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Media and Communications

Tag: responsive search ads

Drive sales with holiday promotion strategies

Drive sales with holiday promotion strategies

[MUSIC PLAYING] SPEAKER: If you’re anything like me, you’re always on the lookout for a great deal. In fact, about 60% of consumers say that finding a good deal is what they enjoy most about shopping. This is especially true during the holiday season. The National Retail Foundation reports that one third of shoppers said […]

Google AdWords: Настраиваем Адаптивное объявление в поиске

Google AdWords: Настраиваем Адаптивное объявление в поиске

Всем привет! Сегодня расскажу про очередном нововведении, которое ввел Google. В частности в Google Ads. Google Ads похвастался анонсом, что он планирует вводить адаптивные объявления в поиске. Все мы конечно думали как это будет выглядеть. Раньше я думал, что это будет вообще поисковый баннер аналогично как у Яндекса, но оказалось это совсем другое и я […]

Creative Excellence on Search: Ad Extensions

Creative Excellence on Search: Ad Extensions

[MUSIC PLAYING] MICHAEL CHANG: Hi. I’m Michael. And I’m here to tell you about step number two in achieving creative excellence on search. Including three or more ad extensions. Ad extensions can come in many forms, and they all provide additional information to your audience. Examples include addresses, phone numbers, or more links to other […]

Google Ads Tutorials: Creating responsive search ads

Google Ads Tutorials: Creating responsive search ads

[Light music] 3.6 billion searches happen on Google every day. Consumers are more curious and demanding than ever before, and expect ads that are customised to their needs. This leads to the question: How can you serve highly relevant ads to each search query with little effort? In this video, we’ll discuss how responsive search […]