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Media and Communications

Tag: Campaigns

Advertising and Corporate Services from Oxford University Press

Advertising and Corporate Services from Oxford University Press

when you want to secure the attention of the people who lead the field where do you want to stand at the center of the debate on a platform that leads opinion Oxford University Press has been a center of excellence for research publishing for over 400 years position your message in the most influential […]

Advertising vs  Content Marketing: What's the Difference?

Advertising vs Content Marketing: What's the Difference?

so there are a few differences between advertising and content marketing let's start talking about advertising first advertising is a marketing technique that can be used to promote products or service an advertising has worked wonderfully for many many years in fact it still does let's say you're a car dealership and you need people […]

Introducing Brand Lift surveys | YouTube Advertisers

Introducing Brand Lift surveys | YouTube Advertisers

Imagine you told a joke but couldn't tellwhether people laughed until weeks later. Communication thrives on fast feedback butthere are still long lags between launching your branding campaign and seeing the results. What if you could tell right away whetherit was working? Rather than getting a report on your deskweeks after your campaign ended, what […]

TAKE ALL YOU CAN IF YOU BREAK IT! BRILLIANT ADVERTISING CAMPAIGNS THAT STUNNED EVERYONE

TAKE ALL YOU CAN IF YOU BREAK IT! BRILLIANT ADVERTISING CAMPAIGNS THAT STUNNED EVERYONE

by everyone nowadays companies are ready to do anything to draw attention to their products or services they spend a lot of money making commercials with celebrities they come up with cool catchy slogans I'm a fighter but sometimes they even go further and create the most unusual advertising campaigns in the world we're gonna […]

The Secret Behind Coca-Cola Marketing Strategy

The Secret Behind Coca-Cola Marketing Strategy

hi and welcome to thought catalyst I'm Charles painter and today we're going to be talking about the marketing campaigns of the coca-cola company coca-cola was first invented within an atlanta-based pharmacy by dr. John Pemberton in May 1886 initially sold at local soda fountain counters growing demand and the idea of making the beverage […]