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Media and Communications

Tag: growth

Ivy Amsterdam – experiencing a great growth through Google AdWords

Ivy Amsterdam – experiencing a great growth through Google AdWords

My name is Unice Bergs and I’m the Owner of Ivy. Ivy is a laundry and dry-cleaning business. We offer our services online to hotel guests and residents in Amsterdam. So we drop in on offices, hotels and homes. I set up Ivy because I’d been looking for a laundry service but couldn’t find any […]

Berto – using AdWords and YouTube for promotion

Berto – using AdWords and YouTube for promotion

My name is Filippo Berto. I’m an entrepreneur and I own Berto. Berto is a furniture company in Meda, Brianza, founded in the 1970s by my father and uncle, Fioravante and Carlo Berto. We make high-quality ready-made and custom-made sofas, sofa beds and beds. At the end of the 1990s, when I joined, I realised […]

Why You Need To Have A Plan B For Advertising

Why You Need To Have A Plan B For Advertising

I wanted to talk about something that’s really a top of mind for me right now and I think it should be for all marketers, all businesses, and that is singularity. You cannot rely as a business on a single platform for your advertising, for your marketing, for your brand awareness, and for businesses that […]

Merchandise | Making Money Beyond Ads ft. Seth’s Bike Hacks

Merchandise | Making Money Beyond Ads ft. Seth’s Bike Hacks

You’re living the dream, making YouTube videos for a living. Maybe you’re even doing it part-time, in which case you may also have a job. In either case, your time is at a premium. This is why many creators sell merchandise, or merch to earn supplementary, or even primary, revenue. Today, I’ll show you how […]

How to Increase Your Facebook Reach and Outsmart the Algorithm

How to Increase Your Facebook Reach and Outsmart the Algorithm

Organic reach for Facebook Business Pages is plummeting. In fact, some people say by more than 50%. So, how do you make sure that the content you share on Facebook is actually seen? There are thousands of factors that determine how the News Feed ranks content, but overall, Facebook’s goal has always been the same: […]

Google My Business & Google Ads: Native Child

Google My Business & Google Ads: Native Child

SONTO POOE: Native Child is a plant-based hair care and body care brand. I felt like there wasn’t anything on the market, really, that spoke to my needs as an African woman. I wanted to create a brand that someone that looked like me can identify with and immediately go, oh, wow, so this is […]

How to Boost Posts on Facebook, Better

How to Boost Posts on Facebook, Better

If you have a Facebook Business Page, you’ve probably seen the little button suggesting you boost a post. Don’t touch it. I know, you’re tempted. With that button, Facebook allows you to advertise content with just two clicks. And considering how confusing Facebook advertising can be, it may seem like a quick win. But I […]

AdWords Stories: Zingerman’s

AdWords Stories: Zingerman’s

[MUSIC PLAYING] PAUL SAGINAW: People want to be part of something that’s greater than themselves. Certainly, we’re more than a business that just sells sandwiches. My name is Paul Saginaw, and I’m one of the co-founding partners of the Zingerman’s Community of Businesses. BRAD HEDEMAN: So in the Zingerman’s Community of Business there’s the Zingerman’s […]

Channel Memberships | Making Money Beyond Ads ft. Simon and Martina

Channel Memberships | Making Money Beyond Ads ft. Simon and Martina

What is the new channel membership feature and what do you need to know about using it successfully? Well, stick around because we’re going to talk about it coming up and about all the things we’ve learned about doing it. Hi, I’m Simon, from Simon and Martina where we run a YouTube channel called ‘SimonAndMartina’ […]