Yuma 4×4

Media and Communications

Tag: technology

Terminus B2B Advertising Automation: Product Spotlight

Terminus B2B Advertising Automation: Product Spotlight

Welcome to another product spotlight by TechnologyAdvice. Today we are joined by Sangram Vajre, he is the CO-Founder and CMO of Terminus Sangram, tell us about how Terminus became Terminus. Originally I was a CEO at Pardot. Over the last couple of years we went through the acquisition of ExactTarget and then through Salesforce, a […]

Superpower for Hire: Rise of the Private Military

Superpower for Hire: Rise of the Private Military

Rock and roll This is Tony Shiena Owner of Mosaic Security Private Military Company that provides Elite forces level security for their clients Tony has a VIP coming into Caracas tomorrow, who we’ll need to guard We tagged along as he scouted out a particularly dangerous neighbourhood That we will need to pass through in […]

The Beyond mission

The Beyond mission

Italian ESA astronaut Luca Parmitano is about to make his second flight to the International Space Station He’ll shortly be lifting off from the Baikonur Cosmodrome in Kazakhstan inside a Russian Soyuz capsule The mission is named ‘Beyond’ and, as chance would have it will begin exactly 50 years after the first Moon landing I […]

Advertising and Branding Industry – Online and Social Media Trends

Advertising and Branding Industry – Online and Social Media Trends

Hi, I’m Jack Plunkett, today we’re going to talk about the advertising industry. Now, there are two ways to look at advertising. One is with kind of a narrow view, and when you see market research numbers about how big the advertising industry is it’s really focused on “media buying”. So when you see a […]

How to Avoid Surveillance…With Your Phone | Christopher Soghoian | TED Talks

How to Avoid Surveillance…With Your Phone | Christopher Soghoian | TED Talks

For more than 100 years, the telephone companies have provided wiretapping assistance to governments. For much of this time, this assistance was manual. Surveillance took place manually and wires were connected by hand. Calls were recorded to tape. But as in so many other industries, computing has changed everything. The telephone companies built surveillance features […]

Online Advertising Strategy Design Considerations – Ken Rona

Online Advertising Strategy Design Considerations – Ken Rona

Erik: What should a media company consider when designing an online advertising strategy? Ken: I think the first thing you gotta think about is how people are gonna consume the content. I think that people are gonna consume content, as we discussed, on any random device. So it means that you wanna design a technology […]

Facebook and Google got rich. Users paid the price. | Douglas Rushkoff

Facebook and Google got rich. Users paid the price. | Douglas Rushkoff

The reason why Facebook and Google are so easy to hack is because their business models are so easy to hack. Both Facebook and Google, when they started out, said that what will make them superior to the things they’re replacing is that they’re going to be ad free. Because they knew, from square one, […]

How NASA Reinvented The Wheel – Shape Memory Alloys

How NASA Reinvented The Wheel – Shape Memory Alloys

This episode of Real Engineering is brought to you by the Royal Air Force and the Briggs Automotive Company, who are currently holding an engineering design competition for Young Engineers. One of the moments that will always stand out in my life is the watching the joy and excitement of the engineers at JPL celebrating […]

Linius partners with Hemisphere to build Hyper-Personalized Advertising Prototype

Linius partners with Hemisphere to build Hyper-Personalized Advertising Prototype

Linius personalized advertizing prototype is built on top of our Linius Video Services SaaS platform. What this enables people to do is to go out and build specifically targeted, individually personalized ads for any viewer. This means that not only do things that were never before possible such as inserting your ads anywhere in the […]

Bill Nye on the Science of Switching to Chromebook

Bill Nye on the Science of Switching to Chromebook

Fear, it’s our natural evolutionary response to the unknown. We humans have developed fear over millions of years to help us cope with this dangerous world around us, but you’re not living in a cave. You don’t fear getting eaten alive, and yet you fear something as small as switching from your old laptop to […]