on Wireshark, so doing keyword research
did not make sense initially just getting started. So what I want to do now is take a look at what
kind of traffic I can get. So I go to the tools keyword planner and see what my options are with the Wireshark keyword. So I type Wireshark and I can also put my
landing page URL in here. And then I can get ideas
from Google based on that. so I want to know is what other keywords should I be using? Are there keywords I’m missing? And especially what are the
cheap keywords I can use? So you’ll notice there are a lot of searches for Wireshark, but the suggested bid is
$4.27, that’s pretty high. So then I will probably want
some more niche keywords. The question is then which ones do I pick? And now if you’ll notice, these bids are all very high, so it’ll definitely will help me to try and figure out
where I can do keyword. So the first thing I’ll do is search by average monthly searches. And because it is in here, giving me all kinds of different ideas, I get some things like social
media marketing in here, which I don’t need. But what I can do if I can get lucky, I can try something like a sniffer. I might go these some other keyword to get clicks into the course. What I’m not seeing right now, here we go, “wireshark tutorial”. That might be a really
good search term to try. So what I will do is try a new campaign on the
“wireshark tutorial” keyword. You notice the average bid is higher, but I might get some more highly targeted search traffic then. So I want to do, I am going actually just
put these in on my own. So what I’ll do is just add this keyword, “wireshark tutorial”, I’ll click add, and then Google will
allow me to copy that. And I can actually plan out my bid, so you’ll notice it doesn’t think I’m going to get very
many clicks out of this. So if I go down to this kind of bid range, Google thinks I’m only
going to get a click every day out of it. Well that doesn’t seem very ideal unless it gets a conversion once a week, then it’s worth it. So it’s still worth trying. But what I know from now is I don’t want to try go too deep into the keyword research because Google was telling me there’s not likely that
much traffic at all for it. But I do want to try and
go little bit deeper, so I’m up here now from the “wireshark tutorial” and you notice it’s not in here now, so I scroll down a little bit more. And I’ll see if there’s anything else that might be worth adding, something like “learn wireshark”. And I’ll hit it out to a hundred keywords, now I have to scroll back up. So I keep looking and seeing if there’s any keywords that might indicate people
want to learn about Wireshark. There, I found one. “Wireshark training”. That looks good, but you’ll notice based on the traffic, Google says there’s about
20 times as many searches for “wireshark tutorial”
as “wireshark training”. So that’s also a good thing to know. But putting that in there, Google thinks I’m likely
to get some more clicks. So you’ll notice it just takes effort and I cut out the time I
spent scrolling through, but it just takes effort to continually go through the search terms and look and see if you can find some that make potential new keyword groups. So what I’ll do now is continue to look just a little bit more and then I’ll make a new campaign. I’ve looked through now
400 different keywords, and I’ve only found four. So what I want to do now, just copy these to clipboard. And what I want is to try new campaign using these keywords. So what I can do now is I could make one straight from Google, and so I’ll actually try doing that. I’ll click review forecast. And now what I can do, as I click on ad group, and I can click then over
here “save to account”. I can create a new campaign or I can add to existing campaign. So the easiest thing to do, and I always advocate
doing the easiest thing, for now I’m just going to start by adding these to an existing campaign. And what I’ll do is add a new ad group. This will allow me to continue running the campaign I am now with two different ad groups. The advantage of doing this is then I don’t have to use up a new campaign and more budget. Because I’m not using my
existing budget up now, it’s nicer just add this as a new ad group to an existing campaign. So I put in my default bid, and I’ll put in $3 default bid, now I’ll hit save. And now what Google will do is put those into the new ad group. And I hit close and now what I can do is do it for the global one also. So I’ll do the same thing for the global. And I’ll save it to that. And now I can go create
ads for the new ad group. So I’ll take you back to interface to show you what this looks like. So I saved a new ad group but it doesn’t have any keywords in it. So I’ll click on the US-Canada one first, and you’ll notice then it has this new ad set I made in it here. So I can see click on settings, and then it has it by ad group bid. So I can click on this to change it to Wireshark tutorial to let myself know it’s on new keywords. I click here, and now you’ll see I have
these new keywords on it. And these are all pending approval. But I don’t have to worry
about approval too much because I already went through and got the other one approved. And now I can take a look
at all of the ad set, and you’ll notice I have no ads in it. So what I need to do now is make a new ad for this specific ad set. So what I need is my
landing page URL from here. I put that in and I delete the beginning of it, and then I put this in the display URL, and now I make a new headline
that matches the keywords. So the main keyword was
“wireshark tutorial”. So I want to start with the main keyword, Wireshark Tutorial, and I can then put HD Wireshark Tutorial. And then I can go advertise
the course a little bit. So I’ll skip straight to where I’ve already done that for you. So there, I made a very simple ad, “HD Wireshark Tutorial. “Get six hours of HD
Wireshark video tutorials “in this complete course.” And I’ll uncapitalize the words ’cause that looks a bit ridiculous. So now I click save ad. Now here’s the really sweet thing. So I went through and
made this ad in here, and I’ve got these keywords over here. And what I can do, I can actually copy this ad and put it in the other campaign, so I go back over to the
other Wireshark campaign, so this is my original one. I go to all online campaigns, I go over the global one. So I’ll edit this name
to Wireshark Tutorial. And now what I do, I click on this and I go to ads and I paste the ad that I
made in the other campaign. How sweet is that? So now I’ve got that
same ad in a new campaign and I click on it to make sure I didn’t miss anything up
in it with the landing page. Okay that works good. So now I’ve got the same
ad in the global campaign, I don’t have to do the work twice to make my ads, so that’s really nice. So what I have the option to do is go through and make different ad sets and then put the ads in one without having to do the work twice. So now with just one ad, I definitely want to go
through and copy this and make slight changes to it. And so I can easily put
Wireshark Video Tutorials and I can change the different title up. So that’s an easy change. Wireshark Video Tutorials, and I can copy and edit this, Wireshark Video Tutorial. And I can then copy another
slight differentiation, Wireshark Tutorial Videos. So then I got all of
these same ads in here. You see how fast I then
can make some new ads. And then I can go the keywords to see if I’m missing anything. Well the Wireshark
Tutorial’s the main one, so I’m just going to go with
Wireshark Tutorial Videos. But I can very easily just throw in Wireshark Training Videos and do that in there that easily. So now that I got all these ads, what I can do is select each of these and then copy all of these. And then if I use this
little bar over here, I can jump straight into
the global one from here, paste these ads that fast. And now you see I’ve
got five new ads in this that I copied all of them without having to actually
do any of the work. So that’s a easy way to
do your keyword research and to quickly make some
new ads that you can use. And you can see I just actually got a
click on this new one, on this existing campaign
while we were doing this, so that’s cool. So I hope this has been useful for you in showing you how to expand your ad sets. Now this applies if your
budget is not all getting used. If your budget is all getting used, then you would’ve wanted
to do a new campaign. So I showed you how to
expand an existing campaign when the budget is not getting used with new keywords. So thank you for watching this and I hope this is
inspirational and useful. Now that I’ve expanded
my search campaigns, what I want to try are display campaigns. Display campaigns offer cheaper clicks and a chance to reach anyone who is browsing a website
with Wireshark on there. It offers a chance to reach
a lot bigger audience. The problem, display clicks often
aren’t very high quality. Still, if you can get display ads to work, there is exceptional potential there. Search ads tend to be very
competitive because they work. so if I can actually find display ads that work on Wireshark, I’m likely to have a chance to get a huge return out of them. So it’s worth testing them at least. So what I will do is I’m going to make a display ad campaign for Wireshark. And the nice thing is
I’ll actually do this as easy as possible, so I’ll show you how to do that. So I’ll start with a display network only ad campaign, a new one. And then I will do sales countries and then I’ll just to worldwide, no sales countries. And what I want to do is drive action. I want people to buy on my website. So that’s all I want them to do. And I’m going to call this Wireshark US. So I scroll down now, and I want to actually
enter all the countries I know I’m making sales in already, where the wealth is higher, I guess you could say. So these other countries I know
I’m already making sales in. So I will do a separate
display ad campaign for these to start with and also add these in there too. So now I’ve got a small
list of sales countries. What I’m going to do is let AdWords automatically bid and I’m going to put a
click limit for this. Lets even go, let’s go 78. That should be a good limit and I’ll even put a little bit higher, 87. And then I’ll do $10 a day. So what I’ve got creating this campaign, I’ve got my six countries here, I’m allowing AdWords to set the bids but then I set a CPC bid limit. I can’t focus on conversions
until I have conversion, so I’ll hit save. Now watch what I can do. I will go over here and I will grab the ads I already have up. So I’ll go into this existing campaign. I will select all of the ads here, copy, and now I’ll go hit this
little window over here to go back to the Wireshark sales one. What I actually have to do
is make a new ad group first. So what I’ve done, I put my landing page in and I’m actually going
to strip the HTTPS off and strip the Udemy off. So I’ve done that. Now all I have to do, I have to enter my keywords now. So Wireshark automatically
comes up on the keywords. And what I want to do then
is enter my own keywords, and I can hit add keywords and I can also find related keywords, so I can put Wireshark back in. I can hit find related keywords. And Google will give
me a couple more ideas. Now what I don’t want to do is go too specific with
the display keywords, or I don’t want to go too broad either. I just want Wireshark in a
Wireshark network analyzer, those both look good. So I look through these
and then that’s fine. So those are that’s enough And I also allow AdWords to automatically find new customers. so I hit save and continue. And Google thinks I’m going
to get plenty of impressions. So now what I do is I
clicks skip ad creation. And then I go in to paste the ads that I had before. So I paste all the search ads I already was doing. And by default, these will go under review. So I paste those in there from both of my other ad sets, and now I’ve got plenty of display ads for my Wireshark sales. So then to make all of this much easier, I go back to the campaign level. So I have that, and now all I have to do is copy this whole campaign. And now I paste this whole campaign. Now I pasted it. And you’ll see the way I’m doing this, you want to have already
got your ads approved before you go putting all this
additional work into them. And you can see why now. If you got all your ads rejected on this, that wouldn’t be very good. Now I edit this to global sales and all I have to do to change this is go in and change the country targeting. So I’m actually going to do the opposite. I will remove all, I’m going to allow it
to target all countries, then I’m going to exclude the countries I put in the last one. Because I want to be
seeing the difference. So I want to see what
the rest of the world versus what the countries
I targeted before. So this should allow me to get a lot cheaper clicks, but the question is can
I actually make sales in this one versus the other one. So I now hit save and I’ve excluded those, so it target everything except those. And now what I can do is lower the average CPC. I wanna put this thing down to like six or maybe even nine cents. I want to have a lot
lower bids on this one. That way I can see if I get
some cheap global clicks. So now the best part is if I going to the global sales one and I take a look, I’ve already got all of my ads there that I made and copied, so what you really need to do is just make one round of ads and then you can copy them and
do them over and over again. So this is how I scale up AdWords because this allows me to
separate what’s working from what’s not. Now nothing’s working right now, so I’m in the process of
continuing to try different things. So I’ve now got a Wireshark Global, a Wireshark US and Canada search one, and I added in some new keywords and now I have a Wireshark
US plus sales display ad in a Wireshark global sales. So now I’ve got these
different campaigns up and what I can do now is
sit back for a day or so and wait and see what
kind of data these give me there’s a lot more options
to try in the future, but what I ultimately need to do is see where I’m getting action. Right now I’m barely getting enough action on this Wireshark US and Canada campaign to do much more about it, so when I have action then
I can test more things. But if I’m not getting any clicks it all, it’s hard to do much. So I’m setting this up
so that I can at least get some clicks, if not conversions, and then when I’m getting clicks, then I can try different
things to see what I can do to get conversions out of those clicks. So I appreciate you going
through this with me. I hope showing you how to set up these display campaigns
quickly is useful for you. Do you have multiple products or website you want to advertise on Google AdWords? If so, it’s easiest to do one
of them per day at a time and just to start a brand-new ad campaign. that’s real small to make
sure they get approved and that the ads actually work on them. So that’s exactly what
I’m going to do now. What I’ve got so far, I made it yesterday. My first campaign for Wireshark. Then today I made three
more for Wireshark. What I don’t have right now are enough data to
actually do anything more with the Wireshark campaign. Sure, technically I could try do more, but why not just let
the ones I’ve got run, see what happens, and try to do a new product, a new course that I can
advertise right now. So what I will do is test
out making another ad for my Udemy success course. I want to try that especially because Udemy
is a trademarked term. So what I don’t want to do is just make a whole bunch
of ads for that before I know that it will actually be allowed. So here’s what I do and here’s what you might want to see, if you have any terms of
trying to advertise on that are trademarked and what you have to do with that. So I’m going to start off with a search network only campaign and I’m going to do this for
my Udemy instructor course. And I’ll just call it Udemy instructor and I’m going to do this US plus. So the same as I did the other ones. So I’m going to do Google search and then I’m going to choose
the countries individually and I’ll skip ahead to this So what I’ve done now, I’ve added seven countries. I know I’m making sales in, so that’s plenty in terms of countries. So I’ve got New Zealand, Israel, UK, Australia, Ireland,
Canada, and the US, that’s enough. So now what I do, and again I’m trying to do
this as fast as possible because I just want to make
sure the ads get approved and there’s no problem. And especially using a trademarked term, both in my ads and for my keyword, I wanna see what happens on this. I’ll do AdWords, they’ll help me set my bids. $10 a day to start, save and continue. So the campaign’s up. Now I grab my URL to go land on. I put this here and I
delete the WW and HTTPS. So now I’ve got keyword ideas coming. And the only thing I want to do is just go with Udemy. There’s a ton of searches on Udemy so I’m just going to add that again, in direct disregard to the Google tips. So now I will make this ad group and then I go continue to ads. And now all I have to do
is write a quick headline, write the ad text in here. So what I’ll do is do this real quick and then skip ahead and
start talking with you again. What you can see now, I have the ad set up, I have the destination URL, I have “Teach online on
Udemy” as my headline, I’ve got the short URL
that will appear on the ad, and that I’ve got a quick
little sales pitch for it. So that’s fine. So all I do now is hit save, and then I’ve got every
part of the ad done. Now I can quickly copy a new ad to make a little bit of diversity. So I will quickly copy and change a couple of small things up to give Google a few options for this ad, and to see if there are
any variations of the ad that do get approved
or don’t get approved. So now I’ve tried a slightly different ad. I’m getting very generic
Udemy search traffic, so this will be people
just hearing about Udemy. so I try a couple of variations. I don’t want to put too much work into doing this beforehand, so what I want to do is do things like copy this and then just change the title, so I can teach on Udemy full-time. And then all I have to do is copy this exact ad too and then I can match
mix-and-match the titles on them. So “Teach on Udemy full-time” in this one, and then I can swap that
out with this title. And I can do the opposite on this one. I can take this title then and swap that out on this one. So now I’ve got four unique ads and that allows me to then
save and finish this campaign. And now I want to do, I just want to know right now if my keywords can get approved. Because I have a trademarked keyword that may or may not get past review. So what I want to find out is can actually get this past review. I think it should be fine, but all I have to do now, I went made this new campaign. So I’ve got a new product
that I just did yesterday. So you can see, if you have a lot of products, just doing this one day at a time, I have almost 20 course on Udemy. It’s good for me to just
do a little bit every day because you see I need data and I’m going to continually be adding all these new campaigns
together all the time. So what I want is to ultimately learn what tends to work
among all the campaigns, I want to ultimately get the campaign up for all my courses, and finally zoom in on exactly which course sells. Out of the 20 courses, more than likely, I will only be able to sell one to five of them on Google AdWords. So I want to make ads
for different courses. Because if you notice anything
from seeing Rob’s ads, he very easily, that campaign I put up
work for him immediately. Often, you can have certain
products, certain keywords, certain things you can put up that will work almost
immediately, with no effort. So after putting about four
these in for one product, I want to get into doing the next product at the same time. So as I continue to do this, you’ll be amazed at how quickly I start building up a budget in AdWords and what I learned along the way. So I hope you’re working
with me doing this. I hope you are launching multiple
versions of your campaigns or you’re using your planning for this in the future. So thank you for watching this and I hope this has been useful for you in getting really good at Google AdWords. What do you think of
these AdWords campaigns? There are five new
campaigns here to display, three search network, four the Wireshark product, and one for Udemy product. What you think of these? Do you think these clickthrough on this one looks good? Is that exciting that it’s
in the sales countries and it’s only $.53 per click? The average position is almost as high? This goes back to what I said
about the conversion data. There are no conversions here. Right now I have nothing. This is all zero. There are some places to be excited about. This clickthrough rate
with the low cost per click shows that I’ve got a really
good potential right here, but I might have really good potential on this US display network campaign. Without conversions,
I don’t know anything. It doesn’t matter what all these are. So I can go in and show
you in the keywords. Ooh, look. On the Udemy search keyword, I have a eight out of 10 quality SEOre, ooh, that so good. It doesn’t matter without conversion rate. I could be pulling sales
on the two keyword SEOre if it was getting actual conversions. So then this leads me to the question “Well, what does that
mean for my conversions, “and what can I do about it?” What can I do about it? And I’m doing this so that you can go through these same thought processes in your head when you’re looking at your campaigns because it’s easy done enough to train people on the technical details and what do Google AdWords. If I can train you on
these thought processes, this will be fantastically
valuable for you. So at this point, I could
start blaming things. “Well this, well Udemy’s landing page, “well, well,” I could easily start trying to blame all these other parties. “Google AdWords, well
your traffic’s crap.” There’s lots of ways I could go that will be negative right here because I spent $77, no conversions. That’s just a warm-up. (chuckles) So here’s what were doing now. I am thinking positive,
I see good opportunities. And at the same time, I see a need to do better myself. I need to make a better offer. And this is almost never
something I see either. What if it’s the offer
that’s not converting? So let me show you what I mean by that. So on these display network campaigns, what if its the offer? So I go through, this is my offer. I click on this. This is what I’m offering right here. A $99 coupons to a course, 50% off. I’m trying to sell $100 product when I don’t know anything
about the audience on Google AdWords. Same thing, let’s go to my Udemy course. And in working with clients, this is the exact thing I’ve noticed too. Well let’s not even talk about the offer. The offer is usually the problem, and I say the offer is in the
product, the landing page. $99 I’m trying to sell right here. The problem with this
is I need conversions. That’s all I need right
now are conversions. So if I have a $99 offer, what is not happening? People aren’t buying it so I don’t have any conversions, so I don’t know what’s really working and what’s not working. So at this point, I’ve had a lot of clients say, “Well, it’s the AdWords traffic, “well, you need to make some more ads, “well, it’s this, “well, optimize landing page.” You might be thinking that and I’m sharing this with you to help get to know yourself
and what you’re doing. So here’s where my thought comes in. This is where my drive to succeed and my willingness to do
whatever it takes comes in. How about this offer? What if I just put the
course out there for free? What if I just do it totally free, how about that? Then I can strip the
whole element of price completely out of the equation. So these four Wireshark campaigns now, which have collectively
spent 37 plus this, most of the budget. What if I try this on a free offer? Because I know my free offers convert. On my instructor profile, I can see that 30 plus thousand of my students originally came in on free offers. I know those convert really well. So why screw around with this $99 offer? This is one of the most critical pivots that you can make with Google AdWords, If you just try and
stick to that $99 offer or any paid offer you’re doing to start, you may never see even one conversion before you give up. If you put in a free offer, and not just a crappy free offer for a squeeze page or something like that. You’re very best free offer. I mean, if you have a product offer it, just to give it to someone. Ship it to them free and everything. Your very best free offer. an offer you couldn’t stand
to just give out all the time. And one you certainly won’t continue to pay for forever. So this is what I’m going to do. I’m going to switch to this free offer, because what I need to know is where are my conversions. If I stripped the element of price out, that will be a very powerful way for me to locate my conversions. What I need are conversions right here. Because with this free offer, I will be able the tell if these display network
campaigns really work or not. They are getting low-cost clicks. You’ll notice $1.57 for search click, in the same countries it’s
$.34 for display click. $1.29 for a global click, five cents for a display global click. What I need to know is what actually produces conversions. So I’ve got that ads are
acceptable right now. They may not be perfect, the clickthrough may not
be great to start with. What I need to know is where are my conversions. So I’m going to do this
free Wireshark offer and I am actually going
to make all of my offers free to start with from now on. So this is a gigantic pivot, and this you might look
at is awfully risky, like “Wow, “you’re just gonna spend
this money in AdWords “to give your product away, “you can’t possibly have
a positive ROI on that.” In the short term, yes, you’re right. I can’t make money off
that, to start with. Once I have these conversions, then I know where I can sell my product. Because if people will take it for free, then I can probably try
and sell it to them also. If they won’t take it free, I cannot sell it to them. I cannot sell someone something they will not take for free. So that’s what I need to know first, is is it worth something free? Is the traffic good enough
to convert free traffic, especially on these display ads? So thank you very much for watching this. What I’m going to do next is show how to quickly
switch the existing campaigns I have over into free offers very seamlessly and painlessly, because I don’t want to suffer through trying to do all this work the hard way. I just wanna very quickly switch all of these into free offers. So that’s what I’m going to do. And if I’m willing to do this, when you take a look at your ads and you’re not getting conversions, then maybe you’ll be willing
to give this a try too. And as you continue to
watch through this course, wait until you see how this works out. I can say this on faith because I know, in terms of the ads, what I’m looking for. I’m looking for good places to fish. This free offer will give
me good places to fish. And when I know where I
need to aim my traffic and my effort at, then I know I can get sales too. So thank you for watching this and I hope this is been
especially inspirational for you. If you want conversions on Google AdWords, you’ve got to be willing to
make your very best offer. And I don’t mean a gentle or a decent, I mean the very best thing you can absolutely just give away. Whatever it takes for
you to get a conversion. If that means you have a physical product you need to give away totally for free to see which people actually have the potential to purchase it, that is what it takes. And that’s what I’m doing I am going to give these two courses I’ve made ads away. And I recently made ads for $99 coupons, which are already half off, I’m giving those completely away until I find where the
actual conversions are at. Because I got just enough data right here to see I’m not getting any conversions and I need a better offer. So I’m going to show you
how I quickly do that. So I’m going to start
on these Wireshark ones So what I’m going to do is going to this first campaign, this Wireshark search
one that I started on. And you’ll notice then I can see where I’m getting the
actual clicks in here and where the clicks are coming in at. So all I need to do then are edit all of the ads in this. Now, an interesting thing. so I go to edit all of these, my ad will have to go back in approval and I’ll get all the data confused with what I’ve already done. So what I want to do instead, I’m going to select these and I’m going to copy these ad groups. So I’m in one campaign. I’m going to copy all these ad groups. And then what I’m going to do is paste all these ad groups and then I’m going to
click pause new ad groups after pasting. So that way, they’ll start paused, so I can tell which ones I just pasted while I edit them because Google doesn’t like it when you try and switch
things on it all at once. So now what I’ll do is go
down to all but removed so I can see the paused ads. Now these are my new ones, so I’m going to call this
Wireshark Tutorial free, and let’s not capitalize the f ’cause that’s obnoxious. And then I’m going to do ad group one. And I have to hit the back button, I didn’t mean click in there. Now free. Now what I do is I want to go in and edit the actual ads that aren’t yet approved for the new URL. They will automatically be, but what I want to do though is just edit the URL. So this is kind of a
little slower way to do it, so I’m just going to pace myself and show you how to do it. So now I’ve selected all of the individual ads
from the paused ad group, so I’m going to do is
edit all of them at once. So I go to edit, and what I can do is try this, change URL options. And no, I don’t actually want to do that. Just kidding Google. What I want to do is edit the actual ad, so I’ll go again. I click edit, change text ads. And now this will change all of the ads. So all I really need to do is put this new little code in here and I’ll just copy it straight, like this. So I put this in the final URL. It doesn’t actually change anything about the rest of the ad. So I’ve got this final URL in there, and then the rest of
the ads stay the same. So that’s one way I can do it. So I’ll hit make changes, and now I’ve got all of these new ads, have a new URL. Watch, you can preview
it, I’ll click on it, and it goes straight over here now. So that goes to the
free offer. That’s good. Now what I do, gotta go back up to ad groups and I wanna swap these around. I’m going to pause this
one, pause that one, start this one, and start that one. Now I do this because I don’t want to confuse my data between these two, so you can see on these, I’ve got data already showing what I’ve spent, and I don’t want to confuse the data. And I have not made any
changes to the ads yet. I’ve not change the keywords yet because I’ve done enough with that prior to having conversions. The idea of doing this free offer is to get these conversions, I don’t need to mess around with things until I’m messing with conversions. So once I see what actually converts, then I’ll put more work into it. So now I’m going to go through and do this same thing, except I can speed this
up a little bit more now. Watch this, normally something you
should never say by the way. So I click off of those ones I’ve paused, I don’t need to copy those and I click off the free
ones I’ve already done. So now that’s one, two, three, four, five ad groups I’ve got, and one of these is on
the Udemy instructor. So I’m going to hit copy and now I go to paste. And that’s why said you
should never do “watch this”. So you can see the way I tried to do that, you can’t do it all at once if they’re in different ads campaigns, because Google doesn’t want you to get everything confused. So sometimes showing
you what you cannot do is valuable, so that you can just see how to do it right from the start. So I go into this individual ad campaign to do the same thing I just did. So I go in and paste and pause the new ad campaigns and switch the URL
really quickly in these. And I edit them also to free. So if you want to really
see how to do this, I’m going to actually do it and not just skip ahead because this is a very
valuable skill you can get, is changing up all of these quickly. So you noticed I’m just in the ad group, well I want to do all the
ads in the campaign at once. So I can go manually click
at these really fast, and I’ll show you how to
do it right the first time this time instead of
trying to hit other things. So I’ve selected all those, I go straight up to change text ads, I go straight in the
paste the URL right there, and I hit make changes. So you can see when you do this a bit more how fast it is. So ad groups, pause, pause, start, start. And that’s two of the ad
groups done really quickly. And you notice I’m not
putting the word free in any of the ad either. I don’t want to artificially
boost my conversions because people know it’s a free offer. I want them to have the exact
kind of ads they’ll deal with that I could use to
actually sell the course, but then I want to just see the data that I get out of having it free. So that’s a very important
point to make with this. You don’t want to throw
keywords in like free to try and artificially
boost your settings. So now these display ads, there’s only one ad group there, so this is real quick
to just copy and paste. And then the other one
has the same new thing. And I don’t actually need
to even pause the new ads when I run them, that’s just is helpful
when I have more than one. So all I can do now, I can just pause the one
I already had running, and I can just put ad group one on free, and I can go do it the opposite way. I can just select all the
ones that are not paused and then change them, because the display ads
have to go under review. So the display ads go under review. So then I just select all of these, and then I go edit the
actual URL, change text ads, put the new URL in here, make changes. So that’s another way to do it. So the display ads will technically stopped
running for a little while, and that’s okay. I just want to get this free offer in and see what happens. So that’s three out of five I’ve changed. So let’s go do this last display one, with Wireshark Global, and I can quickly copy it, and then paste it. And I can do the same thing on this one. And I like to do full views on everything because I find a lot of videos don’t have all the detail I want. I know you can just skip through a lecture if you don’t need to watch me actually copy all of these. But the thing is, that you can’t do it the other way around. So I offer you all this. If you’ve seen me copy these enough, then that’s okay, you’re always welcome to skip ahead. I keep the set up for the people who want
to actually go through and watch all these. So now you’ll see I’ve just got, on this one, I’ve just got all of my
ads in the actual ad set. So this is a lot faster. So all I have to do is
select all of these at once. So if you didn’t skip ahead, you get rewarded with this little trick. So then I a hit HTTP there, I put the new URL in, and I always check the actual URL too. So there, I’ve got all new
ads in on that display in. So if I go up to the
top and hit ad groups, you can see ad group one
free is now alive and well. Now that’s all the Wireshark
once converted to free using the existing settings. Now let’s convert this
one to free, same thing. Copy it and paste it. And I’ll do the same fast way I just did with you, so that all I have to do is just select all of the ads at once and quickly edit the text in them. That’s a lot faster so I go to pause and then I call this free. And I don’t bother renaming the ad groups until I really need to. So I now click on the
actual ad group itself, it only shows me the
ads from this ad group. I click on all the ads, I click edit, change text ads, I go get my new URL over here for this course, copy, I go put this in the final URL, make changes, and then I click on it to
make sure it actually works. And there you go. So now what I’ve got, all of those ads I made yesterday. I just changed all of
them to running free. So if you click on all the ad groups, you’ll see now I’ve doubled the amount ad groups I have. I paused all of the ones
that have ran so far, and I’ve now done free ones. So I separate out all of those ones that did not drive any conversions, and I can even delete them if I want. There’s no reason to do that really because all I have to
do is hit all enable. So I change my view and now I see only ones that I actually got running. so all those old ones are
replaced with new ones. I’ll still see that overall data on here, depending on how I’ve
got my data set up here. So now I’ve got that done. I appreciate you watching this with me. I hope showing you how to
quickly put a new offer on all of your existing ads is helpful for giving you the chance to actually get some numbers in this conversion column. If you want to successfully
scale your campaigns and you figured out
what your best offer is, then what I’m going to do, and if you’re following along with me, what you can do too is scale all of your future campaigns starting with free offers. That will allow you to
immediately see for a low-cost where conversions are. What I mean by this is that I’m going to make now the Udemy instructor campaigns the same as I did for the Wireshark ones, except I’m going to
start with the free offer instead of trying do any sales to begin. And what I’m going to do indefinitely for the rest of all the courses is start with the free offer and then work my way up into sales. So I’m not going to make
any more Wireshark campaigns until I’ve got conversions, four different ones where you got two display network and then two search and those are split on location. And that’s plenty to get started with. And you don’t want to
waste all of your budget before you start finding what works. So this is how I’m scaling it up. I’m going to split these again based on location and then I’m going to try a couple of display ad campaigns. Display ads are very powerful, and with the free offer, I can rule them out. Display ads often don’t work. What I want to do is just confirm that they’re not going to work. I want to make sure I’m
right that they won’t work, rather than miss the opportunity to get conversions out of display ads. More importantly, I can see what my cost per conversion is, so I can figure out,
even on the free offer, what price I can afford
to offer my product for. So going forward, I’m going to make these new ads with only free offers on this and all the rest of my
getting started ad campaigns. And what I hope you can see by this point is the sheer amount of
consistent daily effort that goes into getting this right. I imagine I will have
made hundreds of campaigns before I have a few that are consistently
producing positive sales. But what I don’t need to do
is make hundreds of campaigns before I have some conversions because I’m going use of free offer. But in the meantime, I need to make more
campaigns to start with, especially this Udemy instructor one with all these promising stats on it. I definitely want to try
and copy it and make more exactly how it is and see what I can do, if there’s potential the scale that up on the free offer. So now what I’ve done, I’ve copied it, I’m pasting it, and I’m going to make this just different on location. The same as I did with the Wireshark ones. The difference is Google will also put the old one in the background. So as you’ll see, I’ll edit
the name on this first, Udemy Instructor Global, and then I going here. And you’ll notice, if I
turn on all but removed, Google actually copied
those paused ad groups too. So it’ll be to my advantage to just start my new offers with the one ad group so that I don’t have so many
different ad sets in there. So now all I have to do is change this location targeting to make a nice new campaign. So I will remove these and what I’ll do is exclude
them at the same time so I don’t miss any. So I’ll remove Australia and exclude it, removed Canada and exclude it. The reason I’m doing this, I want to see how the ads perform to get conversions outside of the country’s I know are already making sales. Similar to the display ads, I know that there’s massive potential in some of these countries, but what I don’t want to do is just assume that it will or won’t work. So I’m going to actually test it out and see can I get sales in these other countries. And if it doesn’t work, I’m okay with that. The biggest opportunities I’ve found in Facebook ads and online ads generally are the opportunities that people don’t even think to try for. So that’s what I’m going to do. So I’m now, this is a nice
little global campaign. And I’m going to put the
mobile bid adjustment. I want it to just maybe be like 20% lower, but it’s a search campaigns
is not too big of a deal. But there, now I’ve got a brand-new Udemy Instructor Global campaign down here with no existing data. And the nice thing is this is only on the free offer, so that’s really cool. So now all I have to do. I can go make a nice display campaign for Udemy also. So I will do that, display network only. I’ll make another new campaign right here for this one. And I’ll use my free landing page and then I’ll just copy the ads from the other ones. Now you see Google didn’t
load very fast here. I almost refresh it, but I didn’t. So then what you want to do is just have patience with Google and then go to drive action
on the display campaign. And I can load settings from
another campaign on here, so let’s try that. I will try loading it from
the Wireshark US sales. The problem is then it will wipe out my other ones. So I’ll just try and do that, and see, look how much faster that was. I just loaded settings from the Wireshark US sales one. It put all these countries in here without me having to do that. It automatically puts my
bid in here and everything, a lot easier than trying
to do it manually. So now I go to save and continue. And I’m able to do that because I have not made any other, this is just the campaign settings level. And so what I do need to do
is put a new campaign on here, so Udemy Instructor US+, and now I go back down
to save and continue. And now I don’t need
to do anything else yet on the other ad group, but I will just because
it’s faster this way. So what I’ll do is put my landing page URL for my free in here. So I’ll put ad group one and I’ll just call it free. And then I’ll go to display keywords and all I need to do is put in Udemy. Because that’s all I want
to try to get started, so I’m going to just do Udemy and let AdWords automatically
find new customers, and then save and continue. So I’ve got my first ad group up now. If you remember from last time, I don’t need to actually
make the ads again. All I have to do is skip ad creation and then go up here and copy it from my other campaign. so I go back to all online campaigns, and grab the US instructor plus from this one. And again, I’m not doing any optimization yet. I’m not putting any effort
into making the ad better. I just want to see which can actually get
conversions right now. So I’ll copy these existing ads, and you know it helps to
use only your active ads so you don’t accidentally do something like copy the last version
of the ad you made, so you can always click
the ad to confirm it. So now what I do, I go back to my campaigns, I go back over to the
Udemy instructor US plus on the display network, I go in to ad group, and now I can go in and paste these ads that I already made before that are set up correctly. So now I hit paste and now I got all my ads in there already. So it’s really easy to do. So the beauty of this is now all I have to do is go through and copy this
display network campaign. Copy, paste. I copy this and all I have to do is edit the countries. So you can get the value out of doing these things quickly, but you can only get the value out of it if you got conversion tracking. Because trying to do
all this split testing and not getting any
conversions doesn’t help. As you can see above, I’ve got a bunch of clicks and it doesn’t help if I’m not getting conversions. So now with this free offer, I should have the chance to at least track one or two conversions and see what happens. So another way, if you’ll notice, I could’ve loaded this
from an existing campaign instead of copying it. But it is so much easier to just copy it and then put these countries in right here because then I don’t have to go through and make all the ads manually. It’s just a lot easier that way and I guess I don’t want
to exclude Ireland here because I didn’t do it in that. So I tested a little bit difference between the two of having Ireland in and not having Ireland in. Again these are just
the first few campaigns, so it’s okay, you want to get something done more than have it done perfectly. You just want to get something done, have it done, and then start getting conversions and optimize from there. So that’s what I did. Now I’ve got that Udemy one copied out, there. Now I have eight campaigns instead of four. Now I have all free offers instead of any paid ones. So yes, I cannot make any money directly from what I’m doing, although I can email market
to the free students, which is still valuable. Still, what I need are conversions here. So I’m hoping these free offers will put some conversions in this column and then I can start looking
at what actually converts instead of just trying to guess at it. So I appreciate you watching this. I hope you can see how
fast you can get going with Google AdWords and what opportunities you have to really zoom in on doing what works if you stick to just conversions and mostly ignore all
the rest of this data. So thank you for watching and I hope you liked this. Once you’ve made your
first several campaigns split tested on different products, you’ll probably want to continue trying with yet another offer. So for me, what I want to try next is my SEO course. So there’s a few unique things to learn from this new campaign
I’m making with you. First, I’m starting at this course off free, so I’m not even going to try like I did on these last two for sales, I’m going to started off free. And second, I started both of these last ones off with one word searches. Now if we take a look
at the keyword planner, I’m going to use this
beforehand on this one because there’s not quite
an obvious search term I can use on this one. So if I take a look and, say, put in SEO, now then this is not going to just be a one-word keyword I want
to throw something down on. So if you look at 550,000 monthly searches, way too much to just try and drop a one-word keyword search on. We definitely don’t wanna do that. And it’s interesting, you can see the actual big
term in this now is SEM, search engine marketing. So that’s worth keeping
in mind for the future. So here’s more of what I
want to try to start with, SEO tutorial, SEO tips. Now you’ll note the tutorial is the lowest cost one. So what I want to do are find these lower-cost keywords in here and just give them a try instead of trying to do something like just do the one-word SEM or
a search engine optimization, or something like that. So I’ve got SEO tutorial in here. This looks promising. And I will scroll down here, there’s SEO training. Now that’s a lot more expensive. So I can do is just try
out SEO tutorial to start based on that. Now let’s take a look
at my previous campaigns to see if I’ve learned anything from my existing Wireshark
tutorial search terms. So if I go into the Wireshark and I take a look at the search network, now when I put in the Wireshark, and I’ll have to show all but removed to see the paused ones, my Wireshark tutorial got
a lot higher clickthrough, as you can see, 4% clickthrough on that. And I have Wireshark tutorial, actually Wireshark training got the really good click through. Wireshark guide, Wireshark tutorials. So what I can try and do is figure out exactly the same thing I
can do with the SEO one. So I’ll go back up to this and I’ll go to the ad groups and turn all enabled on. And now I can go back
into the keyword planner. And there’s a cool thing you can do, multiply your keywords together. So I can put in SEO and I can put in something like SEM. And then I can do this, I can put training, tutorial, learn, guide, help, and I can multiply all of
these words in together. So then I can get search volume on all of these different combinations. So I go to keyword ideas. And Google shows me all
of the different ways these come out. Tutorial, training, guide, help, and I’ll note that the SEO ones are what people are using. So I do want to try and do all four of these also. So what I can do is I can add all of these to a plan now. Add this, this, and that. And now I have something I can start with. So what I can do now is hit save to account. And now I can do a new campaign. I call this my SEO US plus. And I just put a default bid of let’s say two in there,
the daily budget of 10. Now I’ve saved these
keywords to a new campaign. And now I can go create
ads for this new campaign. This way, my keyword research directly ports over to my effort in this area. So you notice Google went and made me a new ad group already, and now I want to do before I do anything is check the settings to make sure Google didn’t
butcher this somehow, which happens from time to time. Not here. I do want to go put in, I want to uncheck all languages and put English in, definitely don’t want to do all languages. Now I also want Google to automatically set my bid on this, allow enhanced CPC, and I’ll put, say, I don’t know, $3 in, to let Google try and
automatically bid for me. So that’s enough right there and now what I want to do is edit my location info. There, I got my locations done. Now all I need to do are make the ads in this campaign. So if you look at all of my ads, I’ve now got one SEO, I’ve got my keyword ideas, now I just need to go make an ad. So I’ll click on this ad group. You can see all the keywords
I’ve got set up here. The problem is I don’t have
an actual landing page yet on any of these. So now I’ll click on add, and I just want to make a text ad. And now what I can do, I go grab my free code
off of this other window. So I’ve got my free code, I copy that off, shrink, and I put this in the final URL. And then what I do is go take the beginning of it and see if it’ll fit in the display URL, it will not fit in the display URL, one character short. This is why make all of
my new courses short URLs. So that means all I can do is use udemy.com as the display URL, which is fine. So now I want something
that matches my keywords. And from the Wireshark, it looks like people loved the training. so I’m going to try its headline, like “Complete SEO video course”. And then I can put in
something about the training, so I can say something like SEO training, and I can put it how many hours of it. So if I look at my SEO course, it has six hours, so I can say “Get six hours of “HD video training”. Now I’ve got a total ad created, “Complete SEO video course. “Get six hours of HD video training “in SEO tutorials to help your SEO.” Again, it may not be a perfect ad, it doesn’t matter. All I want is something
functional right now, something that will at least give me a little bit of data on what I’m trying to do. And all I have to do
then is copy and edit, and I can try a few
more options with this. There, and now I’ve made a nice new ad, similar format. And again, I will do the same thing. I will copy and edit and do another one. There, I’ve got a nice new title. That’s good. And I have not done much
to actually change it. So I will make one more ad. There. Now I’ve got four different ads, that’s enough. So the key thing in Google AdWords is to just do enough. I want to go through and make sure my ads actually get ranked, I want to go through and make sure there’s no problems with my keywords. I just created a new landing page. It has both Google and
YouTube in the landing URL. It’s very important I
just patiently go forward, one day at a time, I try one new campaign to make sure it gets approved and everything’s fine. That is, you can see, I scale up. And the more contact with
Google AdWords I have, the more I learn. So if you’re walking along with me now, You have the ability to gain all the same amount of learning and knowledge and power
with Google AdWords. And whether you’re doing your campaigns on a dollar a day, $5 a day, 10, 20, or a hundred a day each, all of these same principles apply. So thank you for watching this and I hope this has been another good step forward for you in your Google AdWords learning. I am shocked that you’ve now completed so many sections in this course, 16 in a row, showing you how I do my Google Ads. You are one of the top people watching this video the whole world, out of likely hundreds of
thousands who’ve watched it. There’s only one more section left and that’s how I show you
Google AdWords for video. That will explain exactly how you actually
came to watch this video, by showing you the ads I make for it, which you either saw it in an ad, or then you saw it from the big boost in organic search traffic. What you just saw was an in-depth preview from my Google AdWords Udemy course. My Google AdWords Udemy course is right here at jerrybanfield.com/udemy. By now you probably know you can go there and get a coupon or you can even go straight
to the course on Udemy and hit redeem a coupon
and put in the code JBU25, which is from my website, gives you a $25 coupon. You’ve already seen the first couple hours of the course, so 6 plus more hours of HD video showing you everything else at this point seems like something
logical to mention to you. If you really by now are wondering “How the heck did you get
this video up so high?” you might try my YouTube course, which shows much more
detail about Youtube. So thank you for watching this, and here goes the very last section. For ranking videos on YouTube, Nothing beats Google AdWords for video. I will show you how to
create an ad campaign in Google AdWords for video for both maximum ranking effect and for showing videos as an ad with the potential to get actual results in terms of sales. So I have a video. I made an explainer
video on wallofcoins.com, which is a Bitcoin marketplace. And what I’m doing, I want to direct people to participate in the Wall Of Coins marketplace through this YouTube video. The thing is, I also want to have this video rank high, so when people search, then they’ll find it too. So I’m going to show you how to create two different types of campaigns with the same video, with the objective being
to both rank it high and to get traffic through ads that might prove effective. So to begin, I’m going to create a global campaign. So the budget I have, I’m making these ads for the owner of Wall Of Coins, Robert, and he’s giving me a $10 a day budget to use. So I’m going use the 80-20 rule on this, in terms of 20% of the budget is going to account for 80% of the views. So I’m going to do $2 a day and I’m going to do global ads, with idea of ranking this video higher. So I am watching, I’m doing the exact steps on here. So I’ve got the video, here’s the video. And now I’ve got, I want the URL right here. That’s the URL. And then I put in the landing page. So that’s the URL. And I’m going to take out display ads because I like the in-stream ads, I want actual minutes
watched on the video. And I’m going to decrease the mobile bid because mobile views most of the time don’t last as long. I’m not exactly sure why, but I would guess people
are less willing to watch an ad for longer on their phone as compared to watching
it on their desktop. And I want the most minutes
watched on this video to get it to rank higher, so I’m capitalizing on desktop computers, people more likely seen as
start running and go AFK. They’re liable to just leave it running and come back and do something else. That doesn’t happen that often, but the amount of times that happens significantly inflates
the average watch time. So that’s what we’re looking for. So I’m going down here and I want to put frequency capping too. I don’t want this ad to
show more than once a day. So that’s helps me to
get more quality views because my thought is if
someone sees the ad once and they don’t like it, I don’t want them to keep watching it. Now for global views,
I’ve chosen accelerated, so the ads will show
as quickly as possible. Sometimes with standard, they won’t show the full
budget during the day and sometimes with accelerated, it goes a little bit over. I rather have it go a little over then not show enough. And I’m including the Google
display network on this because the video is about 15 minutes. So the Google display
network views are cheaper, but the views often don’t last as long, and for ranking, you want
the views to last long. But if I can get the views at half price and the video is only 15 minutes, then I’m willing to do
Google display network. If the video’s longer, I’d rather not do display network because the views will be shorter. And if the video’s an hour too long, a big benefit I’m getting with ads, are showing the ads to people who will watch
the video for a long time. So I’m saving this group first, and then all I need to
do is put my bid in. I’m going to pull one cent in for my bid and try it and see. Because on $2 a day, that’ll
be 200 YouTube views. And that’s really sweet. and I’m going to do the targeting by putting in simply Bitcoin and then related keywords in terms of these other ones. So I’ll add Bitcoin, I’ll add Bitcoins. And Youtube’s not sure if my budget’s actually
going to get spent, but that’s okay because I will see soon enough if it actually does get spent. Google thinks I’m going
to spend the budget, so I’ll try a couple more keywords, such as virtual currency and virtual currencies to help expand out my audience, because I don’t want to be too broad, but I do want it to be broad enough to get a good review. And I’ll try currency online
and online currency too. That should be broad
enough to get enough views. So I’ll hit done on here, and what I’ll do is I’ll check to see that these actually are showing. So I’ll save targeting group. And what I can actually do now is make another targeting group to help make sure these ads all show, so I’m going to make
another targeting group. And I’m going to put
this one on a finance. I’ll put this on finance because I’m going to bet that there’s tons of
potential views available in the finance category. So I got both of those
targeting groups up. And so now I go back to campaigns. What I want to do is just literally copy this campaign and then make a US
version of this campaign for $8 a day. So I’m go in here to edit it, change it to USA, now I actually needed
make the real change. I change the budget to $8 a day. I’ll take accelerated off because accelerated also
burns of views all up in the morning lots of times. So in the US, I’d rather show it all day. So I need to change the
settings and countries, so now I just put United States, save, and I also need to modify the target bids because one cent’s not
going to work in the US. So I’ll put 11 cents on the first targeting group. Well actually I’ll put maybe 13 on the Bitcoin targeted group. And then I know I’m get
views on the finance one for probably around 10. I’ll even put this one up to, let’s do 15. ‘Cause someone on a Bitcoin
keyword is an ideal view. And to me, that’d be worth 50% more. But I wanna give Google the option to actually show the ads too. So I can see the keywords
on this targeting group, and those are all at 15 cents each and the other ones just on finance. So I don’t know which
will work ahead of time, but I set my bids up. I find it frustrating to have
a ad group not run at all, so I set my bids up in a way so that I’m getting
around 200 views per day from the global campaign
and from this campaign, even though it’s $8 a day, I’m only likely to get about 60 to 80 views per day on this campaign. So you can see the power
of mixing these two up. The global itself does
nothing more than likely for the actual business
coming into Wall Of Coins because this is only a US
marketplace at the moment. But what I do want are people going into and watching the video enough to rank it, so then when someone
searches for something like buy Bitcoin locally, then this video is more likely to come up in those search results. You can see right now it’s not in the search results, but you can imagine the value of someone searching for buy locally and then running into this video or seeing it as a suggested video. So at 200 views a day globally, that will help me rank higher because you can see I can get up to these top search results with only a small amount of views. And that’s what I want to do is to get to know search results. So I hope this video’s been helpful at explaining and showing you exactly how I go about creating ads in Google AdWords for video that are ideal for getting
both a video ranked and getting a video a chance
to create an opportunity by showing it as an ad. Thank you very much. I’m honored you’ve watched
so much of this video or even skip to the
end to see how it ends. I appreciate every single minute you spent watching my videos. When you look at my YouTube channel, It’s people like you who have made my channel successful with millions of views and tens of thousands of subscribers now. I’m honored you spent
all this time for me. And, in that said, we should talk, because if you spent this much time watching one of my videos, I’ve got hundreds more hours of video on my channel. You’re probably going to benefit a lot from hitting the subscribe
button on my channel. And you can find my YouTube channel if you just search for Jerry Banfield. In Youtube, you can find it very easily. Or if you’re already on the video, there’s a little subscribe button in the lower right corner. Or if you’re on the video itself, you can scroll down and
hit subscribe right there. You spent this much time with me and that means you’re
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this guy do all of this stuff?” I have a lot of people that helped me do all this stuff. My blog, you can see an absurd amount of new posts on my blog. And about everything, and
almost all of them are new. Facebook ads, a bunch from 2015 Udemy, bunch from 2015 favorite reader posts, a bunch from the last year, top five posts I think you’ll love, and on and on. YouTube, Google, digital marketing, I even have stuff on
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can be here with you today. If you want to request a call with me, you can actually speak with me. And the main value I offer is I will really listen to you. I will listen to everything you say. I will give you some peace and quiet after you’ve finish talking, and then usually I can say something that’s very helpful for you. I don’t have a lot of time to talk, which is why my rate per minute’s high, but I do make it available for you. And if that’s still not enough. I have a Facebook page. 1,000,000 people like my Facebook page, I’m very grateful for that. That’s a big part of why
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for watching this video.

100 thoughts on “The Complete Google AdWords Tutorial: Go from Beginner to Advanced Today!

  1. Use an IP filter and block suspicious IP addresses that continue coming to the site (could be competitors).
    Also use negative keywords.
    These things along with better campaign structuring/ads/landers help me get a 10-20% conversion rate compared to the industry average of 3% and clickthrough rates of 5-10% compared to 1-3%

  2. hi Jerry, I ordered two courses (the face book ads and google adwords) your course through your website but I'm missing course “The-Complete-Google-AdWords-Course-Beginner-to-Advanced", my email is [email protected] Can you plz check for me? Thank you!

  3. hi, I'm new to your videos. I have a shopify shop, and don't know anything about google ads, can you tell me which videos and classes of yours that I should take in which order? I honestly don't know what video or class to take first. They all seem good and full of valuable information. thanks 😉

  4. Watch all of my new live tutorials for free at https://www.youtube.com/playlist?list=PLwjXVhbTO15Pzetm_-UAupugEy9xA0VCY and take the full course on my website at https://jerrybanfield.com/product/google-adwords/ for $9!

  5. I'm still not understanding the money making part… so far it looks to me like Keywords is more about spending and tracking what you are spending. Where is the Dollar amount you are making from those 143 conversion (7:39 Terms)? What did they buy 143 times? Ultimately, How much did the ads make for you? Was the income justified by spending +$2800 on advertising?

    You know what I mean? The cost is what you pay to advertise and the conversion is 'HOW MANY' times a sale was made, rt? So, where is the 'HOW MUCH' money you made from those conversions?? Thanks for the awesome vid.

  6. Great video Jerry! It really changed my mindset on advertising in general and AdWords in particular.
    I have 1 question though. Why did you split your campaigns into regions? Couldn't you have just checked each country's performance through Google Analytics, or am I missing something here?

  7. Thanks for the videos Jerry, this is really informative and useful information. I very much like the realism built-in into your Google Adwords strategy, i.e. they fully account for, and build trial and error into the approach. This is different from many other Youtube videos on Google Adwords that simply either provide general, informative information, or are overly positive and enthusiastic about the results of the approach being presented. The type of information you provide in that sense is quite invaluable. It scratches under the surface of the general, its pragmatic, practical realistic, and also explained in terms that can be understood by someone that isn't necessarily well versed in e-commerce and computers. So, with all of the above said, thanks for your wonderful video, and thanks for contributing to making the Internet, and Youtube, what it should be.

  8. I would love your help with my small family run yacht charter business competing with the big commercial companies. Would you be able to advise me? Regards, Ben

  9. I can honestly say that I enjoyed and learned more from your video than from my study course at lynda. And I mean as in watching and being able to continue learning for a longer period. Even though you move alot faster, its like you keep me awake. Thanks for sharing and I will be checking out your website for other useful courses

  10. Really good video covers all major topics from beginner to advanced level. Good tutorial for anyone who is looking for a crash course on adwords.

  11. Jerry, I really love your super long videos. They are good for getting DEEP into a topic. Keep doing them, please.

  12. Jerry Banfiel – what about Enable Enhanced CPC? if im using maximize clicks, AdWords – should i use enhanced CPC???

  13. Watched 48 minutes of this video to finally see him make his first ad…..and he runs a Search AND Display ad :/ like the worst 1st step you could make ughhh

  14. Do I need to match my keywords to whats on my website? in other words if the keywords I put are not on my wesbite will it affect the search results or my ad? thanks in advance!

  15. Why do all that… when you can hire someone for so cheap lol https://www.fiverr.com/mowebsolutions/save-you-money-on-your-ppc-campaign-guarantee?funnel=28c66596-7d68-42d8-87a0-9501eddde839

  16. Jerry, you mention the importance of cost per conversion. How would you recommend someone track that for the sale of a product on Amazon?. Amazon does not provide an easy way to link the sale with an ad. Any ideas?

  17. Thanks a lot, so much content and valuable information! Love your teaching style, clear and to the point! Cheers

  18. This was a great tutorial. I am using some of these tips. I am also going to forward them to my boys at www.dependablewebsitemanagement.com They handle a lot of my needs online.

  19. may i know whats the purpose of setting up multiple ads with just a minor change (referring to the headings where you only swap the words order) in a single adwords

  20. I see tupac on your on your recommended videos to the right on YouTube 😂😂😂 lol I get around …. around and round

  21. Thanks Jerry, this is a really helpful video for anyone getting started on adwords!

    I'm just wondering if you would know why this is happening:
    So I've set up my ads, everything got approved and the first day my full budget was spent and I was getting pretty low cost per clicks. However the second day I only spent about 20% of my €5 budget and it's not telling me that my ads might not be showing.

    For the reason why it said that my quality score or my bids might be too low, but my quality score is 7/8 on my ads and I'm letting Google decide the bid. Does this mean that they are just not showing right now because Google is spreading my budget or is it something that I actually have to fix?

    Any help would be greatly appreciated.

    Thanks again for the great video!

  22. Jerry, you’re the man! Thank you for sharing your knowledge in such a clear and concise manner. I look forward to taking all your Udemy courses. 🤙🏼

  23. You know… you're using a lot of big new words when starting off with beginner… can't you just talk to me like I'm 5? At least that way I'll understand.

  24. This course is good, but not as good as he bragged, I will definitely not purchase his course. He keeps emphasising things which everybody knows, but skip or jump over things which people are really want to learn.

  25. Hi Jerry,

    Thank you for your great video. It is really helpful.

    Just to share, I have gathered all my best performing keywords and created a new campaign for these better keywords with their own allocated daily budget, separated from the other low performing keywords. And it has been really helpful.

    If I want to learn more advanced stuff in adwords, how do I get help from you?

  26. Affiliate links (deeplinked) in the Ad URL option in Adwords are working fine but on the other side, whenever a custom tracking link is created it is resulting in suspension, please help

  27. Very nicely & informative videos you have created.
    I have also created videos to let the users learn PPC like a Pro, It is like "PPC Super Easy Tutorial for Beginners & Experts" https://youtu.be/0srNTMAjM6s

  28. hi Jerry, I'm trilled by your info on Ad. Would like to learn more. Developing my career in Digital Marketing. Regards.

  29. Hey there
    nice video
    Guys you can visit here to know more
    PPC services in Noida
    https://www.indidigital.in/ppc-company-noida/

  30. I' ve set up two conversions(one for purchase, one for enroll), and Google ads show there is one conversion today. But I dont know which is this conversion was tracked by Google? Purchase or enroll. Thank you

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