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SEMrush Overview Series: Social Media toolkit

SEMrush Overview Series: Social Media toolkit

Hi there! This is SEMrush. You’ve already learned a lot about our award-winning online visibility management and content marketing platform. From SEO and Online Advertising to Competitive Market Research and Content Marketing, we have tools that are vital to any digital marketer out there. Yet, with such a variety of features offered, we suspect there may be parts of our suite you’re not that familiar with. So, let us introduce you to our Social Media Toolkit. Before we get to the nitty-gritty of how you can benefit from a broad selection of features available to you, there’s one thing you need to know – SEMrush’s Social Media Toolkit is not just another tool for social media analysis. Our toolkit combines the functionality of various tools that respond to your Social Media management needs and help you make informed decisions and effective strategic choices. Without any further ado, let’s dive right in to it! Let’s start with a bigger picture. We’ll use a top-down approach to cover the topic – from building and optimizing a strategy to taking tactical steps. To build (or improve) an efficient Social Media strategy, you have to analyze the competitive landscape, gather insights on what kind of content resonates the most with your audience, and what hashtags you should use to expand your visibility. As you complete these steps, you’ll start to build meaningful relationships that will strengthen your brand credibility and establish partnerships over Social Media. And SEMrush can help you accomplish all of that! Social Media Tracker helps analyze your and your competitors’ Social Media strategy and performance across several social media channels – like Facebook, Twitter, YouTube, and even LinkedIn. First, add your competitors’ domains to the Social Media Tracker, and SEMrush will automatically collect their social media accounts. What you’ll see next is a panoramic view of both your and your competitors’ Social Media accounts. At a glance, you can already uncover which channels they are betting on – just check how active they are on each platform and validate how it impacts their audience growth. Initially, you’d have to check what type of content resonates the most with your audience. And given you share a similar buyer persona with your competitors, you can get some insights from their communication. Using the Social Media Tracker, you can run an in-depth analysis of your competitors’ Social Media Profiles. Let’s take Facebook, for example. You’ve already seen the top posts of your competitors, but now you have to find out what is it exactly they do that does the trick. Sort their posts by engagement and check what messaging is the most engaging. You can actually compare your competitors’ audience growth with their overall activity and engagement numbers to better understand what steps you need to take to achieve the desired outcome. But Social Media is not just about the message and how your audience reacts to it. You can often win people over by sending your message in the format they interact with the most. So, anticipating the needs of your audience and keeping up with user demand is the key to an engaged online community. Timing is another important aspect of a productive interaction with your users. You can analyze the publishing strategy of your competitor to determine what schedule to follow. This graph demonstrates the time of the day and the week when the post is expected to get the highest engagement. When it comes to Social Media, words like engagement get thrown around a lot. But the meaning of this term differs across the online universe. That’s why it’s always a really good idea to see what kind of engagement your competitors generate with their posts. The reaction can vary from appreciation to compassion maybe to indifference to anger, especially on Facebook. We’ve covered Facebook in great detail. As for analyzing the rest of the social media platforms through Social Media Tracker, a similar logic applies. Posts (tweets), audience statistics, a connection between an overall activity and engagement rates – these metrics are available for various Social Media Networks. Although, Twitter offers some unique analytical opportunities. Twitter allows you to play around with data more so than any other social network. First of all, you can see how you can boost your posts’ visibility with powerful hashtags. You can look at your competitors’ hashtags to see how a specific one affects a post’s performance. Or, you can evaluate engagement per tweet. Doing so can help you draw inspiration for your own hashtag strategy. Additionally, on Twitter, you can see your brand’s Mentions and Mentioners, with an option of zooming in on specific tweets that feature your brand, or a Twitter accounts that talk about you. Mentions can reveal how popular your brand is on Twitter. Besides that, you’ll uncover the extent of exposure these mentions earn you by looking at the number of followers, likes and retweets the advocating accounts have. By looking at mentioners, you can understand what is the context of their conversation about your brand. Following your mentions and mentioners not only reveal the nature of sentiments around your brand; the ability to identify the top Twitter mentioners allows you to begin engaging with those people who are already expressing interest or loyalty to your business. And this is a great way to start building long-lasting relationships on Social Media, whether they would lead to attracting a new brand advocate or turn into a prosperous partnership. Now that you have a game plan, it’s time for action. Whether you want to start building your Social Media strategy or need improvement ideas, take the insights you previously gathered from the Social Media Tracker and put them to work. You’ve already prioritized what Social networks you have to focus on, gained some perspective on what your competitors are up to, you set up your posting schedule and selected prefered message formats. Chances are, you’ve picked a few Social Media channels where you need to secure your successful presence. And this is where Social Media Poster comes to the rescue. Basically, Social Media Poster is a tool that helps you automate and manage your Social Media posting and scheduling across various accounts. You can easily schedule a post to go live in one or multiple accounts simultaneously. There’s an option of adding images and gifs too. You can decide if you’d like to add a post to queue, schedule the same post for different dates and times, or stick with regular posting. When more time is needed, save it as a draft to edit your message later, or seize the moment and hit the ‘Publish now’ button. It goes without saying, you should always make sure your posts appear online when your audience is there to see them. Use the ‘When your fans are online’ feature to capture when your followers are most active and schedule your posts accordingly. And finally, you can always track the performance of your scheduled posts within the tool. Something’s telling us that your Social Media feed isn’t a monotonous compilation of self-praising claims. In fact, accomplished brands diversify their feed with curated content. But if you don’t want to go from one source to another in search of content worth sharing with your audience, just add RSS feeds from your favorite blogs and other resources to Social Media Poster and get an uninterrupted flow of fresh ideas for great posts. If you happen to stumble upon an interesting content piece, you’d like to share on your Social Media accounts, use the SEMrush Social Media Poster Chrome extension. It allows you to post directly from a browser window to share a webpage, an image, and a piece of text, or schedule a retweet in advance. That’s it for Social Media with SEMrush. We gave you a bird’s eye view on what our Social Media Toolkit has to offer; from uncovering your competitors’ Social Media Strategy, to comparing your brand’s performance with the one of your rivals’, to finding the perfect content for scheduling and crafting your Social Media strategy. But that’s not really it. As an integral part of its processes, marketing depends on the ability to communicate and present the results of your work. So, feast your eyes on the special management and collaboration section of SEMrush that will facilitate cooperation and reporting in your team. Let’s start with Projects. Projects let you unleash an inner project manager and track the progress of your work. Here you can easily manage all of the necessary SEO, PPC, Content Marketing and Social Media activities related to your project. But wait, there’s more! You can always share a project for view or edit with your team or a client – to align efforts or show your progress. There’s really no limit to creativity with My Reports – a PDF report builder allows you to mix and match SEMrush data with your own images and text, along with Google Analytics and Search Console data. You can work using one of our many preset templates or create your own customized reports and templates. Choose branded or white-label option, and add the Social Media widgets you want to show. Don’t forget to connect your Google Analytics and Search Console to show the relation between your activities and the overall website performance metrics. Once your report is ready, email it to anyone involved in your project. And if you wish to modify your report any further, turn it into a custom template. If you’d like to know more about our Social Media Toolkit and explore myriads of other SEMrush features, navigate on over to the SEMrush Academy where you can learn more about the advantages of our toolkit and discover interesting hacks. Keep in mind that we continuously add new features and fresh integrations. So, to stay updated with all the new functionalities and features, check out our comprehensive Help page.

1 thought on “SEMrush Overview Series: Social Media toolkit

  1. Hello SEMrush Team, I have a question about the toolkit. I have already scheduled posts on FB and Youtube and want to subscribe to SEMrush now. Will these scheduled posts be merged when I connect my FB account for example or do I need to schedule the post all from the beginning? Do you have any option to merge them. I would appreciate your answer. Thank you

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