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Media and Communications

Rob Williams of Dolphin discusses Google AdWords

Rob Williams of Dolphin discusses Google AdWords


ROB WILLIAMS: We’ve been using
Google since year 2001, and it’s been a significant
contribution to the growth of our company over the years. We were one of the first music
instrument retailers to use Google AdWords, and it has
helped grow our business a lot faster than most other
businesses within an industry like musical instruments
have grown. So we definitely have got
the best out of it. Because we started as an
internet company, online advertising was always our
initial approach to advertising. And then in 2005, we actually
ran a 12-month campaign in specialist, high-tech music
magazines, and we didn’t quite get the return investment that
we did from the AdWords.

1 thought on “Rob Williams of Dolphin discusses Google AdWords

  1. THIS IS THE STUPIDEST THING EVER!!! BUT I LOVE MY MOM AND DON'T WANT TO TAKE ANY CHANCES!
    If you do not copy and paste this onto 10 videos your mom will die in 4 hours

    sorry

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