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The Anatomy of Facebook Ads: How to Increase Traffic for $3 | Ecwid Audio Article

The Anatomy of Facebook Ads: How to Increase Traffic for $3 | Ecwid Audio Article

Hi this is Daniella from Daniella.io with
a Podcast for Ecwid’s blog. The following podcast is an adapted version
of the article called: The Anatomy of Facebook Ads: How to Increase Traffic for $3 by Kristen
Pinkman. This Podcast is great to listen to if you
would like a general overview of how to, hands-on, advertise on Facebook. If you want to follow along with a tutorial,
check out the article on Ecwid’s blog for screenshots and links to what is spoken about
here. Facebook is the world’s largest social network
and a leading platform for targeted advertising. However, it may be difficult at first to navigate
the Facebook for Business page, and its many options. The truth is social media is a complicated
system. You may have noticed that the internet is
overcrowded with tips on social media marketing. Facebook Help Center alone has thousands of
pages. Here is the good news: we are going to make
this process easy for you. In this podcast, you will not hear vague advice
like “use cool images” or “write creative texts”. We will not waste your time with a superficial
descriptions of obvious Facebook ad options. Instead, we are going to build a real advertising
campaign step by step using an example. But before we begin, here is a bit of theory. Why advertise on Facebook? As a small business owner, you need to know
that Facebook ads are better than traditional ads in many ways: notably because they are
very cheap. Facebook prioritizes the best performing ads
and shows them for a better price than traditional advertising. Facebook ads are more effective than traditional
marketing ads as they allow you to reach the right people easily. They are also less time consuming to seutp. It could actually only take you from 1 to
15 minutes to create a Facebook ad campaign. Advertising on Facebook also fits with any
marketing goals. Whether you want to attract new customers
or provide the loyal ones with an offer, Facebook will let you do it. Most of the work is done automatically. Just watch your budget. Alright, now let’s have a look at how they
work. Step 1 is to create an account First, study Facebook’s Advertising Policies. Did you know that you are forbidden to entice
likes in your ads, or that you can’t use images with weapons pointed at the person
who sees them? There are many details to be aware of during
the creation process of your advertisement. As soon as you have reviewed these rules,
click “Create ads” in the drop-down menu. Next, Facebook will create an ads account
for you with most of the settings filled up automatically based on your page data. An important note: Once you set your form
of currency and timezone settings within this account, you will not be able to change them. If this is a problem in the future, you will
have to deactivate your ad account and create a new one. Facebook will do this automatically if you
try to change and save these settings. Facebook will create the ad account and then
ask you to choose your objective. You can learn more about the various objectives
by clicking on the help button, but they are generally quite clear and fairly self-explanatory. Choosing the right objective depends on the
result you hope to achieve. Everyone wants to focus on generating leads,
sales, and engagement on Facebook but there is more to it. Here are three options to choose from to start
off with: Boost your posts
Promote your page Send people to your website But which option is best: website clicks or
website conversions? Here is the difference between the two: Website clicks: Chasing this objective will
send the maximum amount of traffic possible to your website, aiming to create conversions
in the future. Website conversions: Tracking conversions
implies adding a Facebook pixel on your landing page to track conversions and the audience
that visited your page. This will allow you to optimize ads for them. In some cases, this option can be much more
affordable, so it is something worth considering. Don’t get scared of setting a pixel and
trying both options. If you ask around, you’ll be blown away
by how many people are not using this incredible opportunity! Step 2 is to Create a campaign The ntext step is to create a real advertising
campaign example. Let’s say our objective is website clicks. We’ll type the landing page address: The Kokosina store is powered by Ecwid and
sells genuine leather bags and backpacks. The bags are made in the EU and sold worldwide. Their personal motto — “We sew for people,
not for catwalks” — perfectly reflects our aims. We will try to sell their classic black backpack
to people on Facebook, and send the traffic right to the product page. Step 3 is to Setup your campaign First of all, Determine your audience This is as important as creating a compelling
ad. Marketing is not only about being creative,
it is also about precise and focused planning. Facebook has set up a multitude of ways to
get your ads in front of the right people. If your aim is to attract new people, but
you don’t want to show your ads to every other stranger, use the lookalike audiences
tool. This will find a group of people that are
likely to be interested in your product or business. To do so, go to Power Editor in your Ads Manager
and click “Audiences” — “Create new audience” — “Lookalike audience”. Next, you can choose the exact country and
location you want to advertise to, and the prospective audience size. Tip: if you sell worldwide, try not to focus
your ads to the United States. A majority of companies and products do this,
and consequently, the American online consumer base is more difficult to reach and make an
impression on. Another available option is to create a custom
audience based on an email list or the people who visit your website. We will create an audience without any additional
tools to test this feature. Here is a good tip: before starting a campaign,
create a portrait of your potential customer. Do not advertise to an entire country. Try to narrow down location. You don’t need to set a language until you
are targeting several countries at once or want to reach foreign consumers. “Detailed Targeting” is a great to experiment. You can target people according to their jobs,
interests, or lifestyles. These settings narrow your audience down,
and makes them more likely to be engaged with your ad. “Connections” will help include or exclude
people who have already liked your page, took part in your event, or used your application. Include these people in special offers and
discounts for your business or exclude them if you want to attract new customers. The next big step is to set your budget Facebook optimizes pricing to find the best
offer, but you shouldn’t trust it blindly until you get a feel for it. You will be specifying a credit card number
when you create your campaign so always set the end date for your campaign! You do not want to forget and overspend. For your first time you setup an ad, it is
good practice to set the daily budget to less than 5 dollars and limit the campaign to 2
days. It is cheaper to pay for impressions than
for clicks. However, test this yourself if you plan to
advertise on Facebook for an extended period of time. The rest of the settings are available only
for lifetime budgets. The following step is to Set your placement You can place your ads in many places beyond
Facebook’s site itself. For example, Facebook ads can recently integrate
with Instagram, so you can advertise your products there, even if you don’t have an
Instagram account! Also, your ads may appear on other websites
and apps approved by Facebook, but don’t forget to pick the Audience Network placement. The last step is to Create your Ads Start by choosing your visuals
Generally, there are two options for visuals: are you using one image or multiple images? Whichever option you choose, whether they
are videos or an images, upload them or search it for one in the stock of free options. Tip: Remember that you can not show ads that
have more than 20% text in the image. Then Connect your ads to the right Facebook
page Don’t forget to connect your ads to the
appropriate Facebook page. If you advertise on Instagram, you can connect
your ads right to your Instagram profile, which is the most preferable option, or directly
to your Facebook page. Lastly, write up a short, compelling text Don’t treat this portion too seriously. You don’t need to write “War and Peace!” Facebook provides limits that will help you
share exactly the right amount of information: the heading will fit 25 characters max
The main text can contain no more than 90 characters. If you still have something to add, use the
Link Description field in Advanced Options. For the carousel format, you’ll have to
fill all the description fields for every image. This means you can advertise several products
all in one place! Make sure you have attached the correct link
to each one. As for the call to action button, your best
bet will be something like “Shop now.” This is optional, but calls to action are
known to increase engagement. You can always preview your ads before they
go live. The final step is to Set up a payment method This is about choosing how you will pay for
your advertisements. The money you spend will be charged monthly. Learn more about Facebook rates before you
start, as it might save you from a lot of headaches later on. Here is a good tip: don’t attach your personal
credit card to the ad campaign. You won’t be able to remove it without deactivating
your account! If you choose a credit card, take note of
the following: The name and surname on the card must be the
same as on your Facebook page, otherwise you’ll be banned. You can get around this limitation by using
PayPal. Don’t forget to set a limit so you do not
spend more money than anticipated. Here are a few more takeaway tips: Look through ad creatives to choose from (5
images and 5 texts can perform 25 combinations) and find those that work best. That is where you can find more tips on making
your ads work best. Add a Facebook Pixel to your site to track
conversions and to create Custom Audiences. Target mobile devices, but first make sure
your site is mobile-friendly. Create several campaigns for different audiences
and try to make ads as personal as you can. Do not be afraid to spend more on ads, as
more money will often yield more results! Ecwid’s Blog has a new Guides section. The third eBook called Ecwid E-commerce Business
Blueprint offers a compilation of top resources from Ecwid’s blog that can help you with
other ways to promote your online store. Articles include Publicity on a budget, How
to promote your brand outside of social media, and 5 Google AdWord tips. Check out ecwid.com/guides. Please subscribe to my Youtube channel that
contains many other Ecwid tips and tricks. This is Daniella from Daniella.io, thanks
for watching.

2 thoughts on “The Anatomy of Facebook Ads: How to Increase Traffic for $3 | Ecwid Audio Article

  1. If you are looking for updated Ecwid tutorial videos with actionable business advice then click here https://daniella.io/ecwid-tutorial-ecommerce-course/ to learn more about the Ecwid eCommerce Power Course! Learn how to build a beautiful Ecwid store and start selling online!

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