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SEO Techniques For 2013

SEO Techniques For 2013


The turn of the year is always a good time
to look over the previous 12 months and see how successful you really were online.
So today I’m going to be looking at tactics for SEO in 2013 to give
site owners some pointers as to the areas they should be looking into
in the new year. As we know, 2012 was dominated by Penguin
and Panda updates by Google. So we know that some of the tactics that were
probably relevant 12 months ago, 18 months ago probably aren’t going to be
as relevant or as helpful to you now. So, today, I’m just going to run through
some areas that all site owners should be looking into in the new year. So let’s start with the site itself. You’ve
got 12 months of data to look back on to see how successful you were in
2012. Did you get the rankings that you expected? Did you get the customers
that you thought you would? Did you bring in the traffic that you were
expecting? Maybe not. So a good place to start would be keyword
research. Although you may well have carried this out maybe a year ago, even
six months ago, this is a really good time to give yourself a fresh
look at some of the data. Some of the terms that you were targeting 12 months
ago may not be relevant to you now, or they may not have the search volume
that they did 12 months ago. Also are there any other new terms that you
could now probably go after? Did the terms you go after become too generic?
Were they too strong? Were they too competitive? Should you look at more
long tail terms? So these are some of the areas that you should look for,
and the turn of year is always a really good time just to give yourself a
refreshed look at some of this data to make sure that you’re still on track
with the terms that you’re going for. Also, other on-page elements, like title tags
and descriptions, and of course the content should also be reviewed,
just to make sure that it is up to date and it’s still relevant. Maybe some
of the information you included didn’t truly bring across the message that
you were trying to put across and maybe that’s why your site didn’t perform
as well as you expected. Content is also, of course, now a very, very
important area when it comes to SEO. Google have put a lot of emphasis
on the quality of content these days. So the content that’s on your site,
is it putting across the message that you wish it to? Are you writing for the
search engines or the visitors to your site? If you’re not writing for the
visitors, then it’s time to refresh your content and time to have a look
into that area there. So it’s good just to have a look through the
site. Make sure it reads correctly. Make sure it reads clearly. Make
sure that your message that you’re trying to put across is actually coming
across. So give your site a good fresh review and just make sure everything’s
up to scratch and you’re putting across what you want. Now another area is social. Now, as we all
probably know, everyone should have a Twitter account, a Facebook account,
a Google+ account, a LinkedIn account, and, of course, there are other variations
as well that you should probably be signed up to. But not everyone
has actually got signed up to these profiles. Some people think that maybe
they’re not fitted to social. They’ve got nothing to say when it comes to
social. But, personally, I think this isn’t the case, and I think if
you look at it hard enough, there’s always a spin that you can put onto
the messages that you put across and there is always something that
you can do socially. I’m yet to come up with any sector that couldn’t be spun
in such a way that you can actually have a presence on some of these
profiles. So have a look, have a think about it. So even if you think it’s
not a good fit for you, it probably could be, depending on how you spin
it, depending on the kind of messages that you put across. Another good way to look at this as well,
of course, is to have a look and see what the competition are doing. If they’ve
got a presence on Facebook, how are they doing it? How are they managing it?
What sort of information are they bringing across? And that could give
you some of kind of a guidance of how maybe you could manage your campaigns
as well. So have a look at that and just see what other people are doing as
well. Also, even if at the end of all of that, you
still feel that you can’t really have a social voice, it’s always good
to make sure that you sign up for these platforms, because, at the end of
day, it also protects your brand as well. You don’t want anyone to take
those handles or those usernames and then use them in a manner that
you wouldn’t want them to. So make sure you at least sign up for them, but
I think there’s always something that you can do socially. So have
a look into that, see what you can do. Also link building as well. Now, link building
has kind of changed recently over the last 12 months, and the emphasis
has been more on link building for your brand as opposed to exact match keywords
or anchor text that just focuses on a certain keyword. So, in the past,
where you might go after certain terms, now you should have a bit of
a balance about it. Vary it up. I don’t know if there is any exact percentages
that you should go after, but I would say around about 65% or 70% brand
links and the rest start going after key terms or anything else, like
variations or your URL or anything like that. But make it look natural,
but certainly don’t go 100% after key terms that you feel are relevant
to you because that’s not going to work anymore. Also, ditch all the old tactics that you’ve
got. Now, you’d be surprised how many people still decide that they want
to hide text, scrape content from other sites, create duplicate content,
and other areas that you just shouldn’t go near anymore. It’s time to just
move on from this and stop doing it. It’s going to hold you back. There
is a chance that you could face a penalty from Google or you could be
held back from Google in some way. So start to look at the new tactics. There’s
lots of information on the Internet as to what these tactics should be.
So start to look at those. Stop leaving comments in blogs just for the
sake of a link. The same with forums and article distribution, it’s fine,
but obviously you need to be smart with your content these days and just
displaying them out into sites like Ezine (Articles) is only going to get
you so far. They’re not as strong as they once used to be. So have a look, see what
tactics are being used out there, and start to employ those. Also that leads us nicely on to content as
well. If you are going to create content and you want to use that as part of
your strategy, start to think about how you’re going to use it now. As I
touched on earlier, just distributing articles doesn’t have the same
impact that it once used to. So start to look at new tactics. There are things
like white papers that you could use. There’s infographics. You could
also do videos. There are loads of different ways in which you can now use
content, the idea of which is that you’re actually going to give the people
who watch it or read it very fairly broad information as opposed to just
creating it for a link. So start to get a bit smarter with that as well. And also updates. Now, if you’re the owner
of a site and you’re relying 100% on that website to bring in your business,
I think it’s good practice that you keep up to date yourself with what’s
going on in the industry. There’s plenty of really, really good blogs
to follow, the Koozai one obviously. There’s SEOmoz, Matt Cutts’ blog,
etc. etc. There’s loads that you can watch and you can follow and you can
read. There are a lot of people out there who give a lot of good information.
There’s a lot of people who react to all the updates that happen.
So there’s kind of no excuse as to why you can’t personally keep
up with exactly what’s going on. So I would encourage you to go follow some
of the blogs yourself. Even if you don’t fully understand exactly what’s
being spoken about, it gives you an idea as to what’s going on and how to react
if any updates do come about. So I would say, even if you’re not
in the industry, go follow these blogs, go follow these people. Find out what’s
going on to keep up to date. So, hopefully, these have given you a few
guides as to where to go for 2013 with regards to your SEO and your online presence.
For more information on any of these subjects come back to the Koozai
blog. We do regular updates on there. And obviously follow us on any of
our profiles that are coming up after this video. Thanks a lot.

14 thoughts on “SEO Techniques For 2013

  1. A bit off topic, wel very much off topic. I wondered whether you could recommend ny tutorials on building a login/logout option using mysql/php as we would like to add one to our playgroup site.

  2. Just make sure your titles are targeting good keywords, and build plenty of backlinks with a large number of anchor texts.

  3. Hmmm, I would go easy on the "large number of anchor text". Recent updates suggest that you don't want to go in too heavy on keyword rich anchor text. Be sure to build brand and URL links just as much.

  4. Helpful video, I just want to ask one question what is the difference between Web 2.O websites nad simple profile linking website!!!

  5. Excellent informative information, my success has come through via social but the leading results with panda and penguin has been more faster results with leads for my brand….new strategies and tactics, 3D, 4D, White boarding, graphics FX, lots more creative software and business tactics.

  6. could I share this video to my blog Andy I have a few followers looking for great content like yours .

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