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Media and Communications

Talking TV: La. gubernatorial hopefuls cast advertising visions

Talking TV: La. gubernatorial hopefuls cast advertising visions


CANDIDATES ARE BRINGING OUT THE BIG GUNS.YOU MAY BE NOTICING MORE CAMPAIGN ADS ON YOUR T-V AS LOUISIANA’S GOVERNOR’S RACE HEATS UP.SOME CANDIDATES ARE SPENDING MILLIONS TO ATTRACT “VIEWERS LIKE YOU” BEFORE OCTOBER’S ELECTION. NBC LOCAL 33’S HARRISON GOLDEN HOPEFULS ARE PLAYING THE FIELD. 3 IT WON’T BE LONG BEFORE CONTENDERS FOR LOUISIANA GOVERNOR FACE OFF IN THEIR FIRST STATEWIDE TELEVISED DEBATE ON THIS STATION SEPTEMBER 19TH. THE ON-AIR APPEARANCES WILL BE AT NO COST TO THE CANDIDATES. BUT ONE KIND OF AIRTIME THAT DOES INVOLVE MONEY IS CAMPAIGN ADVERTISING. AND WE’RE SEEING PLENTY OF IT.THE CANDIDATE AD BUYS ARE BUILDING UP THIRTY SECONDS AT A TIME.ánats: adsá DEMOCRAT JOHN BEL EDWARDS AND REPUBLICAN EDDIE RISPONE LEAD THE T-V TREND IN THIS GOVERNOR’S RACE WITH TWO ADS EACH SO FAR AND EACH WITH SIX-DIGIT AD BUYS FOR THE SPORTS NETWORKS ALONE.”If, say, there’s a Saints game or and LSU game, you know where the eyeballs are.” 3 THOUGH ANOTHER REPUBLICAN CHALLENGER’S T-V TIME IS MORE LOW-KEY FOR NOW. CONGRESSMAN RALPH ABRAHAM HAS YET TO LAUNCH A T-V BLITZ.”I would ascribe it to cautiousness. They’re trying to get the most bang for their buck”THE LATEST CAMPAIGN FINANCE NUMBERS SHOW ABRAHAM WITH ONE-POINT-THREE MILLION DOLLARS CASH ON HAND FAR LESS THAN RISPONE OR EDWARDS. BUT CAMPAIGN SPOKESMAN LIONEL RAINEY SAYS ABRAHAM HAS ENOUGH TO SUSTAIN HIS BID ADDING IN A STATEMENT TO US QUOTE “PEOPLE WANT TO SHAKE HANDS WITH THEIR CANDIDATE” AND “HAVING A LOT OF MONEY IN ADVERTISING ALONE IS NOT WHAT WINS ELECTIONS.” “There’s only a certain amount of bandwidth voters are willing to pay attention to, and you don’t want to go into overexposure mode.”ABRAHAM’S CAMPAIGN AIDES SAY THEY ARE PLANNING ON WHAT THEY CALL A “WIDESPREAD ADVERTISING CAMPAIGN” ON T-V. WHEN ASKED WHEN THE BLITZ WOULD COME THEY WOULD ONLY SAY IN THE NEAR FUTURE.”If you’re not doing it now, you’d better have a plan in place for qualifying.”THE QUALIFYING DEADLINE FOR THE OCTOBER 12TH PRIMARY IS THURSDAY, AUGUST EIGHTH. AND REMEMBER, IF NO CANDIDATE SECURES MORE THAN FIFTY PERCENT OF THE VOTE ON OCTOBER 12TH THE TOP TWO VOTE- GETTERS WILL FACE OFF NOVEMBER 16TH. FOR YLEH, I’M HG. 3 AND CONGRESSMAN ABRAHAM HAS

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