Yuma 4×4

Media and Communications

Tag: sexual health

The role of metaphor in sexual health advertising and branding

The role of metaphor in sexual health advertising and branding

Recently I’ve been working on the role of metaphor in advertising and branding and in particular I’ve been working with colleagues with an advertising and branding agency called Big Cat which is based in Birmingham. This collaboration came about because I was giving a talk at a business breakfast at the University of Birmingham where […]