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Tag: AdWords API

Google Ads API技术研讨会 – 2019春季 – AdWords API 与 Google Ads API 对比

Google Ads API技术研讨会 – 2019春季 – AdWords API 与 Google Ads API 对比

好 如果大家准备好的话 我们开始最后一个session 然后这部分分享结束以后 我们有一个考试 还是刚才说的 如果大家不及格的话 不允许离开谷歌办公室啊 直到大家通过为止 OK 我们这部分分享是关于AdWords API vs Google Ads API 在技术细节和功能点上的一些差异 然后主要议程包括 第一个是关于两个API在技术细节和功能点上的 一些不同 然后后面会有两个示例来演示 第一是关于广告剩余生命周期的管理 还有一个报表的拉取方式 通过这两个例子 让大家理解这两个版本的API的细节上的不同 然后是关于我们如何处理日志 怎么样进行排查 最后是资源的分享和问答时间 这是我们大概的议程 那首先看功能和技术方面的差异 我们知道AdWords API是一种 web service的API 它是以SOP作为一个传输的 格式 然后用[听不清]的方式 做一个固定的编码格式 而Google Ads API 我们也提到了很多次 它是一种API定义 然后提供了两种不同的网络协议 包括rest和jason的访问格式 还有JFC的一种格式 JFC本身有[听不清]buffer 这种二级制的数据作为编码的格式 所以从用户可读性的角度来讲 可读性的角度来说 它不如[听不清]和jason一样 可读性会更高 GFC本身 会使用HTTP2这样一种协议 是使用二进制的传输 […]

AdWords API DevBytes Episode 5: Automation

AdWords API DevBytes Episode 5: Automation

[MUSIC PLAYING] XERXES DOTIWALLA: Hi, I’m Xerxes a developer advocate here at Google, back again, in our Adwords API series. In this episode we’ll examine how you can use the API to make updates to your AdWords accounts. We’ll look at a few popular use cases, and see how they serve as a basis for […]

Google Ads API Workshop – Spring 2019 – AdWords API vs  Google Ads API

Google Ads API Workshop – Spring 2019 – AdWords API vs Google Ads API

JOSH RADCLIFFE: All right, yes. Hi, I’m Josh Radcliffe. I’m a developer programs engineer out of the New York office, and I am your last– like Cory was the last one before you got to eat lunch, I’m your last one before we go on to trivia. And what I’m going to cover is just […]

AdWords API DevBytes Episode 1: Why Use the AdWords API?

AdWords API DevBytes Episode 1: Why Use the AdWords API?

Do you have complex advertising needs like automated account management and reporting but don’t want the overhead of manual maintenance? I’m Xerxes, a developer advocate at Google. And I want you to understand how the AdWords API may help you to increase your operating efficiency and your return on advertising investment. This video series is […]

Google Ads API ワークショップ – 2019年春季 – AdWords API と Google Ads API の比較

Google Ads API ワークショップ – 2019年春季 – AdWords API と Google Ads API の比較

hello everyone welcome to the last session of the day a cure cyclization Frank stop my name is Ben Karl I’m a dpe in the New York office hey Ben car the most this mono New York office in the whole correct my staff the bed of programs engineer SVP I’m here to talk to […]

AdWords API DevBytes Episode 4: Code Samples and Reporting

AdWords API DevBytes Episode 4: Code Samples and Reporting

[MUSIC PLAYING] XERXES DOTIWALLA: Hi. I’m Xerxes, developer advocate here at Google, back with the next installment in our AdWords API series. Let’s take a closer look at the anatomy of an API call by digging into the code samples which can make your life a lot easier. Jump into Eclipse and open up the […]

AdWords API DevBytes Episode 2: Getting to “Hello, World!”

AdWords API DevBytes Episode 2: Getting to “Hello, World!”

[MUSIC PLAYING] Hi, I’m Xeres, a developer advocate here at Google, back again in our AdWords API series. In the first video, we looked at what the AdWords API is and what it can be used for. In this video, I want to get you to your first API call. This is a complex process, […]

AdWords API: ETA Transition Helper

AdWords API: ETA Transition Helper

Greetings AdWords API developers! My name is Nadine, and I’m an engineer on the AdWords API team. Today we’ll be talking about the ETA Transition Helper, which helps you upgrade your standard text ads to expanded text ads. So, let’s get started! You’ll find the documentation for this over in the AdWords API documentation. Go […]