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Steve Jobs’ amazing marketing strategy – MUST WATCH

Steve Jobs’ amazing marketing strategy – MUST WATCH


to me marketing’s about values this is a very complicated world it’s a very noisy world and we’re not going to get a chance to get people to remember much about us no company is and so we have to be really clear on what we want them to know about us now Apple fortunately is one of the half-a-dozen best brands in the whole world right up there with Nike Disney Coke Sony it is one of the Great’s of the grapes not just in this country but all around the globe and but but even a great brand needs investment and caring if it’s going to retain its relevance and vitality and the Apple brand has clearly suffered from neglect in this area in the last few years and we need to bring it back the way to do that is not to talk about speeds and fees it’s not to talk about myths and magazines it’s not to talk about why you’re better than Windows the dairy industry tried for 20 years to convince you that milk was good for you it’s a lie but they try it anyway and the sales were going like this and then they tried got milk and the sales are going like this got milk the thing to talk about apartment but that focus is on the absence of the product but-but-but the best example of all and and one of the greatest jobs of of marketing and though if the universe has ever seen as Nike remember Nike sells a commodity they sell shoes and yet when you think of Nike you feel something different than a shoe company and their ads as you know they don’t ever talk about the product they don’t ever tell you about their soils and why they’re better than Reebok their souls where’s Nike doing their advertising they they honor great athletes and they honor great athletics that’s who they are that’s what they are about Apple spends a fortune on advertising you’d never know it you never know so when I got here we Apple just fired their agency we’re doing a competition with 23 agencies that you know for years remember pick one and we blew that up and we we hired Shaddai the ad agency that I was fortunate enough to work with years ago we created some award-winning work including the commercial voted the best dad ever made 1984 by advertising professionals and we started working about eight weeks ago and what we the question they asked was our customers want to know who is Apple and what is it that we stand for where do we fit in this world and what we’re about isn’t making boxes for people to get their job done although we do that well we do that better than almost anybody in some cases but apples about something more than that Apple at the core its core values is that we believe that people with passion can change the world for the better that’s what we believe and we’ve had the opportunity to work with people like that we’ve had an opportunity work with people like me with software developers with customers who have done it in some big in some small ways and we believe that in this world people can change it for the better and that those people that are crazy enough to think they can change the world are the ones that actually do and so what we’re going to do in our first brand marketing campaign in several years is to is to get back to that core value a lot of things have changed the markets a totally different place than it was a decade ago and apples totally different in Apple’s place in it it’s totally different and believe me the products and the distribution strategies in manufacturing are totally different and we understand that the values and core values those things shouldn’t change the things that Apple believed in at its core are the same things that Apple really stands for today and so we wanted to find a way to communicate this and what we have is something that I am I’m very moved by it honors those people who have changed the world some of them are living some of them are but the ones that aren’t as you’ll see you know [Music] and the theme of the campaign is think difference there’s the people honoring the people who think difference and who knew this world forward and it’s it is what we are about it touches the soil of this company so I’ve never had war with and I hope that you feel the same way about it I do years to the crazy ones The Misfits rebels troublemakers round pegs in the square holes once you see things they’re not found the rules and they have no respect in the status quo you can quote them disagree with them glorify or vilify them about the only thing you can’t do [Music] they change the human race forward and while some may see them as the crazy ones we see genius because the people who are crazy enough to think they can change the world [Music] you

100 thoughts on “Steve Jobs’ amazing marketing strategy – MUST WATCH

  1. This applies to existing, known products for big companies. Wonder how much you can do this for a small startup with a new invention that isn't known.

  2. In my opinion, quoting Nike's strategy is itself one of the strategy that Mr. Job used to have. A strategy of being acknowledger, a strategy to show how benevolent we are.
    wow, though a meritorious deed!
    I think we could learn from this that acknowledging and quoting big brand's strategy can be your next best strategy ever one could think!

  3. The Question Is Why Do We Need To Change The World? Who We Are To Change It. This Marketing ANd Business People Are just Becoming Reach And Reach Targeting People Desire To Change The World.

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  5. He was a genius! What a brilliant marketing strategy👏🏻👏🏻👏🏻👏🏻Thank you for sharing this awesome video with us!☺️👍🏻

  6. I would have never though apple stood for those things. I just bought it because it looks slick, user friendly, expensive and it’s more of a status thing. Also it’s the only device i would teach me parents how to use.

  7. Thanks for sharing this. Steve jobs was a great marketer, didn’t know much about computers. The way he repositioned Apple was truly remarkable.

  8. To those who are very much moved by the"core values". This is what marketing is. Presenting things in a appealing way to make money.

  9. Good morning superman,how are you doing this morning?.i all way respect the valuable of people. When we live on earth ,the people poor or rich is normal by the way they do . I focus on how heart will be the same that got only one that everyone have fun .So who fix the problem that got around people. Who create and growth and who respond for what you want to be improve the valuable of life living every day with protect and respect respond for make happiness and enjoyable to for what we want .

  10. If you enjoyed this you'll enjoy this book called 'start with why'. I'm not getting anything for mentioning it- I just read it and thought it's perspective on this topic was AMAZING

  11. 99% of what kids learn in school is worthless. Schools should be teaching kids how to think critically and creatively, not just how to memorize and regurgitate information.

  12. Delivering a VALUE is much more important than delivering a naked PRODUCT to the customers.
    It builds a long-term relationship with the customers.
    It takes time to extract gain from selling the product, if the company deliver the value of the product to the customers because a company needs a huge amount of cash to invest in it.

  13. Thanks heaps for sharing ^____^

  14. nice video in marketing. Core values are for every business but just i want to know it is working now-a-day's?

  15. Wow, what a prevailing marketing strategy. Suddenly if you have Apple products your ahead of the rest of the world (Avant garde)or Changing it by using an I phone. Unfortunately for me, I find the Motorola Side kick very appeasing right about now!

  16. How Steve Job marketed his entire company to be looked as one of the greatest in his time. He fully understood how to approach his targets and advertise his products to them. He made his products to be a "necessity" or even a standard in the tech industry.

  17. In present generation people talk shit about Apple all the time and say that Apple died with Steve Jobs and other stuff but still it is one of the most valuable and greatest company. People themselves market Apple products by making memes and talking shit.

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