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Sales Funnels For Coaches / Coaching Business Funnel

Sales Funnels For Coaches / Coaching Business Funnel


Funnels, its a buzz word,
there’s a lot of confusion. There’s a lot of anxiety,
there’s a lot of misinformation, and especially in the
coaching industry because people are trying to take
funnels that work for products or work for Yale something
else than a very in-depth coaching program. I’m not just talking about
coaches who credit course. I’m talking to coaches who
really wannna to make an impact, who really wanna work with their clients. There’s a little bit of
misinformation about funnels. So, I’m hoping to clear
some of that up of course every piece of advice you ever
get online try it, filter it, even anything I say.
Make sure that it fits, and make sure that you
don’t reject it because you’re fearful of it. If you’re fearful of something
make sure you try it on, but if you try it or it
doesn’t align with you then let it go, it’s cool. But I really wanna help you
simplify this F word this whole funnel word. Every product, for the most
part, actually I can pretty much say with confidence that every product has some form of a funnel. Whether you’re shopping at a store or whether you’re buying something online. There’s some form of a funnel
and all a funnel basically is, if you can understand this,
I’m not talking about online funnels right now I’m just talking about a funnel in general is, we can just think of it as an upside down V. There’s a lot of attention,
something grabs your attention, there’s some form
of information exchange, a relationship built, and as
you work through the Funnel there’s a purchase, and then there is a whole post purchase funnel. Which is a whole different beast. So, if you’re buying a cup, which I have sitting right there, or the coffee within the cup, or the Nespresso machine. I had to become aware of the product. From all of the different
stuff out there I had to become aware of it. Now I had to have some
form of a relationship, or some form of why is
Nespresso, or why is this coffee, or why is this the coffee for me. And there is the bit of, I think, my whole funnel for buying. I literally got aware of it
and six hours later I bought the coffee machine. So, it was pretty quick one. Some people it might take
a little bit longer to work through their funnel. Now if we’re talking online
funnels we are just rebuilding an email list you can think of it as. You’re a coach, you have a
program, you something to sell. That’s at the bottom of the funnel. You’ve got a lot of people
out in the world so you’ve got all these people out on the internet, and out in the world, all up here. The first piece of the funnel
is putting something out there magnet, something of attention,
something to grab attention, something to separate the masses into something that’s very, very specific. You’ve got that out there. Let’s say you have a 100
people a week from all of the masses joining up for that. Now their on your list,
and now you’re building relationships for the
next phase of the funnel. Maybe you’re squeezing
them into a webinar, a 45 minute presentation, to educate them, to build a relationship
and then to educate them on your product, on your
service, maybe down here there’s a book a call page, so
their booking a call. Here your gonna to start with
100 people as you work through it you might have five booking a call and three buying from you. Once you know those numbers
that’s where scaling comes into play so once
that funnel is built, and its tested and its
working and you know that for every 100 downloads you’re
getting three calls. Now we start testing,
now we start tweaking, and we just start filling
up the volume of the funnel. I hope this is landing, I
hope this is making sense, it’s that simple. We don’t have to have
complicated upsells, down-sells, cross-sells, under-sells,
reverse sells, circle sells, We don’t even need
complicated six step funnels. It’s a lami page for something
you’re giving away for free in exchange for an email. There’s a thank you page that
may be you send them to your Facebook group or you have
video or introduce yourself, then you have another
portion of the funnel which works them through further. Maybe a webinar, maybe a
presentation, maybe just a squeeze page for book a
call, maybe like a video with book a call, a calendar,
however you do it. It’s literally that simple
and then we pump the beast, we pump the machine with traffic. That’s where we can start
buying traffic, or we can run free traffic, social
media, getting on podcasts, partnerships joining up, joint ventures, . all this fun stuff. I really like paid traffic
because you can literally control the flow you can fill your
funnel quicker, you can see where it’s not working, you
can test, you can tweak, and you can get it up
to speed much quicker. Of course it’s not the only way, we do, I teach a hyper version of it. So, we’re running free traffic,
and we’re helping out with paid traffic, and it’s working together. Cause the free stuff
those builds relationship, and the paid stuff injects
the funnel and they both work together so you can test it,
tweak it, get it up to speed, in getting those calls both consistently. The goal is 10 calls a week
and even a clunky funnel should be able, I want like
a new word for funnel because its so skewed, but 10 calls
a week should be the goal especially if you’re offering one on one. That should be the goal. Once you start leveraging
group and different things that call volume will go down
and maybe you’ll be setting straight to an order page where they buy right then and there. You’re conversions will
be a little bit lower. I hope this slang or these,
these terminology I’m using is landing, it its not I invite
you to check out the podcast and check out our free video course. By the end of watching a few
the episodes, or by the end of going through the video
course you’ll understand every word coming out of my mouth. Then you can build your
coaching business funnel. Start getting leads,
start getting clients, building relationships, talk on the phone, talking on your calls,
booking clients, getting paid, working with your clients
and maybe at that point we’ll talk about the,
the post-sale funnel. Cause there’s another four
or five steps you can start bringing people to. It’s actually almost as important as the first part of the funnel, but that’s for a little bit later. I’ll keep this video short. Truly hope that helps for anything else at @LucasRubix on Instagram A lot of these videos come
from questions as on the IG for anything else check out LucasRubix.com We’ve got a ton of free
stuff, from the podcasts, to the video courses, to the downloads, to the find your niche guide. Just check out LucasRobbins.com,
and if you’ve been looking for coaching, if you’re
looking for mentorship, if you’re looking for
accountability, if you’re looking for a helping hand. We have three levels of service,
in that is, we’ve got the coaches university if
you’re just starting, could be awesome, we’ve
got the coaches circle, mastermind if you built
some traction, awesome, and if you’re earning a
10K plus a month or more, the one on one VIP coaching could be a really good fit for you
so we can double or triple your coaching business in
very short period of time. Everything is through
application only and you can try any level service for seven days, and if its not a perfect
fit we reverse payment, we walk away, its all good. That is my zero anxiety guarantee. We only deliver from day one and I know it there are not many,
not to toot our own horn, but there’s not many people doing what we’re doing at the level we are doing it, and we’re committed to it. So, check that out if you’re
looking for coaching mentorship all that information is at LucasRubix.com. If you’re not quite ready
for it LucasRubix.com has a ton of free stuff for you to
start diving into and start building some momentum. Hope that helps. I’m out. I’ll see you tomorrow. (Guitar music)

5 thoughts on “Sales Funnels For Coaches / Coaching Business Funnel

  1. If you enjoyed this video, make sure to swing by the official coaches corner Podcast for more value bombs! https://www.lucasrubix.com/podcast

  2. Lucas the more I navigate my way through trying to start my business the more it becomes apparent that you, my man, are truly a gem! Definitely plan on checking out the podcasts and vid with the eventual goal of getting to service level 3 (hopefully sooner than later)! Stay awesome dude!

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