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Shopify Facebook Ads Tutorial 2019 | How to Test Your Product With Facebook Ads

Shopify Facebook Ads Tutorial 2019 | How to Test Your Product With Facebook Ads


(slow groovy music) – Yo, what’s going on everyone? Really excited for this video, ’cause we’re actually gonna launch our first couple ads, and start making some money off of this store. So, in the last video we talked about setting up the ad account, and actually went live with our store. So now, we’re ready to get some traffic. We’re gonna go ahead and
go into your dashboard and your ads manager, and you’re gonna be presented with this screen. So, create your first ad right here and just a break down of what this is for people who aren’t aware. These are different
types of campaign goals that you can run as an advertiser. So, you know, eCommerce stores aren’t the only people advertising on the internet. There’s also, people
who are looking to get their apps downloaded. Who are looking to get
leads for their businesses. People who are looking to just get people to message them, and
they take it from there. But, for our purpose, we
wanna go with conversions. Now, I know that some
people like to talk about creating some engagement on, some post engagement on your ads first. But, we can set that up afterwards. I really want you to get your first sale. You can decide what you
wanna do afterwards. We’ll also set that up,
too, but this is what I would go with, even with the first pixel. Just go straight for conversions, and we wanna look for people
who are purchasing. And quickly before we actually get into the actual creation of
the Facebook ad sets. This is what the structure
is gonna look like. So, I want you to know
what we’re gonna get into. We’re gonna create one big campaign. That’s gonna have three different ad sets, and in, so that’s pretty much a quick break down of what all of this stuff is right here. But before we get into
the actual ad creation, I wanna show you a break down of what we’re gonna actually create. So, this is what it’s
gonna look like in short. We’re gonna create one big campaign, with three different ad sets. Now, each ad set is gonna
have one different audience. So, audience 1, 2, and 3. And then, we’re gonna have
two ads in each ad set. So, it’s gonna be a total of, 6 different ads in three different ad sets, under one purchase objective campaign. Now, depending on your budget you might decide you wanna do more, you might decide you wanna do less, but I’ve always found that you wanna give
yourself options, okay? And, what I’ve found is that the person who tests the most is always gonna win, when it comes to Facebook ads. You don’t know which
one of these audiences, or which one of these ads,
are actually gonna hit. So, that’s why I really like to spread ’em out this evenly. And some cases if I have
a really good feeling about a product, I might
do 6 different ad sets. And, you know, I might do 3 different ads in each one just so I
can see when the data starts to come in, which audience is giving me the better clicks for which ad. Now, let’s go ahead and configure that. So, if you look on the
left side you’re gonna have one campaign, we’re
gonna the ad set area where we’ve configured most
of the important things. And then, we have the ad
section so Facebook has you go through this flow,
you know, logically, so that makes sense too, so
let’s continue with this. I’m just gonna name this (clears throat)
purchase. (typing on keyboard)
Conversion. And, if it’s your first
time setting up the ad all you have to do is
configure your ad account, so Facebook knows who you are. And that’s a one-time thing. But beyond that, what
we’re gonna do here is select our purchase pixel. The red doesn’t mean anything. It doesn’t mean that it’s not working. It just means that
Facebook hasn’t received any signals yet, which is natural because you haven’t got any purchasers yet. But, it’ll still work, okay, so click hit the purchase pixel, and Facebook is now gonna focus on getting you people who are most likely
to purchase from your store. Rather than people who
are just gonna click and bounce and leave. Gonna name this ad set audience 1. (typing on keyboard) and what I like to do from this point, actually, is, just close this. So close and save to draft, so we can get a better look at what’s going on. And what you’ll see is that you have those three tabs open again, so campaigns, ad sets, and your ads. So we have our one campaign set up but right here, this is our first ad set. So, what you wanna do is, configure that by going to the right
side and hitting edit. Make sure that it’s
checked, and just hit edit. And from this point
it’s gonna bring it back to the same screen, and you’ll be able to configure your budget. Now, I suggest doing $8 to $10 per ad set so you can get a good amount of spend in your, in your pixel. So you know, over a course of maybe 2 to 3 days while you
test this product out. And I’m just gonna set this to start on the next day from 12 a.m. that way we have an even amount of spend during the day. So once you have that set up, now, it’s time to choose who you wanna target, and who you wanna
place your ad in front of. And this is a very important
part, this is either gonna make or break your winning product. You can have the best product in the world but if you can’t target the right audience then it means nothing,
okay, so first things first let’s exclude this expand interest. Because it’ll just
start, Facebook will just start to guess, do a
whole bunch of guess work on what’s actually working. So, and here, I know I wanna target just the top 5 countries. So, Canada,
(clicking) we already have the U.S. in there but I’m gonna
go ahead and type in Canada, I’m gonna type in United Kingdom. (keyboard clicks) so, we have three countries in which we wanna target, and that’s fine, these are my top 3 that
I generally go with. And if I tend to find
that if a product works well in these countries
they’ll work well worldwide. So you might as well start here. And you wanna scroll down, and select the language as English, so people can actually understand your ad copy. Go English all, we know
we wanna target women of the bat, so I’m gonna
click women right here. And
(clears throat) I just wanna bump the age
range up a little bit, because not too many people,
you know, under the age of 21 are gonna be moms looking
to buy this product, so, also gonna put a cap on this. Well, you can leave this because I usually tend to see that, you know, grandmothers may see a ad and then tag their daughter or something, so they can
get it for their grandchild. So, you know, you could
keep that open right there. We’ll start to get a better understanding once you see some data come in from our audience. Now, this is the fun part. This is where we actually get to pick the unique part about this audience, so as of right now daily reach is 140 million people on Facebook. That’s way too broad, and you wanna narrow it down by
actually choosing parent. So, I’m just gonna type in parents. You wanna target, demographics so parents with, for this product, at least, this is how I’m gonna choose the target, so I’m gonna go with parents, toddlers, zero to twelve months, and I’m also gonna go
with zero to two years. Because the product was for any child from ages 0 to 36 months. That works out pretty fine. Let’s see if we can add one more year. I don’t think this audience will do well, but we can, so that’s the audiences I would choose for this ad set. And as you can see, the reach went from 140 million to 2.8 million people, and I think that’s a good size. So, I’m just gonna leave that, gonna leave automatic placements checked. We’re gonna leave automatic
placements checked because we’re gonna let Facebook decide who and where to place these ads to get the best conversions for us. So, down here you can actually select one day click or one day view, because that’s the window in which we want our perfect customer to shop from our store, is within one day. And are ad set looks good. And as you can see Facebook is gonna give you some estimated results. These aren’t gonna be that accurate, okay? Especially if you’re just starting out, you’re probably gonna get a lot less than this before your ad account gets a good amount of data to go off of. But don’t be discouraged, you’re still gonna get you some purchases. So, once we’re done with that, you wanna click these three red dots right here, and actually create your ad. So, the reason why we’re working on this first ad set, even though we have to do 3 is because we’ll wanna
create the ads first and then just duplicate the ads into, our other two ad sets. So, it’ll be a lot quicker and more efficient, and that way Facebook can also keep the post engagements on each ad consistent. So what we’re gonna do here is just name this ad
(clears throat) Beanie Baby Video.
(typing) So, that’s my first ad, and I’m also gonna duplicate again, because you want to different ads, right? So, I’m gonna do a quick duplicate. And I’m gonna name the second one, Beanie Baby Picture, just so you could get a better sense of what the ad are that I’m actually advertising, I have one video and I have one picture. Like I said you never know which one’s actually gonna work, so you wanna have some variation when you’re going out into the market. And this is what I pretty much edited. If you wanna see how I create these ads, it’s pretty simple. It took me about 15, 20 minutes. Again, join my 0 to 1K online course and I’ll have all the videos there outlining how I do this, and pretty much it’s gonna set you apart from the average jobs you click a lot. Okay, having a nice ad like this floatin’ around on the internet,
and this is what the picture ad looks like, just so you get a better sense of what
I’m puttin’ out there. Very simple, speaks to
the target audience, and, you know, highlights
the main product. That’s all I’m looking for. We can always test some more in the future if you want to so, for the first one, I’m gonna configure the Beanie Baby Video. And what we’re gonna do is, just select the page that you
wanna advertise from. I’m gonna go ahead, and pick, (calm groovy music) Beanie Baby as the page. (groovy music continues) And I’m gonna select
this top one, right here. Should be preselected and then, hit down here, video. Select the video. We’re gonna upload it, actually. So, I’m gonna select that video that we was talking about. (groovy music) And as this starts to upload I’m just gonna fill in the things
on the bottom, again. So, you wanna add a nice description. And I have something pre-made already. Again, if you wanna see how I come up with these, this ad copy, and (clears throat) what’s my thought process behind doing all this, join my 0 to 1K course so I can give you a full tutorial on how to get this done the right way. (calm groovy music)
(typing) So, that’s my ad copy. Now, you wanna, you have to decide where you wanna send your traffic to. So, we’re gonna go to, Beanie Baby, and since this is a one product store we can send them straight
to the home page. So, I’m just gonna copy that, that main URL, and paste that right in here. (groovy music) I’m gonna select shop now
as the button to show. (clears throat) And then, we’re gonna create a headline. So, the headline is going to be the exact product that we’re trying to advertise, so I’m just gonna copy this. Go to my ads. And that is it. And for the description, I like to say save, you know put whatever promotion that you’re applying to your product. You can put that down here. And when the video is done loading you’ll be able to see a little preview of what that’s actually gonna look like. I’m just gonna fill it in here real quick. Save $20 off. (typing)
(groovy music) So, this is, kind of mad that this thing is popping up right here, but (groovy music) we can just, if I can
just show you the preview. This is what it looks
like, okay, if you look to the side, there’s a
nice description up top. You can also see on the bottom, it has a link to the shop, now,
when somebody sees this on social media, they’re
gonna click, they’re gonna go to your shop, and if they’re interested, they’re gonna buy, okay, it’s that simple. And once you have that set up, we have our video ad done. Now, it’s time to replicate the same exact thing for our picture ad. So, we wanna go ahead, and
(clears throat) go from the, start from the top you wanna select our first Facebook page. We wanna select our Facebook page, which is Beanie Baby. And we’re gonna go ahead and select an image, which I’m
gonna upload right now. (slow groovy music) Have that selected. (music continues) As you can see, this is a preview of what it’s gonna look like. Let me go to, let’s say Instagram, to show you what it looks
like Instagram feed. So, on Instagram this is what it’s gonna look like on Instagram. And the description, again, I’m gonna copy and paste the same thing. You don’t wanna put a
different description for the second ad because you’re not gonna know if it’s the description change that’s actually working better, or if it’s the actual video. So, only change one thing at a time. And this is all I’m gonna do down here. Nice and simple. The website URL again
is the same exact thing. (slow groove plays) For the headline, I’m
gonna copy that name again. Paste that in here. Shop now,
(groovy music) and the same thing as the previous. So copy,
(music continues) paste, and boom, we’re all done with our first ad set. So, right now, since we have these two ads created for the first time, I’m actually going to
launch this, campaign. So, you wanna hit the campaign, right here the campaign folder,
and then just publish. And since this is your
first time advertising, Facebook is gonna ask you to enter your payment details, so go ahead and do that, and then we’re gonna go ahead and create those last two ad sets, by just duplicating it, which
should only take like 2 minutes since we done
all the hard work already. So, I’m gonna go ahead and put that in and fast forward this. (slow groove plays) So, once you’ve done that, you can close that and you’ll see that Facebook will start
publishing your ad. And you’re ad is now gonna go into review with Facebook, it’s gonna take up to 24 hours, but before we do anything, let’s actually go back into our ad sets and all you have to do is select here, to
create, to duplicate them. So, I’m gonna duplicate this ad twice, and make sure that this
is checked into the original campaign, and once you duplicate them, we can now modify the audiences, so we have our other two
ad sets set up, as well. So, I’m gonna name this first one, make sure you select the ad set folder, and name them separately so you don’t get confused, so I’m gonna name this Audience 2 right here, I’m gonna come down here, and name this one Audience 3. So, for Audience 2, only thing we have to switch out here,
really, is the audience. You don’t wanna make to much changes ’cause then you don’t know which change is causing an increase in sales, or a decrease in sales. So, switch one thing at a time, always. And, right here, I just wanna look at some other suggestions of what people are saying. What Facebook is giving us. So, we have,
(clears throat) (groovy music) People who are interested in toddler, that’s exactly who,
what the product is for. Or what the product is actually built for, so, I’m gonna ‘X out everything except for toddler, you can see that audience size is 27 million people, we can also narrow this audience. So, you can do something like, alright, I want them to have an interest in toddler but must also have an interest
in, let’s say, infant. (typing on keyboard)
(groove plays) Now, again, this is a very basic way of targeting, if you wanna know my inside strategies on how to find hidden audiences join me, hit me up, and you know, I can show you some
secrets on how to get some really good audiences
that are bulletproof. They’ll always work 100% of the time. But let’s keep going for
the sake of this video. So, now that we have that set, we’re gonna go to audience 3, and we’re gonna do the same thing, we’re gonna try to find a different audience, so parenting is one right here. So, I’m gonna go ahead and put parenting, exclude the other two because we have that in ad set 1 already, and I’m going to narrow this audience ’cause I think 44 million is too big. So we’re gonna browse again, gonna find, all right, daycare, you can cross, you can narrow it by that audience. So I’m gonna go ahead and put daycare. And you see how crazy this can get, right? So, just doing that one thing brought the audience size down
to 11 million people. And you could get really, really targeted, really focused on who you wanna put your product in front of. I’ll spend a lot of time just browsing through the suggestions tab, and kinda see what the options are. Go with what you think is best. If you have the budget, I would test all of these audiences to tell you the truth. But, you know, again, it comes down to your budget and, right now, we’re at “$24” a day with 3 ad sets at “$8” each. So, you know, it’s pretty fair, and we wanna run these to see how those go. So, once you have those set up you can exit out of there and just
hit review and publish. Once you do that,
(groovy music) it’s gonna ask you for a payment method, again, it shouldn’t have, but, let’s just go ahead and
put that through again. We already did this, so, you know, this might be a glitch or something, but I’m just gonna do it again. Agree and continue. And just to talk a little bit about how Facebook ads charges you, is not “$25” up front, so they charge you as you start to spend, so midday tomorrow, Facebook will probably have spent “$4.32” by like 12 p.m. And they won’t actually charge your card until the amount
hits a threshold of “$25”. So every time approves to “$25”, Facebook will charge you and then, you know, it’ll keep going. As you start to spend more on Facebook, that threshold is gonna increase to about “$100” or, you know, up to “$750” so that you don’t have too many charges on your bank card, it could just be lump summed in one. Now, as you can see, we’ve published our 3 ad sets, and this is what we have. This is our final product, which is a purchase conversion ad campaign, we have our 3 ad sets, audience 1, 2, and 3. And then if we go into the ads tab, we have 6 different ads. You know, the video and the pictures mixed all at an amount of “$8” a day, so, we’re gonna be
spending “$24” in total. If you wanna go ahead and replicate this process for post engagement,
I recommend doing this. Put all three of your
audiences under 1 ad set. In one campaign for post engagement. And then put those 2 ads, so people can start to interact, and engage with your post and as, you know, the shoppers are coming over and seeing that, that engagement on the post, is gonna increase the social proof, and that’s pretty much
what sells nowadays, is social proof. And the beauty about it
is that likes are free from other people’s perspective, so, they’ll go ahead and give likes, comment, tag somebody that they think is interested in the product, and that can actually bring you purchases too. So, don’t sleep on that, I do suggest running the post engagement ad in the background. Just so you have that social proof going. Now, congratulations, you launched your first couple ads. I just wanna outline that this is a very basic way of getting up and running, as things start to get more advanced, you wanna find different
audiences that not all your competitors
are gonna be looking at. I just have some crazy tactics to find audiences that are hidden, that won’t even show up in ads manager and you’ll start to see a dramatic increase in your Facebook ROA, which is your return on ad spend. With my strategy, is
I’ve actually been able to get ROAs of up to 5.56 on campaigns you know, so, if you
actually look right here, there’s a screenshot of
me putting in 3 thousand dollars and some change
into some campaigns, and actually generating
18 thousand dollars back. That’s a ROA of over 5,
so that means for every dollar I put in I’m getting “$5” back from Facebook ads. And that’s very powerful to know as a marketer, you wanna be able to have that room so that you can throw as much money at Facebook as
long as the ROA is there. With that being done,
I wanna challenge you to go and run some ad sets, go find that product, go create the store, which you should have done already. And go find some interesting audiences, run these ad sets, and as you start to see data come in, you’re gonna see some sales too but the hardest part is, leaving your ads alone, okay? Don’t be worried just because, halfway through the day you didn’t get a sale. Facebook has to optimize, so this is actually the hardest
part about all of this. Is, removing yourself from your business and closing your laptop. Go, you know, go outside go chill, and forget about your Facebook ads for 2 days, and you’ll start to see results, I can promise you that. And if you do get results with this, make sure you send me a screenshot, hit me up on Instagram, shoot me a DM, or something so I can see that this is actually working for you, and I’ll give you a shout out, all right? But with that being said, man, I hope you get your first sale, let me know how it goes for you. I’ll see y’all in the next video, peace. (calm groovy music)

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