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Media and Communications

Tag: television

Advertising Design | CCS

Advertising Design | CCS

Advertising is the voice of the brand. So, we facilitate communication between a brand and consumers. Whether that’s through multimedia or traditional media, interactive media. We’re communicating with people. It’s everything that you see from television to online videos to pre-roll. It’s print advertising that you see flipping through a magazine. It’s the billboards that […]

Advertising and Branding Industry – Online and Social Media Trends

Advertising and Branding Industry – Online and Social Media Trends

Hi, I’m Jack Plunkett, today we’re going to talk about the advertising industry. Now, there are two ways to look at advertising. One is with kind of a narrow view, and when you see market research numbers about how big the advertising industry is it’s really focused on “media buying”. So when you see a […]

The Effect of Negative Political Advertising

The Effect of Negative Political Advertising

One stream of my research is about negative advertising in political campaigns. One of the effects is people have tendency to remember bad things more than they remember good experiences so there in an episodic kind of memory but there’s other effects related to attention and related to what we wait when were evaluating an […]

Learning from dirty jobs | Mike Rowe

Learning from dirty jobs | Mike Rowe

The “Dirty Jobs” crew and I were called to a little town in Colorado, called Craig. It’s only a couple dozen square miles. It’s in the Rockies. And the job in question was sheep rancher. My role on the show, for those of you who haven’t seen it — it’s pretty simple. I’m an apprentice, […]

7 Epic Advertising FAILS

7 Epic Advertising FAILS

Come alive! You’re in the Pepsi generation! I’m Graj, I’m a Bollywood producer. I’m looking for the most delicious thing on the planet, like Kardashian man, I would give that dog a bone. Proof once again that nothing sucks like Electrolux …would allow me to call this a grade A chicken. But my standards wouldn’t.

For Jobs, For Us | Bernie Sanders

For Jobs, For Us | Bernie Sanders

Millions of good jobs lost. Communities devastated. The jobs moved overseas. Only one candidate for president has consistently fought trade deals that ship Michigan jobs overseas. Bernie Sanders. Sanders opposed the disastrous NAFTA trade deal. Opposed special trade status with China. Now he’s opposing the Trans-Pacific trade deal. While others waffle, Bernie is fighting hundreds […]

Post Malone Takes Jimmy Fallon to Olive Garden

Post Malone Takes Jimmy Fallon to Olive Garden

♪♪ -I’m here with Post Malone. And he’s gonna take me to his favorite restaurant, Olive Garden. -Yeah, very excited. -Now, you have no connection to Olive Garden. Want to put this out before we like — -Yeah, yeah. I have not been monetarily compensated by Olive Garden to do or say anything. -Me neither. […]

TV vs. Online Advertising: The Difference Between The Two!

TV vs. Online Advertising: The Difference Between The Two!

The difference between running an advertising campaign on TV, versus running one online is GIANT. But how GIANT I hear you ask? Well, with a decrease in TV watching, and an increase in digital, we’ve got to wonder, is there much point in focussing on both? Well that’s why we are here. So let’s get […]