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Media and Communications

The Basics of Advertising (School Project)

The Basics of Advertising (School Project)

Can’t believe I found the perfect spot for my hot cocoa stand! Hey Little Jimmy! Why the long face? No one’s buying my hot cocoa and I set up this stand and everything! WELL I’LL BUY SOME! SLUUUURRRRRRRRRRRRP Oh, man … That was the best hot cocoa I’ve ever had! Really? No, it was less than mediocre. But that’s not the point. Well, then what is the point? The point is that no one is coming to get your product … Why is that? Jesus Christ, Little Jimmy! Do you not know the basics of advertising?! What’s that? Well, I can teach you BUT I DID get a doctorate in advertising at a highly prestigious school So, to make up for that time wasted in my life It’ll have to cost you. Oh … okay. How much is it gonna cost? Well, your jar looks about right. How about that? What? Well, I guess you do need to spend money to make money in business. SEE! You’re already on track right now with my presence! Alright, so listen, cuz I’m gonna say this once and only once … Okay? THIS is the basics of advertising! Hey, Little Jimmy! The basics of advertising are incredibly simple, but very important to master! When it comes to selling that hot cocoa, you need to have advertising that is just as hot! In advertising, you need to make sure to catch the eye of the consumer. You got competition so you need to stand out among the rest! Colors! Sleek and unique visuals! BE DIFFERENT! Though it’s good to pave your own path, Taking inspiration and putting a spin on successful design trends can help too. Communicating your message is key as well. Tell the people exactly what they will get and what is most attractive about it. Will it make their life easier? YA BETTER TELL EM! Is it only 25 cents?! Show them it’s cheaper than the competition! And make sure to always tell the truth or you’ll end up in hot water … Or in your case, hot cocoa! And last, but most importantly: You must go where the people go! Placement is key because you can have the cure for AIDS but if you place a billboard advertising it in the Bermuda Triangle Ya may as well just throw it awayyyy! Take out a newspaper ad or put a poster up in your school. If you’re feeling feisty, you can put that piggy bank money towards a Superbowl ad! HA, HAA! but you’re too poor for that. And that is the basics of advertising in a nutshell. Good luck, Little Jimmy! Wooow! So you got all that? Not really, no In fact, I already forgot most of it. Again, I am only 10 years old, so it is hard for me to comprehend all this information at once. Well thankfully I’m here. So, we literally have to fix Everything about your post right here. First off is your signage. Your sign … Has ZERO life to it. My dead grandparents are more lively than it! Next … Is location, location LOCATION! I have no idea what malevolent force pushed you into setting up here in this wasteland of all places And made you think it was a good idea! Who made you think it was a good idea Did they have a gun to your head?! I hope so. And last, but certainly not least is you need an advertising campaign. Wait aren’t those expensive? My mom said it costs five billion dollars for a three second Super Bowl commercial Whoa, whoa, whoa, okay, alright. We gotta start small, okay? We can’t go to the Super Bowl just yet. We got to start at the Rose Bowl, ya know? Alright, so you got all that down? UUUUUUUUUUUUUUUUUUUH PERFECT LET’S GO! Okay, okay! New location! And don’t worry, there’s people around here. It’s just they can’t appear on camera without signing a waiver And we got some new signage! Colorful and catches the eye! Well, mostly. And the best part! You have posters all around the neighborhood. I wish you luck. Wait, where are you going? Well, I’ve already done my job, and now it’s time for you to do yours! You’ll be fine! See you later! Okay … Now I just wait. *cough* No way! Is that a potential customer! Should I yell at him and tell him to come over?! Uh … No, I think I’ll just sit down and wait for him to come over on his own. And remember, The first impression is always important! They definitely have a nice poster, that’s what caught my eye, initially. And only 25 cents? That’s a steal. They’re close by too … Man, I am thirsty … But hot cocoa doesn’t really sound good in this weather. That’s crazy talk. But even then, I am still kind of … Hey! Wait a minute, I can hear myself? I’m talking but my mouth isn’t moving. Am I hearing my thoughts? Can THEY hear my thoughts? Wait, who put that camera and microphone there?! Oh God, I gotta get outta here! noooooooo Darn it! Why, why, why, why?! I was so close to making my first sale! What’s wrong again, Little Jimmy?! That man! He did not want to buy my product! Whao? Oh that guy over there. Yeah. I was able to hear him all the way over there! Well, I probably should have said Even if you sell something well and advertise it perfectly That doesn’t mean that people are gonna wanna buy something they don’t want. But … But I spent $4,000 on a billboard in Times Square! Well, I guess it’s like you said: “You gotta spend money to make money!” Or at least TRY to. Why? My life savings! ITS OVER! AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA

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