Yuma 4×4

Media and Communications

Tag: B2B marketing

How to Reassess Your Google AdWords Budget

How to Reassess Your Google AdWords Budget

Hello, everybody. My name is Garrett Mehrguth. I am the CEO and co-founder of Directive Consulting. And today we’re going to talk about how to assess your Google adwords budget. Now, there’s a lot of tools out there for adwords budget calculators. There’s a lot of information on the internet regarding how you should determine […]

Dun and Bradstreet: Programmatic Advertising, Trust and Confidence

Dun and Bradstreet: Programmatic Advertising, Trust and Confidence

I’m Michael Krigsman, an industry analyst and the host of CxOTalk. And today, we’re talking about B2B programmatic advertising with two world experts: Anudit Vikram, Senior Vice President of Audience Solutions at Dun & Bradstreet and Mike Zaneis, who is the CEO of the Trustworthy Accountability Group. When we talk about B2B programmatic advertising, what […]

RevKey – Google Ads & Digital Advertising

RevKey – Google Ads & Digital Advertising

As a business owner or marketer You need new customers and to increase your revenue then why do so many other digital marketing companies? Just want to talk about hits clicks and likes instead of real business results at Rev Key We offer Google Ads management and other digital advertising solutions to help you find […]

Account-Based Advertising Strategy: Tying Advertising Spend to Business Outcomes

Account-Based Advertising Strategy: Tying Advertising Spend to Business Outcomes

[MUSIC PLAYING] JESSICA FEWLESS: So here we are. I’m joined by our VP of Demand Generation, Lisa Ames, who’s going to talk a little bit about her advertising strategy. Hi, Lisa. How do you decide how much of your budget goes towards advertising, and how do you tie it to revenue at the end of […]

The Best Marketing Strategies For B2B and B2C Businesses | B2B vs B2C

The Best Marketing Strategies For B2B and B2C Businesses | B2B vs B2C

– In this episode, I’m gonna be talking about the two seemingly different campaign objectives, of brand awareness and lead generation. What they are, how they’re different, and which one is gonna be best for your business. Let’s get to it. (upbeat music) Hey there, my name is Adam Erhart. Modern Marketing Strategist and welcome […]

Vendemore Global Account Based Marketing

Vendemore Global Account Based Marketing

B2B marketing and sales managers face some difficult challenges. The pressure is on to minimize budget wastage, increase ROI, and find new ways to get through to all of the influencers and decision makers needed to land the big accounts. Traditional methods just aren’t enough anymore. Vendemore provides account-based marketing for complex selling B2B companies. […]