Yuma 4×4

Media and Communications

Tag: industry

Nestlé: 150 Years of Food Industry Dominance

Nestlé: 150 Years of Food Industry Dominance

We live in the most plentiful times known to mankind. Whereas in the past our ancestors had to spend most of their waking hours tirelessly working for their food, today we are just one click away from an endless slew of delicious goodness. It might seem strange, then, to discover that today, when the choice […]

How Digital Media is Revolutionizing the Advertising Industry

How Digital Media is Revolutionizing the Advertising Industry

What’s the future look like for the advertising industry? Let’s talk about the details. Today, we’re going to talk about the global advertising industry, which encompasses just a wide variety of things that people don’t always consider when they’re thinking of advertising in a casual manner. You may just think about ads on TV or […]

Channel 4 Advertising Research and Development Apprenticeship

Channel 4 Advertising Research and Development Apprenticeship

[MUSIC PLAYING] So the Advertising Research & Development team is quite a long-winded way of saying that we basically support the ad sales team in helping them sell advertising. Obviously that’s really important because Channel 4 can make great programs based on the money that it makes through advertising. This role sits within the Consumer […]

Secrets Food Advertisers Don’t Want You To Know

Secrets Food Advertisers Don’t Want You To Know

hey guys what’s up it’s Charlie here and today we’re going to be looking at secrets food advertisers don’t want you to know how many times have you seen something delicious looking in an advert but then you go and buy the real thing and doesn’t look anywhere near as good well that’s because advertisers […]

Secret Tricks Advertisers Use That You Don’t Know

Secret Tricks Advertisers Use That You Don’t Know

– [Host] Advertising in many different forms has been around since ancient times, but in June of 1836, a newspaper in France called La Presse included a paid advertisement in its pages for the first time. By doing so, they were able to lower the price of the newspaper, extend their readership further, increase their […]

Advertising and Branding Industry – Online and Social Media Trends

Advertising and Branding Industry – Online and Social Media Trends

Hi, I’m Jack Plunkett, today we’re going to talk about the advertising industry. Now, there are two ways to look at advertising. One is with kind of a narrow view, and when you see market research numbers about how big the advertising industry is it’s really focused on “media buying”. So when you see a […]

7 Epic Advertising FAILS

7 Epic Advertising FAILS

Come alive! You’re in the Pepsi generation! I’m Graj, I’m a Bollywood producer. I’m looking for the most delicious thing on the planet, like Kardashian man, I would give that dog a bone. Proof once again that nothing sucks like Electrolux …would allow me to call this a grade A chicken. But my standards wouldn’t.

Intro – Become an Art Director or Copywriter In Advertising

Intro – Become an Art Director or Copywriter In Advertising

What’s up YouTube? My name is Kevin and this is Open Door Creative I’m creating this channel for aspiring creatives so whether you want to be an art director or a copywriter my goal is to provide you with enough tools in the forms of tips and tricks tutorials and insights to help you get […]

Why we have too few women leaders | Sheryl Sandberg

Why we have too few women leaders | Sheryl Sandberg

So for any of us in this room today, let’s start out by admitting we’re lucky. We don’t live in the world our mothers lived in, our grandmothers lived in, where career choices for women were so limited. And if you’re in this room today, most of us grew up in a world where we […]