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Tag: smart bidding

5 Things to know about Google’s new ad platform

5 Things to know about Google’s new ad platform

hi welcome to another episode of five business rules I’m Nicole and I’m Monika and today we are going to tell you about something that I spent hours being annoyed around so we’ll give you a heads up because Google just made some very major plantform changes to their app ad platform and a lot […]

Google Ads Bidding & Auction: How Does It Work? 💰

Google Ads Bidding & Auction: How Does It Work? 💰

So you’re ready to take the plunge into your money bags and have a go at Pay Per Click advertising. Great! Whether you’ve only just started, or you’re not quite getting the results you hoped for, I bet that mystical black box that is PPC bidding and the “auction” is a real frustration. Well, fear […]

Google Ads Tutorials: Smart Bidding best practices

Google Ads Tutorials: Smart Bidding best practices

Smart Bidding combines an exclusive set of signals to set real-time bids for each and every auction to help you achieve your business objectives. In this video, you’ll learn how to choose a bidding strategy and optimize your campaigns with Smart Bidding. First, let’s go over the different bidding strategies based on business goals: Maximize […]

Drive sales with holiday promotion strategies

Drive sales with holiday promotion strategies

[MUSIC PLAYING] SPEAKER: If you’re anything like me, you’re always on the lookout for a great deal. In fact, about 60% of consumers say that finding a good deal is what they enjoy most about shopping. This is especially true during the holiday season. The National Retail Foundation reports that one third of shoppers said […]

Welche Gebotsstrategien gibt es in Google Ads? [Frag Bloofusion #13]

Welche Gebotsstrategien gibt es in Google Ads? [Frag Bloofusion #13]

Automatisierte Gebotsstrategien bieten eine intelligente Möglichkeit, um das eigene Bidding zu optimieren, während man absoluten Zeitaufwand einspart. welche intelligenten Gebotsstrategien es gibt und ja für wen sie sich am Besten eignen, das erkläre ich ihnen heute in unserem Video Hallo, ich bin Marlen Voelkner, Online Marketing Managerin bei der Agentur Bloofusion. Ja heute beginnen wir […]

Google Ads Tutorials: Evaluating Smart Bidding performance

Google Ads Tutorials: Evaluating Smart Bidding performance

[light music] Smart Bidding in Google Ads allows you to manage your bids effectively and efficiently. It uses advanced machine learning to help you tailor the right bid to each and every auction. To have an accurate understanding of your Smart Bidding performance, it’s important that you don’t run your analysis too early. The recommended […]

Google Ads Tutorials: Creating Drafts and Experiments

Google Ads Tutorials: Creating Drafts and Experiments

[playful piano music] woman: Drafts and Experiments let you propose and test changes to your search and display network campaigns. Drafts lets you prepare multiple changes to a campaign before pushing them live, whereas Experiments help you measure your results to understand the impact of changes before you apply them to a campaign. In this […]