Yuma 4×4

Media and Communications



So you’re dealing with an addicted generation. This is a big time bomb ticking. You, it will get really worse, ok? So combine that with the fact you have
an addicted generation that doesn’t have the skill set to ask for help, combined with the fact that they’re so
good at Facebook and Instagram they’re good at putting filters on everything,
so good at showing you how smart and strong they are, these kids who commit
suicide, you go look at their instagrams, you would have no clue
that they were depressed, they’re happy and they’re star athletes,
right, you have no clue because they’re really good. So, we say silly things like
my door is always open. You’re assuming they have the courage to come in.
Combined with the fact that they’re subject largely, not all but too many,
to a failed parenting strategy because their parents told them
they were special, they could have anything they wanted,
they can be anything they want, they got medals for coming in last,
which by the way we know it doesn’t work, devalues the medal for the one who comes in first
and the one who came in last it makes them feel stupid because
they know they didn’t deserve it, right, the kids got into honors classes
not because they deserve it but because the parents complained, and some of them got
good grades not because they earned them, but because the teachers didn’t
want to deal with the parents, and then the kids graduate college
and they get a job and, in an instant, they find out they’re not special,
they don’t get anything for coming in last, the parents can’t get them a promotion, and you can’t have whatever you want
just because you want it and in an instant their entire self
image is shattered, so you have an entire generation growing up
with lower self confidence than previous generations. So you have a lower self confidence in
previous generations combined with an inability to ask for help with things
that are you struggling with and you turn to social media or device
to keep checking, keep checking you count your likes,
you count your followers, and if somebody unfriends you,
oh my god, it’s trauma, right? The way they break up with each other is
they just ghost each other just cut each other out and stop returning texts, returning phone calls, because they don’t have the skill set
to say “hey, it’s not working out,” “it’s not me it’s you,” right, there’s no
closure on things, right, combined with the fact that there’s
an institutionalized impatience, so, they’ve grown up in a world
of instant gratification. You want to buy something?
You go on Amazon, it shows up the next day. You want to get in touch with someone?
You don’t leave a message on their machine and wait four hours for them
to get the message, you just text them and they get
back to you immediately. You want to watch a movie?
You just log on and watch it, you don’t have to check
movie times, right? Everything happens instantly.
You want to get a date? Swipe right. You don’t even have to muster up the courage
to go up like “hey”, you know, you don’t have to,
here you go, you got a date, right? So the problem is they’re accused of being entitled,
I don’t think they’re entitled at all, not at all I think they’re impatient. I keep meeting these fantastic,
smart, driven, ambitious, idealistic, fantastic kids who graduated at school, they got a job,
they want to make an impact in the world, and I go up to them and say,
“How’s it going?” and they say,
“I think I’m going to quit.” I’m like, “why?” They’re like,
“I’m not making an impact.” I’m like,
“You’ve been here eight months,” and it’s as if , it’s as if they see
the summit of a mountain does that is if they’re standing at the
foot of a mountain they can see the summer they can see the thing they want
i want to make it back but they don’t see as the mountain this large movable object you can go
fast you can go slow i don’t care but there’s still a mountain what they don’t understand is that life
that relationships and career fulfillment are a journey there’s no app for that I got nothing you gotta go through the slow plodding
annoying meandering process called career and life but if they don’t get it
in eight months they go look for somewhere else they
don’t get it they go to look at so it’s impatience and because they don’t have
the skill set to ask for help and because they feel lonely it compounds and compounds solutions for
this so then so there we dump them in office
environments that are built on theories from the 80s and 90s that
prioritizes a number before a person and no one really cares about their
confidence and their personal growth they’re just numbers on a spreadsheet
and they enter work culture that don’t help them and the problem is
they’re entering the workforce at a deficit I hear from kids they tell me that they
struggle to form deep meaningful relationships and the companies don’t
care and so its destructive to them as
individuals but ultimately it will hurt the company’s because more and more
Millennials are entering the workforce I believe to your point about solution
that now the responsibility on companies is even greater than it’s ever been
before right to take care of its people because
if the environments in which we’re asking our youngest workers to work in
isn’t built to help them I can’t even imagine what the suicide
and homicide and just the rates of depression you know an accidental deaths
due to over there are going to look like in the future it’s going to reach
epidemic proportions it’s already the the statistics are ready alarming and
yet nobody sound any alarm bells parents have to intervene we have to stop giving
our kids free access to social media and and phones at young ages they are not
ready for their minds cannot cope with the dopamine balance is fine you can give a kid a phone but they
can’t use it in their bedroom they can’t have it at the dinner table they can’t take it to school they can
only have it up to certain hour and you take it away they’re children you can take
the phone away we’ve got to intervene as parents but
his company’s we now have to deal with the influx of kids that are coming into
our companies with addiction watch I see it all the time walkthrough
any office you’ll see the older employees have
their phones on the sides of their computers as they’re working you’ll see the youngest employees have
their phones face up in front of their keyboards between their arms as they’re
working this is how they work and the statistics
the science is alarming they did experiments on mice where they
they do the multitasking they they changed the they change they put
flashing lights to mimic going from the computer to the self on the computer to
the cell phone to the TV the mice that were exposed to the
changing lights it took them three times longer to solve
amazed than the mice that weren’t and the damage is permanent it didn’t improve when they stopped the
lights this intense arm and the leadership now
is even more important and leadership now it’s even more important in and the
leaders now I’m even more so irresponsible you are responsible for the lives of
human beings and some of these human beings are your children oh ok you bastard CEO who thinks all the
stuff that I talked about is craziness and you don’t have time to make these
changes this is I here we don’t have time it’s a
war out there i’ve actually heards executives tell me that it’s a war out
there I don’t have time for this leadership stuff I know guys are going to war and i’ll
tell ya it’s not a war what you’re going through you know you tinker with money it’s not a war you do have time for this
and if it’s really that way then what were you doing when it wasn’t a war it
to watch the rest of this fascinating interview click on the link below and go to London
real academy.com there you can sign in with your social media log in and watch
the rest of the episode for free along with all of our episodes on London
real my webinars and all of our premium content all located over at london real
academy.com so click on the link below you’ll be directed there and you can
watch the rest of this fascinating interview and I’ll see there

100 thoughts on “SELF-ESTEEM, GRATIFICATION & ADDICTION | Simon Sinek on London Real

  1. O No. The older employees are also on their phones none stop all day…Not all but some…like my boss 80 percent of the day and he is almost 60

  2. I don't believe this guy this is bullshit you don't commit suicide if you're a star athlete especially at this age

  3. It’s more like not getting involved in any degradation of myself and who I am an seeking for positive things instead

  4. There is no solution for the millennial problem , it can only go two ways, eradication of modern society untill better fitting social understanding is adopted and appyled to modern day or futur parenting for future generations influence of there actions or we lose forever the part of our humanity that make us natural social creatures

  5. There is no one to help that’s why they don’t ask people have no compassion these days not even parents in many occasions they avoid listening .We have a longing of human connection through physical contact but how can this happen when everyone is phone addicted you get a phone to join the only way to communicate it is a sick situation

  6. The fallacy herein is that this situation is not an anomaly, as each generation has had their own feebles and foibles to deal with, so this one is not an oddity

  7. OMG, the part where one feels guilty for attaining something they didn't earn resonates with me. I want to earn my medals, not get a pitty one; because you know it's not real.

  8. Millennials didn’t invent ghosting. People were doing that to each other long before the cell phone, texting or social media. Not calling someone back and just disappearing was an act many were playing 50 years ago.

  9. Criticise him all you want guys, but you’re proving him right about the millennial and Z generations. Criticism of others is a reflection of ones self esteem.

    Who cares if he has the same speech? He’s made himself knowledgeable in one topic, and is focusing on being good at that. That’s marketing

  10. The centre of you is word-for-word sentence by statement statement by PT verbatim 2 the very first video I ever watched this guy and thought what a genius however I just thought I was watching an updated new version or a new question and answers session with them to discover he's almost saying it like a speech verbatim I've gone from believing in him 2 thinking he's just scripting what he says may be true but he is dilated this belief in me of him by the fact that I have just collect until being verbatim

  11. One of the problems to the solution is you can take your kids phone away but everyone else is still on them. I have largely stayed away from my phone, but when I am having lunch with people etc, everyone is on their phone and not really engaging in any real conversation. So you end up disconnecting yourself from everyone, I can't stop other people from going on their phones.

  12. For all you people in the thread whining that this is just the same speech rehashed…how about you quit bitching and click the link to the full 2 hour interview. In case you are unaware of how film making works, people have the ability to edit and cut film, so that you only see parts of a film that they want you to see (this youtube clip is case in point). I just watched the 2 hour interview, and that speech was 7 and a half minutes out of 120

  13. So I am 44 and work as IT network tech and block all the social media sites and along with ma.y other and they try to threaten me with passive aggressive tactics lol I am far from afraid I will go outside and dance if you want. They think IT geeks are punks not this one huh

  14. I agree with Simon on this topic, 💯 percent! Executives only cares about making money and doesn’t care about it employees. About the social media corrupting the minds of young individuals is also true. Parents step up your game and bring back the old ways of raising your children. Then he goes what war?! Well done Simon. I served in the US Army and he know what he’s talking about. Great vid here. Thanks for sharing!

  15. I have zero sympathy for them. Kids can choose to use technology or they can allow technology to use them. Its not anyone's fault only their own. No one else's. It's always someone else's fault. It's never their own fault. Grow up and be Real Men and Real Women. If you don't then you will be left on the scrapheap. It's NOT up to businesses to cater for snowflakes. If you are a snowflake you certainly wont be working for me. Let someone else take on all your problems. Let Simon employ them. He repeats the same speech so often in other videos that maybe he actually wants to employ all snowflakes!! Lol.

  16. This link goes through to an unrelated download and a whole lot of pop ups. Can you please advise which link goes through to this video. Happy to sign up with email but the amount of pop ups are annoying.

  17. They're all the same speech because he's trying to get a point across and it's what he believes based on research. Is he supposed to change what he believes and knows because you want something different? He's saying the same thing over and over again to drive it in our heads We just need to listen <3 .

  18. Work force??? For what? To build a phone??? That drives suicide. This guy is a you tube kid. Mice huh????? Super JEW!!!! SAVE THE WORLD. SUPER JEW!!!

  19. Shit, is there a process I can do to recover from phone addiction? Or is it hopeless like simon said with the flashing lights?

  20. I absolutely 99% agree with what was said on this video. The ONLY thing that I disagree with is where he said kids growing up these days are "not entitled. But, they are impatient." I disagree. Kids these days DO have entitled attitudes AND they are impatient. Otherwise, great video!

  21. Filters= deception..Ya hes right..this is a bomb generation.Not only the youth are victims of this..Exactly why I got off of FB..Huge curse behind "the social faces".The gap between the millenials and old school are the 70s babies(40-50) generation..We are the middleman to save and preserve generation X…

  22. Heh, but as a PARADOX I can say that many of these so-called mentors (self-proclaimed) they create many DELUSIONS in people’s mind. They tell that everything is possible, u don’t have to have any talent, any knowledge and even u shouldn’t go to school. Everybody can do everything and be everybody as he or she wants and also it can be achieved in 3 months.
    About that impatience among the millenials : be aware that HR departments create that sort of thinking. They just tell to people about impact on a business, performance, goals etc. So consider that who creates all that BS.

  23. We can also ask … who created this actual “culture” of being in hurry?? Just the millenials are in hurry or the whole world speeds up and that’s a stimulus, not just the effect. This is all twisted and one sided what he ranted. There is also an issue with journalists cos they are somehow unable to ask much more complex, wider questions to extend views on some subject.

  24. I agree with his analysis, but not his solution. He suggests that society must change to continue to coddle these adult-babies. Better we cut their umbilical cords, boot them out of the nest, and let them fly or die.

  25. Oh boy, this was in 2016, and now its 2018 and almost over! People are seeing depression as something to post and make jokes about it! Suicide death rates is rising and growing, and mass shootings in public areas have never being this consistent

  26. Simon is incredibly gifted with his intellect in the multi-faceted way he understands our current culture. It seems his fears (if I may call them that) for the future are founded. My personal feeling is that he cares very deeply.

    We are now "a nation of Techno-Idolaters…" according to my professor in college. In other words, it is as if we worship our technology. If you go to another culture and see someone meditating for 8 hours a day, you would think that's their spiritual practice. What does our culture do for 8 hours a day? We look at video screens in so many places: phones, TV, etc…

  27. To me, all this adds up to a lack of self-discipline. People cannot sit quietly, alone by themselves and be content. People cannot dig into a mindless job and get it done. (Cooking, cleaning, jobs around the house) Self-discipline has to be acquired and needs to be acquired.

  28. Sick and tired of this guy's spiel. He doesn't know anything special. Just another spokesperson selling anti "the other guy" vagueries. There's no substance here. This clown is beyond useless. Maybe if he'd been given a participation trophy or two, he'd stop bitching about other people getting them? Do ya think?

  29. Honestly, I have zero sympathy towards this. What is being said is that we have to adapt to them because they are incapable of adapting and will kill themselves…
    Fuck you for making such a threat, which is exactly what that is. You either do this or else.
    Well here is a fun fact about our society, which is abit different than others…you have the right to die here.
    When someone kills themselves, it is on them. It is not the parents doing or their peers doing or their jobs doing…it is theirs. You are responsible for your choices, no matter what conditioning you've had. You've been coddled and told you are special, without doing anything to make yourself anything…and you believe that? That is on you, no matter what!
    What you are insinuating is that they are too stupid to know that all their participation awards are bullshit! You are saying it is on us to now continue to coddle them because life is hard and they are weak. Absolutely NOT!
    The saying goes,
    "Life is a bitch. And then you die."
    Your EMPATHY does not make you virtuous. It makes you an enabler.

  30. Simon is a canary in a coal mine. His speech is an important warning for the rest of the western world and the possible downfall of it

  31. Let me get this straight: Millennial’s are the way they are because they’re been catered to their whole lives and the way to fix it is to cater to them in the corporate setting?

  32. Its the market society. Its the extreme use of what they call "free" markets. And children and workers are products of the "free" market economy.

    Its the fucking liquid society. Fed up with this fucking liquid society that is the result of the apply of free markets to all sides of society, aka the free market society.

  33. Is knowing what you want and being inherently incapable of it really "entitlement"? If so then color me "entitled", if not then there needs to be a different word.

  34. Hell, I wd generally tend to agree, but he does not even attempt to make a cogent argument! In the '50's, the older generation thot gyrating hips and rock n roll were going to be the end of civilization. Wasn't THAT a dopamine rush! Before that ..swing dancing, the Roaring 20's, short skirts, that ever appalling pre-marital sex (!), violating prohibition, later, marijuana, sit-ins, again with the new music……and more pre-marital sex .I guess we'll always be jealous of youth. Was it Oscar Wilde who said it was wasted on the young?

  35. Although i dont agree what he said about the medals .if the guys working hard just for medals ,then he is stupid. dont care if you consider the medal worthless or not.

  36. I am shocked by many comments here – some are mocking him and laughing about him. Don't you see the absolute tragedy and seriousness in what he's talking about? It scares me when I look ahead and see the consequences.

  37. It’s true this internet is killing people, it’s not like the old days going out playing and talking to people now everyone is on there phone texting talking internet etc. We are being ruled by the net 🙏🏼

  38. 4:50 He called it. I knew it too. This will be the future of millennial. Childless losers who have nothing to show for themselves. The only path they know how to take will be suicide. You will see it in the next 20 – 30 years.

  39. The thing is in the journey , not the destination. – Peaceful Warrior (if someon up for some inspirational stuff , check it out )

  40. What Simon Sinek doesn't understand about the new generation is that being an employee, which what his generation most wanted to be, is less desired. Generation Y/Z is a startup generation. And they are willing to be in completely lower income sectors if they feel its their dream. The dream of being a banker sitting at a desk all day making millions isn't seen well by the new generation. Being happy and fulfilled by making an impact is. The new generation is tired of the hierarchical society of the West, which many fundamentally believe isn't working on a ecological and social level. Personally I took a massive shit on a well paid corporate career to join a startup where I have lots of responsibility (and yes, lower pay and workload) but where I feel important and making an impact. There arent 6 layers of management, there is only 1 there. I can go talk to the CEO of the company by walking in his office daily without even really asking.

  41. Simon is soooo right on the money on this subject. Bottom line, social media platforms and their fake fairy tales profiles are millennials new heroine. We can't have children and teens literally living there lifes INside those virtual fake craps.

  42. Screw the companies materialism is part of the problem. Kids turn to devices because there is nothing else. There isn't kids playing outside anymore in the neighborhood. Parents need to interveen I agree but we parents need help as well we are a traumatized society and those who direct society are perpetuating this issue.

  43. There is a lot of points in his speech. But he's only talking about a special population. ''kids in companies''. And that is not at all representative of the generation. He's talking about a specific group, who are quite privileged that are getting into the market. He has some point. But there is more complexity to this subject

  44. Andrew Yang said he will create the department of the Attention Economy as president to fix smart phone addiction problems for kids and young adults.

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