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Media and Communications

Tag: Media

Noam Chomsky: The Advertising License to Do Business

Noam Chomsky: The Advertising License to Do Business

In this video, I will use the example of international banking giant HSBC and how it used its advertising power to silence reporting in three UK newspapers, the Telegraph, Guardian and Sunday Times. All sources for this video, you’ll find in the description box below. The first example comes from Peter Oborne, former chief political […]

Confessions of a D Girl: Colorism and Global Standards of Beauty | Chika Okoro | TEDxStanford

Confessions of a D Girl: Colorism and Global Standards of Beauty | Chika Okoro | TEDxStanford

Translator: Marcelo Papetti Reviewer: Queenie Lee The movie “Straight Outta Compton” comes out. I’m so excited. I’m from LA, so this movie is particularly close to my heart. I saw it in theaters three times. So I’m cruising the Internet devouring everything I can about this movie. I come across the casting call. This movie […]

What’s changed in digital advertising in the last 20 years – Chad Jansen SVP Adtegrity Enterprise

What’s changed in digital advertising in the last 20 years – Chad Jansen SVP Adtegrity Enterprise

When we got going 20 years ago traditional advertising obviously was very prominent. but digital advertising was brand-new and just really taken off and so As that got going it really was just select banner sizes and it was a lot of kind of cheesy marketing if you will. To get people to click on […]

TV AD | Barclays LifeSkills | How to get work experience or a job through social media

TV AD | Barclays LifeSkills | How to get work experience or a job through social media

If you’re looking for work you can definitely use social media to your advantage It is worth actually saying like, you know, “I’m available” online because it is something… like that is a medium that employers like look at. I did apply for a trainee position through Facebook for a tattoo studio The physiotherapist that […]

Reimagining Classrooms: Teachers as Learners and Students as Leaders | Kayla Delzer | TEDxFargo

Reimagining Classrooms: Teachers as Learners and Students as Leaders | Kayla Delzer | TEDxFargo

Translator: Noelia Castellano Reviewer: Nada Qanbar On the first day of school this year, I had a little boy, get up in my face and he screamed at me. He said “I hate school. I hate teachers. I don’t wanna be here.” I remember taking a calm breath, finding my biggest smile and I got […]

Digital vs. Traditional Advertising

Digital vs. Traditional Advertising

KENJI GOVAERS: There are different ways to compare traditional media and digital media. Much of the discussion is usually about engagement and targeting. But Bain research has found that, actually, if you look at it from a recall and a reach perspective, traditional media is actually quite efficient. What we did is based on in-field […]

How to Sell Advertising Space Online

How to Sell Advertising Space Online

How to Sell Advertising Space Online. Got online advertising space to sell? It’s easy to link up with buyers and provide a place to promote their campaign. You will need Online assets Internet marketing research firm Online ad space Pricing plan 3rd-party ad networks Buyers Media plan Follow-up and personal relationships (optional). Step 1. Identify […]

How to do paid search and get results

How to do paid search and get results

Hey YouTube, I just got back from a great coffee meeting with a very special person And we talked about paid search and social media advertising, and I want to talk about that with you coming up Hey entrepreneurs small business owners and do-it-yourself advertisers my name is Stuart Takehara. I’m a professional marketing advertising […]

Experiential Advertising| Agency Confessionals (Episode 008)

Experiential Advertising| Agency Confessionals (Episode 008)

I’m Scott Cookson, Vice President and Executive Creative Director at Ayzenberg I love new challenges new ways of trying to tell stories in new mediums Now a lot of clients I think are a little off put by experiential advertising because They have concerns about massive budgets and what the ROI for them might be […]